What does sales manager mean? The main thing in the profession is the clients. Preparation is a salesperson's best friend


Many people are interested in what a sales manager does. He can be on Facebook or VKontakte, play online games, counter-strike and minesweeper. Which, by the way, is what many people do. More prerequisite is now IBD. Do you not know what IBD is? You are lucky. IBD is an imitation of vigorous activity. Honestly, sometimes it’s also a useful thing.

But if you ask the question what makes a successful sales manager, the answer sounds a little different.

A successful sales manager does three things:

  • Analyzes (Mineweeper);
  • Builds relationships (Facebook);
  • Moves/Acts (CounterStrike)

1. ANALYSIS is the basis of a sales manager’s work

It starts far beyond the company's threshold. A reasonable sales manager will ask about the product, company, and terms of sale during the interview (read the article,). Of course, there is an opinion that a good salesman can sell a refrigerator to Eskimos, but I believe that this is a myth. Anyone who can really sell refrigerators to Eskimos will simply go sell them to Papuans. Why waste energy on convincing people of non-obvious things, if you can think a little and make efforts where these efforts will be much better paid.

The analysis doesn't end there. It is necessary to prepare for the sale. Studying the possible needs of customers, the characteristics of goods, putting yourself in the buyer’s shoes, critically comparing your product with competitors - this is also analysis.

Next is the sales process itself. Observe the client’s reaction, understand what he says, why he says that, why the sale was made, why it wasn’t made. Analyze your overall effective actions, observe other successful people, and draw conclusions. Borrow other people's ideas and create your own.

This is all done by a sales manager who knows how to analyze. Those who do not know how simply knock on all doors, repeat mistakes and act according to a pattern. This way you can achieve some results, but you will never become a sales star.

2. LIVE COMMUNICATION is an integral part of any sale.

When I was studying 15 years ago, a teacher on “non-productive management” said that in the next few years all management would become non-productive. Factories will employ machines, and sales will be carried out in electronic trading systems, and the ordinary sales manager will have nothing to do. Then I believed. Now I don’t believe that this will ever happen. Communication is inherent in human nature. Man is a social being and needs to interact with other people. Society moves along Maslow's pyramid, no matter what they say. Recognition of one's merits, feeling like part of a group, simply learning something new is our nature.

And many people come to work for the sake of communication. Forms are changing: telegrams are being replaced by telephones, telephones are being replaced by Facebook, tomorrow it will be a mental connection, but the essence will remain. As soon as a person stops needing to communicate, humanity will cease to exist, and only then will sales managers disappear.

This is why a successful sales manager never reduces conversations to purely business ones; he develops relationships. Both within the company and with clients.

What does a sales manager do besides this? No matter how smart he is, no matter how sociable he was born, there is still a third component of success. Perhaps the most important one. That component that sometimes allows those who are not very analytical and uncommunicative to achieve at least some results.

3. PERSISTENCE in achieving your goal is the key to success!

The ability to act despite difficulties, mood, situation. I often met people who had good analytics and crazy communication skills, but never reached great heights. Precisely because they could not purposefully go through a certain part of their path. Some people call lack of action laziness (). I think that this is simply a mismatch of interests. How to achieve compliance? Everyone finds their own way.

The main thing is that there is action, but ideally when it is combined with analytics and relationships.

If achieving success is considered as moving from point A to point B, then analytics- this is an understanding of where point B is, what distance needs to be overcome, what resources are needed for this. Relationship- this is the transport on which you will have to move, and action- determination to make efforts to reach point B. It is also necessary to understand why to move to point B at all, to make constant efforts to overcome a small segment in order to become closer to point B, and to imagine the joy of reaching this point.

I hope now you won’t have a question about what a sales manager does. Of course, the salesperson does many more actions, but they are all within these three areas. If you want to become a real sales professional, I recommend visiting the “” page, here you can choose the appropriate training and significantly improve your sales skills.

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In my opinion, the profession of a sales manager gives a person the greatest opportunities - both in terms of earnings and growth in the company. A person who has worked in sales clearly understands what the client needs, and can then move on to technology, marketing or management.

In this article I will try to do detailed description profession of a sales manager, highlight all the advantages and disadvantages.

1. The main thing in the profession is clients

Today, the main thing is customers, and producing or delivering a product (service) is a secondary matter. Some do not even produce it themselves, but outsource this troublesome task. For example, a company is promoting a new brand of vodka, and orders production from various factories. Online stores often have neither a warehouse nor their own couriers. They simply sell the goods and ship them from the warehouse wholesale supplier by ordering a courier from a third party.

