Tsiolkovsky MATI Department: Economics and Management Business plan for the Avocado cafe Completed by: Group: Alekseeva V. Business idea: opening a cafe with a high-quality combination of products that meet the standards proper nutrition in the format of quick service that meets the needs of people to maintain high activity and efficiency, care for health, beauty and longevity. At the moment, only indirect competitors have been found within the city for the healthy nutrition cafe Avocado. The location of the cafe is a shopping and entertainment...

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Capital investments in business: from 1,530,000 rubles
Cafe payback: 1.5-2 years

How to open a healthy food cafe usually thought by those people who have a close relationship with this topic.

Any vegetarian, raw foodist or simply a fan of eco-food understands that it is quite difficult to find an establishment with a suitable menu.

But desire alone is not enough to realize an idea.

An entrepreneur must know the subtleties and nuances of the organization.

All necessary information we have collected in this article.

Advantages and disadvantages of the idea of ​​opening a cafe

If you approach an idea not just as a way to self-realize, but as an entrepreneurial endeavor, then you must sensibly evaluate the pros and cons of this idea.

Business plan for a healthy food cafe: planning

Business starts with planning.

Without drawing up a business plan, opening an establishment is, of course, possible.

But the sad experience of some demonstrates that more than 70% of young companies close after 6-12 months precisely because of the lack of a business development plan.

If you think that writing a business plan is difficult, you can delegate the task to professionals.

Summary of the healthy food cafe project

In the project summary, the entrepreneur must indicate information about the establishment.

One of the important points is the name.

It should attract attention, be memorable, but capacious.

Project objectives and goals

The main goal of the project will be based on the concept.

That is, offering visitors healthy, tasty food.

To achieve this, a balanced menu is drawn up, a nutritionist is invited to join the team, and suppliers of quality products are sought.

An additional objective of the project, which will help to obtain funding, is the creation of additional jobs.

Of course, this will only work for a large establishment with a large staff.

Marketing analysis for a healthy food cafe

Marketing strategy must be included in healthy food cafe business plan.

As a rule, the areas of analysis and the advertising methods used will not differ much from the standard ones.

However, there is a USP (unique selling proposition) that does not need to be invented.

It consists of preparing wholesome, exceptionally healthy eco-food.

You need to rely on this when developing a marketing promotion plan.

Target audience of a healthy food cafe

The concept attracts a large but fairly specific audience.

The very atmosphere of the establishment will be based on comfort, environmental friendliness, and ease.

The main visitors are young people with average and high income levels.

This is due to the fact that leading a healthy lifestyle - fashion trend.

But it is not the most accessible.

After all, proper food cannot be cheap, unlike surrogates and semi-finished products.

Parents want to see their children healthy, so hiking is no longer a popular leisure activity.

The cafe can be used for business meetings and lunch breaks.

Therefore, placing establishments near business centers will increase the number of visitors.

The target audience can be schematically represented as follows:

Advertising in a business plan for a healthy food cafe

One of the most promising advertising sources is the Internet.

Use the following promotion methods:

• website creation;
• placement of advertising banners on thematic resources;
• advertising on social networks (creation and promotion of pages);

But standard methods are also always relevant:

• distribution of advertising leaflets in crowded places near the establishment;
• placing advertisements in regional newspapers or on television;
• before the opening, you can distribute booklets with information in places where potential potential is collected target audience(vegetarian food stores, fitness centers, companies offering ethical and environmentally friendly cosmetics).

To get the most out of the methods used, the campaign needs to be monitored and updated regularly.

In what premises and where to open a cafe?

Placing a cafe in the central part of the city is prestigious and attracts the appropriate audience.

However, the specificity of the cafe, which offers healthy food, allows you not to strive for high traffic.

The target audience of such an institution has a specific request.

And they will go purposefully for his satisfaction.

Customers who are interested in healthy food will not go to the first cafe that comes along.

