Food is a category of goods that will always and everywhere be in demand, since food for humans is one of the basic physiological needs. That is why food production as a business is one of the most stable, successful and quite profitable. Although, there are many nuances to such a business, and all these subtleties depend on what kind of products are planned to be produced.
Starting food production from scratch is not easy. After all, everything related to food must have quality certificates and comply with the norms and standards of the Russian Federation. Otherwise, the product will not be allowed for sale in any store. Modern markets carefully check their suppliers and try to choose only those products that are safe for the consumer.
But, despite the difficulties with starting their own business, the need for a careful approach to doing business, many entrepreneurs strive to open food production in Russia. After all, it is really profitable. And it doesn’t matter at all what products a businessman chooses - there is a consumer for any product. Desserts, dairy products, fish or sausage, flour products or vegetables and fruits - from time to time all this is present on every table. This means that entrepreneurs who supply these products to the market receive income. Even “harmful” products, about which nutritionists and nutritionists talk so much, are in demand. proper nutrition. But there is still that consumer who does not hear or does not want to hear about the dangers of products and confidently buys them every time he sees them on a shelf in a store. That is why own food production is a truly profitable and competitive business, allowing an entrepreneur to be confident in the future.

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Economic instability and the problem of import substitution have a detrimental effect on the development of new market sectors. It is worth noting that the negative trend almost did not affect the sphere food production. Food is not only an integral part of human life, but also a source of inexhaustible consumer demand. Everything is being realized every day more projects aimed at the production of food products and their distribution. As a rule, they specialize in the production of:

• cheese;

• sausages;

• bakery products;

• semi-finished products, etc.

When starting your own business, pay attention to the profitability of the chosen business idea for food production. First, determine the initial capital that you can invest at the startup stage. Financial capabilities are often the determining factor when choosing a business idea.

Secondly, the location of the workshop plays no less role for the implementation of a successful enterprise. Pleasant interior decoration and convenient transport location largely determines the success of future sales.

In the future, using a good premises, you will be able not only to produce, but also to sell the produced food products yourself. It is worth noting that correct selection premises can also significantly enhance the image of a start-up production specializing in food.

Thirdly, do not forget about competitors, the presence of which puts your idea at risk. Competent business planning will help you increase guarantees and minimize production risks.

Cheese business

Today, cheese is not only a favorite food product, but also a goldmine for aspiring entrepreneurs. The number of representatives of cheese making in Russia is small. In this regard, the competitive advantage of this area of ​​entrepreneurship is obvious:

• high level of consumption of cheese products;

• low level of competition;

• guaranteed return on initial investment within 1 year.

To begin with production activities you need to find a room whose size will be at least 400 square meters. It is necessary to correctly place several utility rooms, food production workshop and storage warehouse finished products.

The next step is the purchase of specialized equipment, which can be classified into domestic and foreign.

Experienced managers believe that it is more profitable to purchase domestic equipment. This is due to the fact that the devaluation of the ruble and the unstable pricing policy foreign currency may at any time affect both the cost of acquisition and servicing production line.

To open a mini-factory for the production of cheese, you will need the following equipment:

• sterilizers;

• sourdough enzyme;

• equipment for feeding and forming the product;

• containers for storing raw materials;

• buffer tanks;

• press molding for industrial use.

A business idea and the cost of its full implementation can vary from four to eight million rubles.

Sausage shop

Today, successfully implementing a food business idea is not easy. Beginning entrepreneurs often try to surprise the buyer by offering a new product.

To take a stable position in the sale of finished products, it is necessary to cooperate with restaurants, hotels or mini-markets.

The business idea of ​​food production has already gained popularity among entrepreneurs. Beginning businessmen often neglect the rules of successful food production and remain at a loss.

Success is not framed only by the quality of raw materials. Today, successful distribution channels are also important. The range of products can be presented in the following format:

• dietary or chicken;

• home;

• raw smoked;

• boiled and others.

The successful implementation of this business idea can cost an entrepreneur from 5 to 7 million rubles.

Bread is the head of everything

Today, more than 60% of the market is focused on consumer products. While the remaining 40% are still open to developing business ideas.

The main trend of this year is dietary bread. It not only perfectly satisfies hunger, but also cleanses the body. Special grain, fruit and even vegetable additives not only add new taste sensations, but also have a beneficial effect on the intestinal microflora. By producing dietary bakery products, you are guaranteed to increase your company's profits.