Whoever has contact with the client calls the tune. It’s not without reason that in order to supply goods to chain supermarkets, you need to pay for “entrance.” In fact, payment is taken for access to the consumer. The sales manager plays the same role in the company. In his hands is access to the consumer. If the company does not satisfy his consumers or the manager himself, he takes his clients and goes to another manufacturer of a service or product.

The profession of a sales manager is unique. Today it is the most popular and in demand. This is a profession that seems like anyone can do. Many students get jobs as sales managers, because often for a specialist without experience this is almost the only chance to plunge into the world of corporate reality. On the other hand, in the sales position he works greatest number people who are absolutely incompetent in these very sales. Nothing can be done - this is the fate of any super-popular thing, including the profession described.

2. Who is the profession suitable for?

Despite the fact that a person with any education and experience can start working as a manager, not everyone can become truly successful salespeople. And this practically does not depend on education or previous experience. No, of course, education and knowledge in some areas can contribute to successful sales, but the determining factors, after all, are a person’s personal characteristics. Which? This Long story. If you're interested, you can go through. The test analyzes the description of 15 personality factors and determines predisposition to certain types of sales.

3. What is the job of a manager?

This is where the fun begins. These can be professions that involve performing a number of functions.

  • Contact center operators.

Description of the task: checking the availability of goods at the base and issuing an invoice. They do not understand products, characters, or methods of persuasion—any person can perform their task.

  • Storekeepers.

Description of the task: issuing goods from the warehouse (possibly issuing an invoice and receiving money).

  • IT operators.

Task Description: People who process requests for e-mail. They are no longer connected to clients in any way.

  • Cashiers.

Description of the task: receiving money, and another manager (warehousekeeper) handles the shipment of goods.

  • Accountant or 1C operator.

Description of the task: issuing documents for goods or services.

  • Sales representatives.

Task Description: Receiving orders from store employees. These are no longer just managers, these are already super-managers.

  • Sales consultants

Sales managers are also called pre-sale specialists who have in-depth knowledge about the client’s product or business and provide technical consultation.

People who travel by train and metro. They sell products, which means they are also sales managers.

Baba Klava is in the sausage department - and she is the sales manager.

Participant network marketing also called a sales manager.

A credit specialist who assesses a client's creditworthiness is also called a sales manager.

Couriers are also often the best sales managers. They transfer the goods to the client and receive money for it.

The woman at the post office, who tells pensioners which way to turn the queue at the post office, is also a prominent representative of the sales manager.

Office plankton is the most common type of sales manager. He finds clients or answers incoming calls, prepares documents and can even monitor shipments. Sometimes he is an expert and can help in choosing a product.

Collection specialist accounts receivable can also be a sales manager.

And this is just the top of the layer: the profession is not subject to certification; any functions can be assigned to it. You must understand this clearly.

Who is a sales manager?

The profession of a sales manager is a profession in which a person, using his communication skills and knowledge of customer needs, concludes specific profitable transactions.

Let me explain why I give this definition.

If the courier delivered the goods and collected the money, did he use his communication skills? It is unlikely: the product has been selected, the price has been determined, and the person placing an order in the online store has already given his consent to the purchase. This means the courier is not a sales manager. If a person from the marketing department developed a cool product that took into account the needs of customers, brought all the possibilities to the attention of consumers, and people stood in line (as, for example, for an iPhone), then the marketer did not influence the sale of a specific product to a specific person or specific organization. This means he is not a sales manager either.

But if everything is so simple, why is the concept of the profession of a sales manager so vague? It's very simple: to sell something you need to perform a number of functions, for example:

  • study demand, competitors, market prospects;
  • produce a product or service that meets the market;
  • search for potential customers and offer them products;
  • convince the client that the product is the best;
  • sign an agreement;
  • deliver goods or provide services;
  • provide after-sales service.

Let's say we limit the functions of a sales manager to three (3, 4, 5). But if no one in the company is involved in other functions, what should the manager do? That's right - perform the remaining functions to successfully sell.

Most shining example is a private entrepreneur. He comes up with the product himself, produces it himself, promotes it, and everything else. But the entrepreneur does not count on anyone, he understands that he is alone. However, even in large companies, it is not uncommon for a sales manager to be left alone with a client. If marketing fails, the manager has to research the market himself, monitor competitors, and compare products/services. If logistics fails, you have to control the delivery. If lawyers cannot agree with clients on the clauses of the contract, he has to resolve the situation, because most of the company's employees receive a salary regardless of whether they connect this client or not. And the sales manager receives bonuses depending on the decision of a particular client.