Requirements for a healthy food cafe

Healthy food cafes are subject to the same requirements as other catering establishments.

This must be taken into account at the stage of searching for premises, selecting a building for rent that will meet the conditions.

Otherwise you will have to do preparatory work on one's own.

And this costs money and time.

Basic requirements for a cafe:

• If the establishment is located in a residential building, it is necessary to ensure high-quality sound insulation.
• Water supply and sewerage must be installed, and the electrical network must function properly.
• In addition to client areas and the kitchen, it is necessary to equip technical premises for staff (service toilet, warehouse, etc.).
• A big plus is the availability of parking spaces, convenient check-in and proximity to public transport stops.

Equipment for healthy food cafes

To operate a cafe with an area of ​​50 m2, you will need to purchase a less extensive set of equipment.

As a rule, this costs about 250-300 thousand rubles.

The business plan specifies a list of equipment, who will supply the equipment and handle the installation.

How to look for suppliers to open a cafe?

Finding quality suppliers is one of the “pillars” on which a successful cafe is based.

This is especially important for an establishment that offers clients healthy, environmentally friendly food.

When selecting suppliers, use the following criteria:

• A good choice is family-type farms or eco-farms, which are quite easy to find using the Internet.
• Health food cafes cannot use GMO products.
• It is important that the products are grown without chemical additives, growth stimulants, and not treated with dangerous pest control drugs.
• The location of the farm or farm matters - there should be no industrial centers nearby.
• When preparing dishes, stabilizers, flavors and other additives of chemical origin cannot be used.

Staff in a healthy food cafe business plan

The staff list of a healthy food cafe will not be much different from other catering establishments.

This will allow you to form and adhere to the correct menu.

After all, for such a place it is important that the dishes are not only fresh and beautiful, but also environmentally friendly and healthy.

If an entrepreneur has opened an LLC, he cannot do without the services of an accountant.

However, you can delegate this to .

Cleaning of the premises is delegated to an employee hired on an hourly basis, although this depends on the size of the establishment.

Calendar plan for opening a healthy food cafe

Financial section of a cafe business plan

The financial section is extremely important for a business plan. In it, the entrepreneur provides information regarding costs and payback.

How much does it cost to open a healthy food cafe?

Capital investment in the decision to open a cafe will depend on the expected scale of the business.

The costs can be represented as follows:

Regular expenses for a healthy food cafe

An entrepreneur must have finances not only to open a healthy food cafe.

Also, before reaching the breakeven point, it is necessary to spend money on maintaining the operation of the cafe and its development.

An example of the successful operation of a healthy food cafe is presented in the video:

Payback period for a healthy food cafe

The profitability of a healthy food cafe is 40%.

With such indicators and the amount of investment, the establishment will pay for itself in a year and a half.

However, much depends on how to open a healthy food cafe.

Profit can be affected by: traffic, hall area, assortment, marketing methods.

Although the business is considered promising, beginners should be very careful in implementing it on their own.

The ideal option for inexperienced businessmen is to open a franchise business.

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Attachments: from 1,700,000 rubles

Payback: from 1 year

The popularity of a healthy lifestyle is growing. This means giving up bad habits, sports and proper nutrition. A cafe of this format has a great chance of becoming a highly profitable enterprise. This market segment is practically free. Even in big cities there are only a few such cafeterias. The main thing is to correctly develop a strategy, calculate costs, evaluate benefits and possible risks.

Business concept and target audience

The concept is simple - to offer people delicious and healthy food. But the format of the establishment needs to be targeted at a specific audience. Healthy eating is trendy now, so the majority of visitors are people from 20 to 45 years old.

However, there are many nutritional systems with a health-improving focus. These are separate, sports, dietary nutrition, vegetarianism, eco-food. Choose one format or offer delicious dishes for adherents of each direction, the cafe owner decides.

The products from which the dishes are prepared must be of high quality, non-GMO, and environmentally friendly. You can’t find them in regular wholesale markets; you need to negotiate with suppliers and farmers yourself.