The production of bakery products can be carried out fully or partially. By maintaining partial technological equipment, you can save up to half of the initial capital. While the cost of a full-fledged line varies from 3 to 5 million rubles.

Semi-finished products

The production of semi-finished products can be confidently called one of the proven business ideas. Nowadays, people value not only the quality of food, but also the speed of its preparation.

Among buyers of semi-finished products, the following products are in greatest demand:

• dumplings;

• dumplings;

• cutlets;

• vegetable preparations;

• fruit preparations.

The range of future products must be carefully thought out and based on current market trends. With the right guidance, a manufacturing business idea can significantly reduce production risks and guarantee the success of the company.

The cost of opening a line for the production of semi-finished products starts from 2 to 3 million rubles.

Whatever business you choose to implement, remember that the main thing is competitive advantage The quality of the services provided has always been and remains.

* The calculations use average data for Russia

Living a full life, we, as a rule, do not think about what we eat. Furious pace modern device world forces us to forget about an important aspect of our existence - our health. One day, one day we stop, realizing that fatty and junk food does not have a positive effect on longevity, and the thought comes that something needs to be changed. That's all today more people thinks about healthy and, most importantly, healthy food, looking contemptuously towards fast food. You shouldn’t curse him, everyone makes their own choice, but with an increase in the number of people who want to be healthy, the relevance of offering dietary products is growing.

The entire population of dietary food consumers can be divided into two groups. The first is people who are involuntarily forced to deny themselves a squealing piece of meat and eat easily digestible dishes because the doctor ordered it. The second is simply adherents of a healthy lifestyle who view dietary nutrition as disease prevention. When organizing a business, you will have to focus on both; only during the marketing campaign will the subtleties of the approach emerge. Deployment of full-scale production dietary nutrition, which involves opening your own production line and creating large batches of products, is hardly suitable for a novice entrepreneur - opening your own factory is too expensive. Therefore, it is more economical at first to produce such products as orders arrive; in other words, to open a small store in which delicious and healthy food will be prepared in front of the client’s eyes.

Look around - have you seen shops that sell only healthy food? If yes, then you already have a potential competitor. If not, then you can safely try, become the first in this type of entrepreneurship, because the demand for such products will be ensured by poor ecology, congenital diseases and simply the desire of people to avoid diseases. Propaganda will help increase people's desire to be healthy; this is the first point that can be included in an advertising campaign. And the health of the population will improve, and you will benefit.

It is worth noting that such a business is probably not suitable for small cities. And the reason for this is not so much the more favorable ecology in the province, but the low demand among residents of non-metropolitan areas for healthy products - they are accustomed to growing healthy food in your own gardens. Residents of large cities are more concerned about the growing level of diseases, and fresh vegetables have only been seen vacuum-packed in supermarkets. However, dietary products mean not only plant-based, organic food, but also sweets with glucose replaced by fructose, soy foods, and other substitutes that do not contain harmful additives or components. You immediately need to decide for yourself what exactly you will be doing - retailing ready-made dietary products from a factory or preparing fresh food from natural ingredients. But it is best to combine both. It will not be superfluous to study medical tables - diet menus written down to the smallest detail that doctors prescribe to patients depending on the diagnosed disease, so you will know what you have to prepare and what components are needed for this.

Having understood the essence of the issue and all the subtleties therapeutic diets, you can start starting a business. The registration is standard, it will require an investment of about 20 thousand rubles, a simplified taxation system is recommended, OKPD codes: (OKPD 2) 47.78 Other services retail V specialized stores and (OKPD 2) 10.89 Other food products not included in other groups. Next, you will need a premises, you should not rent or buy too large, but it would be very nice to be able to purchase a larger area in the medium term; If things get better, you will probably need an expansion. Rent small room will cost an average of 25 thousand rubles per month; In order for the store to operate, you will need cooking equipment and kitchen utensils. This includes:

Dishwasher – 10 thousand rubles

Gas stove– 5 thousand rubles

Microwave oven – 2 thousand rubles

Steamer – 1 thousand rubles

Meat grinder – 2 thousand rubles

Set of dishes, kitchen utensils – 5 thousand rubles

Blender – 2 thousand rubles

Juicer – 1 thousand rubles

Kitchen furniture – 10 thousand rubles

Refrigerator – 10 thousand rubles

For our small production, which will take place in your own kitchen with the hands of a couple of chefs, will require an estimated 50 thousand rubles. Add to this the decoration of your store, purchase cash register, equipment for storing products that act as stocks and do not lie in the refrigerator. All this will cost about another 30 thousand. Such a store does not involve self-service, so you will not need huge racks and high cabinets, you will only need a display case with the goods offered, and the seller will have a menu. Please note that to open such a business you will need permission from the sanitary and epidemiological station, as well as permission from the fire department. Pay attention to the ventilation of the room and always keep it clean. When, having taken a look, you understand that this is the very place where people will order healthy food and leave here satisfied, you can proceed to the next stage of organization.

Ready ideas for your business

You cannot do without qualified personnel. The difficulty is that you need not just a culinary specialist, but, ideally, a culinary nutritionist. Finding such a person is not easy, but you can limit yourself to teaching and training the hired chef in the features of dietary food and its preparation. One person cannot do it, so at least two will be needed, one cooks, the other cuts vegetables. It would be nice to organize a delivery service, here you will need a courier. The costs of this will be more than compensated for, because you will reach absolutely the entire target audience this direction, because if we simply discard people who do not want to go shopping, then there will still be those who, due to poor health, cannot do this. This is entrepreneurship aimed at improving health. In addition to the above employees, sellers will, of course, be required. In order to save money at first, you can become either a courier or a salesperson (or a cook, if your knowledge and skills allow, because this position is still more responsible). In the future, you may need an operator to accept orders, but initially this position will be performed by a courier, and in his absence, by a salesperson-cashier. Or you yourself, if you decide to immediately staff the staff.

As you can understand, although this type of entrepreneurship is a small business, it requires a serious decision. personnel issue, and this aspect is largely decisive, because the success of the entire event depends on the chefs. Therefore they wages starts from 25 thousand rubles. The courier’s payment is approximately 15 thousand rubles per month; you don’t have to keep him on staff as a permanent employee, but offer him a percentage of the amount of delivered orders. The salesperson’s labor is estimated at an average of 17 thousand, and taking into account the fact that you can reduce costs for one position by performing the duties yourself, it is possible to save money at the start of your project.

The next step is to find suppliers. You shouldn’t expect ease and simplicity at this point, you need an optimal supplier who adheres to the “just in time” principle, who offers a truly high-quality product (check all certificates, documents, certificates); you provide services for preparing healthy food, dietary, therefore raw products for it should be top quality. At the same time, it is unlikely that one supplier will offer you both directions of your sales: ingredients for personally prepared dishes, and ready-made dietary products such as sweeteners. However, especially large distributors can do this, but they often have to collaborate with several partners at the same time. If a supplier offers you high-quality broccoli, for example, but you don’t like the quality of the legumes he supplies, then it’s better to find another one in addition. This is a case where the quality of the product is critically important, and even the cost of the product may not be so decisive. By selecting criteria for selecting suppliers and conducting an analysis, you will ultimately receive optimal partners who are ready to deliver excellent goods not earlier or later than the specified time, but just on time. The order must contain the necessary healthy vegetables and fruits, soy (a large number of dishes will be made from it), diabetic sweets, products for allergy sufferers and people with body conditions (a person with lactose intolerance, for example, will be pleasantly surprised by the opportunity to buy milk with already contained lactase enzyme, designed to eliminate this intolerance), low-fat substitutes and analogues, as well as all kinds of bread and easily digestible foods.

How much funds will be required for purchases? Wholesale orders will cost at least 30 thousand rubles (mostly you will have to pay for ready-made dietary products, and fruits and vegetables will be ordered in small quantities due to their rapid deterioration), but this figure may vary depending on the size of your production, because in In a small store, goods ordered for such an amount may not fit, and you will be overdue for many items; and in a large one, on the contrary, the display cases will seem empty. 30 thousand is the cost of an average order.

Ready ideas for your business

Another significant expense is everyone’s favorite trading engine. Advertising is vital to your business at all stages; a marketing campaign to promote your services is not a project designed for a certain period of time, but a permanent item in the credit column. Advertising needs to be given close attention, first of all it should be conveyed to visitors to hospitals, pharmacies and sanatoriums - these can be leaflets, brochures and information posters. Advertising around the city will not be superfluous, then the majority of people, even those without health problems, will know that now they can eat not only tasty, but also healthy.