If you decide to connect your life with a profession, you must be ready to do the work for half the company. Well, or be a real sales star and create such connections in the company that everyone would be happy to help you connect clients. Most effective way To obtain the necessary skills of a sales manager are those that can be completed on this site.

Instructions

Know well the product or service you are selling. Product knowledge is simply necessary for a sales manager who wants to achieve impressive success. Someone who knows the entire catalog or list of services perfectly is always aware of what exactly should be offered to the client, is not distracted from the sales process in consultation with product managers, and earns respect and trust from clients due to his high competence.

Know the strong and weak sides the company you work for. Naturally, when talking with a potential client, you should only talk about the advantages that cooperation with your company brings. However, knowing the disadvantages will give you the opportunity to prepare a response to the buyer in advance and dispel his doubts.

Learn sales technology. Find out how to build a conversation with a client, what stages the sales process consists of, what you need to pay attention to in a particular case. It is important not only to study, but also to try out all the skills in practice. The more you work, sticking to effective scheme communication with a client, the faster the desired behavior strategy will become a habit. Believe me, you can sell successfully almost automatically. The main thing is to practice a lot.

Don't miss the opportunity to learn from your experienced colleagues. Overconfident salespeople who believe that their personal charm will do everything for them are mistaken. In an unusual situation, you will be able to remember what other employees in your sales department are doing and get out of a difficult situation with honor.

Always be neatly and cleanly dressed and combed. The sales manager should be pleasant to communicate with. polished shoes, classic style clothing, unobtrusive perfume, and an open smile will help you win the favor of your clients. Separately, it is worth mentioning punctuality and literacy in oral and writing. These qualities are essential for managers.

Collect information about the competitors of the company you represent. Knowing what exactly, under what conditions, in what time frame and at what price other companies offer, will help you focus on the advantages of your company, provide a discount in a timely manner, or tactfully mention this or that shortcoming in the work of other companies. Remember that you cannot openly scold or criticize your competitors. This can cause negativity on the part of the client.

Increase your skill level. Attend internal and external sales trainings, read specialized literature, learn new sales techniques. Training and development in this area not only provides new knowledge, but also creates a certain drive that helps to make successful transactions.

Sources:

  • How to become a successful manager

A sales manager has a number of responsibilities, each of which directly affects the performance of his team. The best representative of this profession must not only be able to sell well, but also have leadership qualities that allow him to properly set up his team.

Instructions

The best sales managers always set long-term goals. You must be able to prioritize your work. Without this, you risk getting bogged down in solving small problems, losing sight of the big picture of your project. In addition, the presence of goals and priorities allows you to highlight the most important work currently facing the team, as well as establish the order of their implementation.

You must be able to create a clear and achievable plan to achieve the goals set for the team. Your plans should be as flexible as possible to always adapt to current circumstances. However, they should not be allowed to be too vague and meaningless. Any changes to this plan can only be made after a long analysis of the new circumstances in which you have to work. Any external information that relates to your work should be carefully reviewed. Do not make decisions to adjust plans if you do not fully understand what these changes will lead to.

Best manager sales person must be an integral part of the team. It is very important that sales representatives who work on your team trusted you and your decisions. Be attentive to your employees, meet them halfway if they have personal circumstances that affect their work. Be consistent in your demands, your agenda should always be clear and transparent. Don't force your employees to figure out what you ask of them. Never criticize an employee’s personality if he has done something wrong, only discuss his mistakes with him. Remember that everyone makes mistakes sooner or later. Your task is to organize the work of the team in such a way as to minimize the number of such errors. To do this, it is necessary to constantly work on such mistakes so that they do not recur in the future.

Help your employees reach their full potential. You should conduct various trainings as often as possible to reveal the strengths of your employees. Don’t try to make everyone a salesperson like you. There are many working styles, let your employees develop theirs.

Remember that you are responsible for the work of the entire team as a whole. Do not shift responsibility for the results of his work to your employees. At the same time, you should not be responsible for the activities of a specific employee.

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Most important factor In achieving great financial success, it is not money at all, not primary capital. The main thing is what kind of person you must become in order to earn such huge money and then stay at this level

B. Tracy

Profession: sales manager

Experts often argue that this type of activity is still more a state of mind than a profession.