Important: To create a balanced menu indicating calorie content and benefits, you will need the help of a nutritionist.

Sometimes these cafes also serve “junk” food – lemonade, coffee, sweets. They are noted separately on the menu.

These points suggest that the cost of lunch in a healthy food cafeteria will be higher than in a regular catering establishment. At first, the profitability will be small, but with the right advertising campaign, regular visitors will appear. Then you can count on stable profits.

What will be required for implementation?

It is impossible to start a business without a quality advertising campaign. You can start searching for potential visitors on specialized websites dedicated to healthy eating and thematic groups in social networks. Create your own online resource for the opening of the establishment.

Don't forget about usual ways advertising:

• distribution of advertising brochures on the streets;
• publication of advertising blocks in the media;
• distribution of booklets in places where there are many potential clients - in fitness centers, sports and eco-shops, beauty salons.

Find a room for a cafe. At first, it is more profitable to rent it. It is better if the healthy food point is located near the places where possible visitors gather. But for a healthy food cafe, traffic is not so important. After all, those who are truly passionate about their own health and longevity purposefully look for such establishments.

A small cafeteria will be located in a room from 50 square meters, fire and sanitary requirements for it are similar to other catering facilities.

Proper menu planning is important. It indicates the calorie content of each dish, preferably - beneficial features its components. The range of dishes is smaller than in public catering, the emphasis is on quality.

Dishes exclude unhealthy ingredients - store-bought mayonnaise, excess sugar and salt, flavored additives, preservatives, stabilizers, and other food chemicals. Preliminary preparation minimal.

The main difference between healthy food cafeterias is that they do not serve alcoholic drinks. This is beneficial for owners - there is no need to pay for a license.

Step-by-step launch instructions

First you need to decide on the format: will you offer vegetarian dishes or focus on sports, dietary nutrition. The menu, purchase of equipment, advertising campaign and design depend on this. The scale of the project is also important. All this is reflected in the business plan. It is better if there are three of them: optimistic, realistic and pessimistic. Subsequent actions can be described step by step:

1. Search suitable options premises for rent. You might be lucky and get it already ready-made cafe with tables, a bar counter and some equipment.
2. Negotiate with suppliers. You need to visit family farms and eco-farms where they grow produce without growth stimulants and herbicides, far from industrial complexes.
3. Officially register the enterprise - open an LLC or individual entrepreneur. OKVED code – 55.30 “Activities of cafes and restaurants.” As a taxation regime, you can choose UTII (for a large cafe) or simplified tax system (for a small cafe). It is preferable to calculate taxes based on income - it is possible to reduce their amount through insurance premiums. The “Income minus expenses” system should be used if the rate in the region is less than 15 percent.
4. Complete all necessary permits. They are issued by sanitary, veterinary and fire services.
5. Sign a lease and get busy cosmetic repairs, design.
6. Purchase and install equipment.
7. Recruit staff. All employees must believe in healthy eating and share your beliefs.
8. Start an advertising campaign.

Optimistic forecasts suggest that it will take two months to open, but in reality it’s worth throwing in a couple more weeks.

Financial calculations

You can’t start a business without initial capital – this business idea requires investment. Let's calculate how much money will be required at the start for a small cafe in a conventional city with a population of 600-900 thousand inhabitants, and how quickly the enterprise will pay for itself.

Start-up capital

• Website creation, layout of leaflets and booklets - 20,000 rubles.
• Printing them in a printing house costs 10,000 rubles.
• The promoter fee is 10,000 rubles.

Total - 40,000 rubles. Costs can be reduced if you promote the project yourself, with the help of friends and volunteers.

As for the equipment, it is standard. Typically required (in duplicate):

• electric or gas stoves for cooking food;
• juicers;
• Food processors;
• steamers;
• refrigerators and freezers;
• washing equipment;
• cutting tables;
• shelving and storage cabinets.