If your budget allows, you can advertise yourself on local television. Even if there is no competition in your city, this does not mean that crowds of people will immediately flock to you; This type of business is quite specific, and the population should first learn about it. Main feature your products are beneficial, and it is this aspect that should be emphasized by potential consumers. Only sick people need to first of all convey that it is you who will produce the product that their doctor prescribed, and healthy people - that your dietary products are really healthy and prevent the development of diseases. In general, advertising will cost from 20 thousand per month with the most minimally acceptable information to the population.

And, of course, you should follow the corporate style in everything. You will not be able to serve the ordered food on a disposable plate; you need full packaging in which the products are stored better. The cost of packaging will be included in the price of the dish, but initial costs will be required for it as well. No serious expenses are expected here; 5 thousand rubles should be enough for the first time of work. So, to start with this entrepreneurial activity The following tools will be required:

Registration – 20 thousand

Rent of premises – 25 thousand

Equipment and decoration point of sale– 80 thousand

Staff remuneration for the first month – 82 thousand

Packaging – 5 thousand

The starting capital is 262 thousand rubles. It should be noted that to run such a business, it is necessary to accurately calculate the likely amount of profit, consider all options and draw up a business plan, which traditionally models three possible development events: negative, normal and positive.

The advantage of such a business is high profitability, the markup on the finished product can be up to hundreds of percent, especially if you are the first player in the market - you should not neglect the marketing strategy of “skimming the cream”, you will begin to reduce the price when competitors appear, but now have the groundwork for its further reduction. Monthly income can be 300 thousand rubles, while operating profit (minus rent, purchases, salaries, advertising and packaging) reaches 138 thousand rubles. It is more profitable to deduct taxes on income (at a rate of 6%, the amount of tax fees will be 18 thousand), and the result is net profit, equal to 120 thousand rubles. Despite all the difficulties, but still the progressive development of the business, the payback period should not exceed six months.

Ready ideas for your business

The most serious difficulty in conditions of soft competition (and such a market is just developing) is probably the threat of bankruptcy due to the protracted period of promotion. Insufficient or unconvincing advertising will lead to a lack of clientele, because people are still poorly aware of such an idea, and simple dietary products can be purchased in any supermarket, and what they don’t have can be found in a large pharmacy. And doctors are unlikely to recommend your store, even knowing about it, to their patients. You need to inform the population of your city about yourself, earn a name, and this will give you authority in the eyes of nutritionists and their charges. Ordinary people should be informed about a new service that is useful in every sense through standard marketing techniques. Do not exclude the possibility of contacting advertising agency In the first months, this step may become decisive in the matter of your survival as an entrepreneur.

What's next? Business is also good because it has many options for development. When things pick up and even the operator becomes a separate person with his own monthly salary, there will be an opportunity for expansion. That's why you need a rental option additional areas, because a developing small store can now offer not only services for the purchase and delivery of dietary products; why not offer to try the prepared food right there, right away, and caring waiters will serve the client his dish - in addition, a restaurant of delicious and healthy food is opening.

For those who wish, there is always the possibility of ordering food at own recipe by telephone or by ordering on the spot, but do not miss the opportunity to open an original cafe or restaurant, in which each dish has calculated calories and balanced vitamins. In the future, the operator not only accepts applications, he becomes a full-fledged consultant who, no worse than a nutritionist, will suggest the optimal medical table and offer the most suitable food. All waiters have the same knowledge. If you develop this idea, then you can go to some full-fledged consultation center on nutrition issues, where you will also be presented with food own production. Next is the sale of additional, indirectly related products (for example, dietary supplements), but perhaps we’ll stop there.

Matthias Laudanum

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Ivan tea of ​​Russia. Healing fees. Health know-how. Elixir of life.

Many people dream of opening a business, but the need for large investments and lack of experience in organizing are frightening. Organizing your own production at home solves all the above problems - large investments are not needed at the start, there is no need to rent premises or hire staff. Making a product for sale with your own hands is an opportunity to “try” yourself in the field of entrepreneurship, evaluate the profitability of a niche and the consumer audience, all sorts of risks and the level of competition. The most important thing is that you have the opportunity to do what you love, plan your work schedule, work for yourself and your future.

Features of home production

When planning to manufacture selected products at home, it is necessary to resolve a number of issues. Business should be quiet, safe, and free of harmful emissions. Since you don’t need to rent a room, set aside a certain space at home for work so that your activities do not interfere with your household.