And you should only receive pleasure and joy from the result of the work done, and if this does not happen to you, then it is not yours and it is better to do something else.

The specialty sales manager is, first of all, a representative of a trade organization who must communicate with the buyer not only with the trade organization, but also with the manufacturer of the product.

This profession is especially widely used in such activities as wholesale trade.

After all, it is the manager who must develop measures to create a distribution network through which goods will be shipped, build channels for their movement to consumers, settle relationships with intermediaries and develop dealer relationships.

Sales Manager: area of ​​activity

A sales manager has certain skills that are characteristic of this profession:

  1. Manage sales in assigned territory
  2. Execute sales plan
  3. Organize relationships with clients
  4. Control accounts receivable
  5. Analyze sales and prepare sales reports based on the analysis obtained.

The scope of activity of a sales manager does not end there; it is multifunctional, multifaceted and requires deep knowledge and extensive experience.

It is necessary to engage in consultation with dealers and distributors, to assess at what level the potential of all retail outlets, determine the price scale for goods and the size of discounts.

What does a sales manager do?

Engaged in pre-contractual work, which includes the need to select a contract, it can be a purchase and sale agreement or a distribution agreement. Determines methods and possible forms of fulfillment of undertaken obligations.

In addition, he develops all pre-contractual documentation, if disagreements arise, he coordinates them, and concludes contracts with clients. Conducts negotiations and correspondence with clients. In addition, you need to organize presentations and expand advertising strategy companies.

The main goal of a sales manager is, of course, not only to fulfill, but also to exceed the targets set by the manager. Expand your customer base, which will increase your turnover.

Sales manager - what does he do to fulfill the task assigned to him?

It creates and regularly updates a customer database in order to timely track new potential customers and find out their preferences for a particular product.

Maintains and develops long-term relationships with customers in order to maintain their interest in the company's offerings and naturally maintain established sales.

A lot more useful and varied information can be included in the description of the sales manager profession. This is the profession that is most in demand today.

Qualities of a sales manager

The face of the company is how you can describe a sales manager. The attitude of clients towards the company depends on it. There are several personal qualities that, by developing, a sales manager will achieve greater efficiency and success in his work.

Just 10 years ago, the word “manager” inspired misunderstanding and awe. After all, in the vastness former USSR there was no such position as such. But the process does not stand still, so now, in 2016, almost everyone will be able to explain who a manager is and what he does. Let's figure it out too.

Dear reader! Our articles talk about standard methods solutions to legal issues, but each case is unique.

If you want to know how to solve exactly your problem - contact the online consultant form on the right or call by phone.

It's fast and free!

Sales manager: description of specialty

A sales manager is a person whose responsibilities include managing a specific department. Conventionally, all managers can be divided into representatives of lower, middle, and senior management. The first manage several people, while the rest can manage tens or hundreds of employees in different cities and countries.

The word “manager” came into Russian from English. The verb “manage” has several meanings that very accurately describe the main qualities of a representative of this profession. This verb can be translated as “to guide”, “to cope”.

Typically, a manager's responsibilities include:

  • searching and calling clients;
  • meetings with them;
  • concluding cooperation agreements;
  • producing a presentation;
  • advertising promotion;
  • team motivation;
  • monitoring and improving performance;
  • collection of statistical information.

From all of the above, we can conclude that a manager is the soul of the company in which he works. Choosing the “right” person for such an important position automatically increases the company’s chances of success.

In what industry can a sales manager work?

A sales manager can work in almost any industry, since you can sell almost everything from clothing and furniture to information and security.

Wholesale

  1. To work in the wholesale trade sector, the manager must be familiar with the segment;
  2. Be able to work with reporting documentation;
  3. Have an idea about pricing policy in this area;
  4. Controls the distribution of the budget, salaries, and debt repayment;
  5. A wholesale manager knows how to search for suppliers and clients;
  6. The manager must be able to draw up a work and collection schedule;
  7. Select personnel;
  8. Organize meetings and negotiations with clients.

Retail

  1. Area manager retail must negotiate to secure the lease;
  2. Find time and place to open new offices or retail outlets;
  3. Understand local documentation that is related to a specific type of trade;
  4. Select personnel and take part in their training;
  5. Solve current problems;
  6. Monitor the performance of duties directly at the workplace and during off-site negotiations;
  7. Notify staff of changes in routine, new orders and recommendations from senior management;
  8. Organize training to improve efficiency;
  9. Submit monthly reports to regional managers.