Additionally, you will need several sets of tables and chairs, a bar counter, and dishes. On average, the cost of equipment is 300,000 rubles.

You need to budget 50,000 rubles for repairs and decoration, and 220,000 rubles for the first salary of the staff. Nutritionist services for menu creation - minimum 20,000 rubles. Set aside 60,000 rubles for the first month of rent, and 30,000 rubles for installation of equipment. For the purchase of products and unforeseen expenses - 1,000,000 rubles. Let's calculate and get the average start-up capital– 1,720,000 rubles.

Monthly expenses

First of all, rent (with utilities) – 60,000 rubles and staff salaries. The staff of the small cafe includes:

Total monthly salary expenses are 220,000 rubles. Additionally, you will need an outsourced accountant and loaders when delivering goods.

Total costs per month are approximately 400,000 rubles. This will include, in addition to salaries and rent, promotions, taxes and food replenishment.

How much can you earn

The average bill in a healthy food cafe has a wide range - from 200 to 800 rubles. It depends on whether the client orders a full meal or one smoothie. The occupancy of a small cafeteria will be 50% on weekdays. On holidays and weekends it will increase to 90%. Taking this into account, on a weekday a small cafe earns about 10,000 rubles, and on weekends – more than 30,000 rubles. Average monthly revenue will be from 450,000 rubles. The net profit from this amount for a healthy food cafe is 40%, that is, 180,000 rubles.

The minimum payback period for such figures is a year. But if the cafe is large or unusual, and the investment was large, then it can take up to a year and a half.

Benefits and Risks

Before starting a new business, be sure to evaluate the benefits and possible risks. These include:

You can scale your business by creating a network of cafes and fast food outlets, opening pavilions with smoothies and juices on beaches, in health centers and fitness centers.

Another disadvantage is that interest in such an institution arises only in cities with a population of at least 250 thousand people. In small populated areas people simply don’t have enough money for luxury. There they grow organic products in their own gardens. But residents of medium and large cities will appreciate the opportunity to eat healthy, which will bring you a stable profit.

A healthy food cafe is relevant at any time of the year. People who care about their health will be happy to visit a cafe where they can spend a quiet evening or have a snack at lunch without harming their body. Therefore, it will be profitable to open such an institution in your city. Let's consider further detailed business plan healthy food cafe as an example. The example is designed for a large regional center. The establishment offers visitors only dishes made from natural fresh products, steamed, grilled and other harmless methods. A business plan for a healthy food cafe with calculations is presented below.

Object data

Main activity: healthy food cafe.

Premises: total area of ​​the cafe – 210 sq. m, of which the hall for visitors is 110 sq. m.

Ownership: rented premises.

Number of visitors: for 60 visitors (15 tables).

Work: from 11:00 to 00:00 every day.

Main menu:

• Cold appetizers.
• Hot appetizers.
• First meal.
• Grilled dishes.
• Side dishes.
• Sauces.
• Drinks and cocktails made from natural ingredients.

Form of legal registration: limited liability company, has separate property, has an independent balance sheet, seal, stamps with all names. Rights and obligations legal entity the company acquires from the date of registration. The main goal of the enterprise is to make a profit.

Taxes: simplified taxation system (income minus expenses).

Main services:

• Preparation and sale of ready-made dishes from natural products without the use of carcinogens.
• Delivery of lunches to offices (from 10 pcs.).
• Organization of banquets and other celebrations.
• Master classes from famous chefs from your own and neighboring regions.

Documentation and permissions

The organization of the healthy food cafe "Maniloff" is carried out in accordance with the following standards and guests:

1. Sanitary, technical and hygienic requirements SP 2.3.6.1079-01.
2. Recipes and dishes are selected in accordance with SanPiN 2.3.2.1324-03.
3. MVT-5061 – “Safety requirements for industrial raw materials and food products.”
4. Fire safety of the cafe complies with GOST 12.1.004-91.
5. Electrical safety according to SNiP 12.1.004-91.
6. The environmental safety of the establishment complies with SP 2.3.6.1079-01.
7. Architectural planning and design elements according to SNiP 05/31/2003.