Then you need to resolve the registration issue, for example, if you need to open an individual entrepreneur. Some craftsmen who produce small batches of products and sell them to friends via the Internet do not contact government bodies. But when collaborating with trade missions, selling goods to stores, you will still need to register and have permits and quality certificates (depending on the area of ​​activity).

Before you start making goods at home, you need to complete a key task - organize sales. Further profits depend on the well-established distribution channel. Ways to sell products made at home:

• creation of an online store;
• selling through pages or groups in social networks;
• information on forums, bulletin boards ();
• concluding agreements with trade missions and stores;
• opening your own point of sale (requires additional investment).

Selling goods that were made at home is the final part of the project. An important criterion is the pricing policy. The cost should cover the manufacturing process at home and generate income for the business creator. At the same time, prices should not be inflated for the competitiveness of the chosen direction.

Making food for sale

About what homemade food tastier and healthier, no one will argue. But in modern society not everyone has time to prepare it, even for... Therefore, preparing food for sale is great idea for beginning entrepreneurs.

Production of pickles and jams

In order to make products for sale, you will need a stove, pots, containers for canning, sealing lids and a key. As a rule, all this is available in the kitchen of a modern housewife. If you buy what you need, on average you will need capital of 15-18 thousand rubles. This is much less than the purchase amount.

Raw materials for pickles can be purchased in bulk or grown on your own. plot of land(if available). Can be used as traditional recipes, as well as various new culinary innovations (jam with citrus fruits and cinnamon, pumpkin or plum-chocolate confiture, Korean-style carrots). Practice shows that in the summer the level of sales for pickles decreases significantly, so it is better to spend this time on preparations and organize trade in the winter.

Production of semi-finished products

It is not difficult to produce semi-finished products for sale; you can organize a business at home in your own kitchen. You will need ordinary kitchen utensils, with a meat grinder playing a big role. Equipment you need to buy freezer for storing products and ingredients for cooking. In the future, for development you will need a dough mixer, a flour sifter and other devices.

Sales channels can be different - from a small own retail outlet to partnerships with existing stores. In both the first and second cases, you need permission to carry out sales from the SES.

The range of products is varied - at home you can make cutlets, pancakes, dumplings, chebureki, dumplings with with different fillings. At the time of organization, it is not recommended to choose a wide range of products; it is better to focus on 15-20 types.

Sale of healing herbal tea

Many people today monitor their health, giving preference to natural ingredients that have healing properties. Herbal tea is gaining popularity among the domestic population. It is not difficult to make a collection at home; its production does not require large expenses. You can collect all the ingredients in the summer when you go out into nature, and buy the missing herbs at the pharmacy. It is better to sell products at home in dry form; when forming a collection, proportions must be observed. Fabric or paper bags tied with ribbons look original. They need to be labeled with the name of the collection, composition, medicinal properties, cooking method and recommendations. You also need to indicate your contacts for further sales.

Making cakes to order

You don't need to have a culinary background to make pastries and cakes to sell at home. Many housewives have proven this more than once. The following requirements are put forward for the products: excellent taste, use of fresh ingredients, creativity and original approach when decorating baked goods. The last condition is especially important. You can buy a regular cake at the first grocery store you come across. But many people order it for a special occasion - a child’s birthday, wedding, anniversary. Decorations in the form of favorite characters, funny inscriptions, and multi-tiered cakes are practiced. You can advertise your services on social networks and on thematic forums. Some people hand out their business cards in public places target audience(early development centers, holiday organizing agencies). When working, it is recommended to pay attention to the portfolio; this is the only way a potential client will be able to assess the level of qualifications.

Handicraft business

In order to make various souvenirs, jewelry and other handicraft items, skills and abilities are required. Today, sewing, knitting, decoupage, and jewelry are popular. People are very happy to buy boxes, postcards, and calendars that they made with their own hands.

Polymer clay jewelry

This type of earning money at home is suitable for housewives, mothers on maternity leave, and students. To develop a business you will need certain skills, a desire to learn, imagination and perseverance.

In order to make jewelry from polymer clay for sale, you need to go through three stages:

1. create the shape of the product;
2. dry and fire the clay product;
3. add other decorative elements.