Selling services

The services that a manager can manage the sale of are quite varied. Here you can find everything from selling fitness memberships to foreign language courses. Selling this type of service requires no less skill than promoting the actual product. Therefore, there is a list of qualities that a person must have, and a list of responsibilities that a person occupying such a position performs:

  1. Literacy in the field of services provided;
  2. Ability to organize work online;
  3. Identification of the consumer segment;
  4. Selection of personnel who are well versed in the services provided;
  5. Knowing advertisers and establishing relationships with them;
  6. Organization of direct actions;
  7. Creating a database and calling potential buyers.

Advantages and disadvantages of the profession

As in any other profession, managerial work also has advantages and disadvantages. First of all, you need to love your job, and you need to live up to the position you hold. If this condition is left unfulfilled, then the work will not bring pleasure. And everything that is done simply because “it’s necessary” will fall apart sooner or later.

Let's look at the benefits of working as a sales manager:

  • Comfortable working conditions (mainly in the office);
  • The ability to travel;
  • Meeting new people, making useful connections;
  • Competitive wages directly dependent on the work performed;
  • Opportunity to increase income through effort or change of concepts;
  • Possibility of getting a promotion;
  • Comprehensive development, which becomes necessary for successful activities.

What can you say about the disadvantages? All of them can be considered subjective, but still:

  • Irregular working hours;
  • The dependence of earnings not only on personal efforts, but also on the season, economic situation, and specific geographical location;
  • An abundance of stressful situations;
  • Large amount of paperwork.


Basic requirements of employers

  1. Availability of higher education. Employers are confident that the availability higher education influences the ability to plan, “sell” oneself, and prove one’s point of view. Although, let's be honest, its presence absolutely does not guarantee getting a position.
  2. Active sales skills. The essence of active sales is not just to sell a product standing behind the counter, but to be able to find a potential client, convince him, and make the buyer happy. Realize active sales You can do it in the office, on the street, or by phone.
  3. Knowledge of the sales market. Even if a person has outstanding sales talent, he will not bring profit to his company unless he has a deep knowledge of what he is trying to sell, where he is selling it, and who his potential customers are. A sales manager must be able to collect information about the sales market and actively apply it in practice. The higher the level of self-organization and the deeper the knowledge, the more successful the company.
  4. Good recommendations. This requirement is most often made by organizations that are looking for workers with experience, but in no case beginners. This is unpleasant news for those who are at the beginning of their journey, but this problem can be solved. In order to get recommendations, you need to work a little in companies that are not so demanding of personnel. Of course, you won’t be able to make a fortune there, but you will receive a letter of recommendation and invaluable experience that will facilitate further advancement in your career.
  5. Knowledge of languages. Nowadays, such a requirement is universal and causes a storm of indignation among people whose work, it would seem, is not related to communication, for example, in English. But this criterion cannot be called unreasonable. A person who was able to comprehend at least the basics foreign language, has high intellectual potential, knows how to organize his work, and knows how to achieve goals. This is exactly the kind of person you want to see as a sales manager. In addition, knowledge of languages ​​allows you to expand the horizons of cooperation, makes it possible to introduce ideas that competitors who are not able to monitor the foreign market have not yet reached.
  6. Planning skills. Time management skills can not only increase your chances of getting a position, but also improve your quality of life. A person who only needs 24 hours to complete a certain part of the tasks can become successful. Those who have not yet mastered planning skills are in constant stress, they do not have time to submit reports, put things off, and then lose clients. Who needs such an employee?

If your goal is to become a sales manager, look beyond this list and evaluate whether you fully possess the qualities presented. If not, take action!

Personal qualities of a sales manager

  1. Focus on successful results of your activities. Even if you work tirelessly, but do not have a specific goal, all your efforts are in vain. Only high motivated people are able to reach their goals by prioritizing their tasks and moving towards them step by step. Such a person will not only achieve what he wants, but will also help the entire team achieve success.
  2. Communication skills. A good manager can be recognized by his communication style. His speech is clear and uncluttered, he is confident in what he is talking about, he always listens carefully and reacts to the words of the interview. In other words, he has highly effective communication skills. It is this quality that helps to attract, convince, and, subsequently, sell.
  3. Ability to withstand stressful situations. No matter how professional a person is, working with people still cannot be done without conflict situations and force majeure. Deals often fall through, people change their minds, equipment breaks down, and employees get sick. All this is undoubtedly unpleasant, but a professional in his field will not allow any of these incidents to affect his mood. You need to be able to quickly find a solution, and not sprinkle ashes on your head after the failure of the plan.
  4. Ability to learn. To survive, you need to be able to quickly adapt to new rules and circumstances. Rules, laws, types of products, and sales techniques change. And only a person whose brain is adapted to constant learning will be able to stay on the crest of the wave. Those who hesitate, not agreeing to change their usual way thinking, will not get a job as a sales manager.