A set of documents is prepared in advance and presented during inspections from various authorities.

Investments in project organization

To organize a cafe, the following costs will be required:

The estimate may change depending on price increases, inflation and other external factors. As a result, to organize the work of a healthy nutrition cafe for 60 people. you will need to invest 8.789 million rubles. But the project provides for an article for financial investments to maintain the operation of the project during its payback period; this money can be contributed as needed. To reduce investments, you can open a small fitness cafe at a sports club or gym. Less investment will be required, staff – 2-3 people, but the profit will be insignificant.

Launch and planning by month

The launch of the project is planned for five months from May 1 to September 1. The opening is timed to coincide with the Day of Knowledge. More details in the table below:

Each stage is calculated separately and controlled by the owner. For purchasing and organizing repair work It is better to contact trusted companies. Crews hired at bargain prices can significantly stretch out the schedule and push back the opening day for unknown periods.

Kitchen and living room equipment

To equip a small healthy food cafe you will need to purchase:

1. Electric oven, grill and hob– 250 thousand rubles.
2. Refrigerators (2 pcs.) and freezer(1 piece) – 100 thousand rubles.
3. Counters with coolers for storing ready-made portions of snacks and salads – 70 thousand rubles.
4. Kitchen furniture made of stainless metal (sinks, tables, bathtub) – RUB 150,000.
5. Kitchen utensils (pots, ladles, knives, etc.) – 100 thousand rubles.
6. Tables for the hall (15 pcs.) and 60 chairs – 200 thousand rubles.
7. Bar counter with rear display cases - 110 thousand rubles.
8. Luminescence – 70,000 thousand rubles.
9. Dishes – 150 thousand rubles.

In total, you need to purchase equipment in the amount of 1.2 million rubles. We can safely add 500 thousand rubles to this amount, since the price will depend on the manufacturer, the quality of the furniture and equipment, and the brand. Total: 1.7 million rubles.

We plan personnel

To organize the daily work of the cafe, it is planned to hire the following personnel:

• One chef (schedule from 11 to 18 pm, days off - Monday and Thursday).
• Two sous-chefs (work in shifts, every other day).
• Two assistant cooks (shifts).
• Six waiters (shift work).
• Two bartenders (shifts).
• Two hall administrators (shifts).
• Two kitchen workers (shifts)
• Two cleaners (in shifts).
• Manager (can be appointed separately, or this position is assumed by the project owner).
• Accountant (work every day from 11 to 17, weekends are Saturday and Sunday).

The cafe manager must supervise the work of the kitchen and hall. Day off – once a week. He is at his workplace every day, from 10:00 to 00:00. The chef works every day and rests on Monday and Thursday. In his absence, the duties are performed by the sous chef. During absence, the manager transfers his responsibilities to the cafe administrator.

The establishment maintains a cleaning schedule, so there is a cleaning lady on every shift. Wet cleaning of the bathroom is performed every two hours. The hall and kitchen are cleaned in the evening after closing or in the morning before work begins. All employees must have health certificates and undergo a medical examination every year.

Staff costs are as follows:

The standard salary system is used in remuneration. Based on the results of the cafe's work for the year, a bonus fund is formed as a percentage of the profit received, which is then distributed among the employees.

When hiring a new employee, the company enters into a contract with him employment contract. Part-time workers can be an accountant and lower-level service personnel (kitchen workers and cleaners).

Planned payback

The planned revenue of a healthy food cafe for 1 year is shown in the graph. The average income of a healthy food cafe per month is 1.2 million rubles. Seasonality does not affect activity. In the first two months, the cafe will gain popularity, so the revenue is less than average. It is planned to achieve stable revenue in November.