How to work as a sales manager

  1. You need to identify a circle of potential clients and find out their contacts. This is work, most of which can be done online. To do this, you need to devote a fairly large amount of working (and maybe free) time to searching for thematic forums and other discussions. There you will find people who are interested in your product. They share their wishes, criticize, and praise. This is where you can find an approach to the client and get ahead of your opponent. It would be a good idea to visit competitors’ websites and read reviews about their work. This will help to avoid mistakes when planning work, and not repeat ideas.
  2. Make a working commercial proposal. Ideas are good, but what good are they if no one needs them? The manager is obliged to highlight what is in demand, to find a product that people want to buy. He must present it in such a way that those who need it want to buy it, and those who heard the name of the product for the first time want to know more about it.
  3. Think over a sales plan. The days of trading at stalls are gone, so the manager must come up with a scheme that will cover the maximum number of customers, while minimum cost funds. This could be a combination of telephone sales, online work, and office visits. It all depends on the product itself and the imagination of the manager.
  4. Have a constructive conversation with a potential partner. Once you have identified a person who can collaborate with you, you need to carefully consider your strategy for working with him. You need to learn as much as possible not only about his company, but also about him as a person. This will help defuse the situation and move the conversation into a more relaxed direction. If a person is under tension, he is constantly looking for a trick. By putting your partner at ease, you will increase the chances of the meeting being effective.
  5. Be prepared to deal with objections. In order to survive moments of objections, you need to prepare for them. The manager must not only know about his product, but also be confident in its quality and practical benefits. Think in advance about what remarks your interlocutor might say. Never tell him that he is wrong if you are presented with real shortcomings of the product. It’s better to answer this way: “yes, this problem existed before, but we solved it thanks to the vigilance of our customers.”
  6. Achieve an appointment and skillfully present a product or service. In order to obtain consent to a meeting, you will have to delve thoroughly into the psychological literature and into manuals created specifically for this area. Unfortunately, there will be many refusals. But remember that every refusal brings you closer to acceptance, so keep trying. Having achieved an audience, carefully prepare your presentation, rehearse everything in front of a mirror, and practice on your employees. There is only one way here - to be prepared.
  7. Conclude a deal, plan subsequent sales. Once you've convinced your client, don't give him a chance to change his mind. Immediately start planning deliveries, payments, and other work related issues. The more specifics, the less risk.
  8. Build a system of ongoing relationships with the client. Even after fulfilling the terms of the deal, maintain contact with your partner, not letting him forget about your existence. Remember that a satisfied client will always recommend your company to those who need similar services.

Main stages of work

  1. Telemarketing. In other words, narrowing the circle of potential clients. This includes working with radio broadcasting, television, and calling the client base. Only after completing this stage can you proceed to the next.
  2. Meeting. So, after you've convinced a few people to listen to details about your product, you set up a meeting. This is already half the success. Take it with you great mood, and as much information as possible and - into battle!
  3. Agreement. Was the meeting successful and did you interest your potential partner? Wonderful, get it documented so that both he and you can be calm. Explain everything to the client, do not rush, let him read all the conditions .
  4. Work on the implementation of the agreement. Now, as soon as possible, start making your products or services work for the benefit of your partner. Efficiency and diligence are not only signs of professionalism, but also traits that will help you bring the contract to an end, preventing your partner from terminating the deal.
  5. Monitoring the fulfillment of all contractual obligations. Signing a contract is not the final stage. If you care about the company's reputation, be careful to ensure that the buyer receives everything that was promised to him.
  6. The final stage. After all conditions have been met, put the documentation in order and give the necessary copies to the other party.
  7. Communication support. Take an interest in your client’s affairs even after fulfilling all obligations, tell him about new offers. This will definitely bear fruit in the future.

Ways to motivate a sales manager

The best motivator is a goal. It can be different for everyone: some strive for material well-being, others for fame and recognition. The workplace environment should remind everyone of why they are here.

Not only bonuses, but also simple praise can give a person wings and make him work to his full potential.