To increase income, the cafe uses the following promotions:

1. At lunchtime, from 12:00 to 14:00, visitors are offered a business lunch consisting of soup, salad and a main course. You can choose from herbal tea or fruit compote. The price of a ready-made lunch is 250 rubles. Since the cafe is located in the city center, there are many offices around. At lunchtime it is planned to sell 200-300 ready-made portions.
2. Once a quarter a master class is held from a guest chef from other cities. Participation price – 1,500 rubles.
3. An acquiring agreement is concluded with the bank so that customers can pay at the cafe with a card.
4. On a birthday, a person can bring 5 of their friends and receive a 10% discount on the entire table.
5. Students and schoolchildren are offered a 5% discount on all drinks and 7% on any dishes.

Knowing the average income, we calculate the payback of the project. To do this, the cost of wages and housekeeping, rent, taxes and other expenses is subtracted from 1,200,000:

1,200,000 – 566,000 – 350,000 = 284,000 rubles.

We divide an investment of 8,780,000 by the average income = 31. On average, a cafe pays for itself in 2 years and 7 months.

We calculate the consumable part

The monthly expenses of a cafe consist of several components: the cost of food, the price of ready-made dishes, utility bills, rent, taxes and staff salaries.

Markup on price various dishes in a healthy food cafe:

• Teas, compotes, juices, drinks – 600%.
• Soups and salads, snacks – 250%.
• Second courses – 300%.
• Confectionery – 350%.

Second part monthly expenses largely consists of wages and paying rent. These expenses are constantly monitored by an accountant and checked by the owner, otherwise the cafe will quickly cease to be profitable. A small share is occupied by utility bills and other expenses. You can see more details on the costs in the chart.

A large share in the segmentation is occupied by the cost of products from which your dishes will be prepared, the second most important segment is employee compensation. Each month, 16% of the total funds is left for unforeseen expenses. On average, the profitability of a cafe is 6-10%, and the profitability is 8-9%. With growth and promotion, the business will bring greater profits, and profitability will increase:

Planned indicators for 2017-2019:

Marketing planning

The services market in most regions is low-competitive. There are many cafes in the city, but they do not offer healthy food. Thanks to working with clients and constant promotions, the cafe will develop successfully. For deeper penetration into the market of services, the company uses promotion methods, constantly looks for new clients, conducts marketing research, studies the activities of competitors. The company also uses a menu development strategy: when the main dish changes, new ingredients are used.

When developing the marketing mix, we will rely on the following marketing strategies:

1. Strategy based on the “competitiveness of the company.” The “leader” strategy is used if there are no competitors in this area of ​​activity in the region.
2. Strategy according to the “Porter model”. A cost advantage strategy is used. Products will be purchased in clearly limited quantities, only fresh and from local farmers. Since the cafe has minimal costs, the prices are correspondingly low. The market is very price sensitive, so you can count on a wide range of consumers.

When talking about marketing strategies, we must not forget about the promotional product of a healthy food cafe.

• Intensify demand, increase sales volume, profit.
• Promote the emergence of regular consumers of services.
• Attract investors.
• Create an image of a cafe.

The following advertising media are used for this:

• Advertise in local newspapers.
• Advertising at the point of sale: packaging of ready-made dishes in branded boxes.
• Outdoor advertising: floor boards in front of a healthy food cafe.
• Advertising brochure with brief description processes of preparing some dishes, information about their benefits, materials are posted in the nearest fitness centers.

Eventually

• The work of the healthy food cafe begins in September 2017.
• The start of the enterprise begins on May 1, 2017.
• The project will break even in mid-November 2017.
• First net profit forecast for December 2019.
• The project will pay off in 2 years and 7 months.
• You will need to invest 8 million 780 thousand rubles.

The size of investments may vary depending on inflation and the economic situation in the country. The return on investment of the project depends on the marketing campaign and the speed of introduction of the new cafe into the market for healthy nutrition services in the republic.