From a technical point of view, the process is quite simple; the work requires special boards and scissors different sizes, clay and jewelry - chains, buttons, sequins, beads. The resulting products are unique and have an excellent appearance. The initial investment for starting a business is small, and can be quickly recouped due to the low cost of the resulting product.

Advice: in contact with fire polymer clay releases hydrogen chloride (in small quantities), which is toxic and harmful to the body. Ventilate the room after work, fire clay in places with a good ventilation system.

Soap making

Anyone can make soap at home for sale. To do this you will need a special soap base, molds, various essences, spices and essential oils which are used as an additive.

Similar products self made They are purchased as a gift, so during the holidays sales increase several times. To make soap at home, study common techniques and recipes, of which there are many on the Internet. It is better to make the first batch small and test the product yourself. It's important to take care of beautiful packaging, on which you can stick your contacts. If the buyer likes the soap, he can use the information provided to place a new order. It is better to sell handmade soap at fairs or on the Internet; you can establish contacts with cosmetic stores.

Production of frameless furniture

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Anyone can make various products at home, the main thing is desire. Although most ideas that are in demand require special skills and abilities, there is enough information and video materials on the Internet that will help you develop them and learn new directions. Manufacturing products at home is relevant for enterprising people who have long dreamed of own business, but could not implement their plans due to the lack of large capital.

The peculiarities of business during periods of crisis are such that expensive goods cease to be in mass demand. Focus on food products and constant use - this group of products will not let you down.

During periods of crisis, many thousands of business ideas quickly lose their prospects and demand - but this never happens with the sphere of inexpensive food and food production. Quite the contrary: during a crisis, those consumers who previously ate in restaurants and were simply “more expensive” are beginning to actively purchase offers from inexpensive segments of the food market.

Hot delivery - with the right marketing

With a very massive offer for home, hotel or office delivery of hot pizzas, sushi and whole hot meals, it is already unrealistic for a newcomer to the metropolis to “break into” this segment without a huge advertising budget. However, if you take into account the very weak marketing of “lunch” delivery companies, there is still a chance.

After all, the disadvantage of marketing for lunch delivery companies is that a whole “lunch” (“breakfast”, “business lunch”, “dinner”) is an unsuccessful word from the point of view of the advertising psychology of the bulk of consumers: the domestic economy segment. This word is about nothing: it needs a menu, while the first-time buyer is affected by the frightening factor of the unknown of this menu - you need to discard the unloved dishes found on the menu, persuade yourself to the dishes found on the menu, select combinations of the first and second courses, check several once with the price and so on.

Winning marketing here should be based on a simple postulate: in the economy segment, you need to advertise the delivery of one specific type of hot food (even in ten to twenty varieties). Those who don’t like this dish itself will ignore your advertisement; whoever loves it will study it without the frightening factor of the “unknown menu”.

In the economy segment, offers should be monotonous and simple, be “one dish” (like pizza). Along the way, you can also offer any other items on the site. finished products– but only one type of them needs to be advertised.

These could be:

• Delivery of hot dumplings;
• Delivery of hot dumplings;
• Delivery of other ethnic dishes (of any nationality: it is possible with a courier or, better yet, a courier in appropriate ethnic attire - customers who see this will tell their friends, and they will order delivery just to look at such a courier);
• Delivery Lenten dishes(advertising may contain Orthodox paraphernalia in decent quality), kosher, halal dishes with appropriate design of the website and boxes with dishes;
• Fruit delivery (advertising should include watermelons and melons - as the most “difficult” purchase for housewives without their own vehicles); possible, with a separate option: “we’ll quickly decorate your vases with a selection of various fruits.”

Of course, the website of such a delivery provider is simply obliged to contain text not only in Russian and Ukrainian, but also in English, and perhaps in other European languages. And the optimal advertising for poor residents of residential areas of megacities - as for many other ideas proposed by our portal - is “mail spam” (paper mini-ads in mailboxes, sometimes with calendars or useful phone numbers on the back), announcements in all designated places in the residential area.

It is also possible to cooperate with supermarkets, where you will purchase semi-finished products and at the same time receive advertising space in their premises or in the booklets they produce.

Delivery of products to certain categories of consumers

Here, again, we are talking about the idea of ​​marketing “narrowing” the broad delivery business. A simple “delivery of goods” from a supermarket is bland and uninteresting. But “Delivery of goods for pregnant and lactating women” (including both food and medicines, manufactured goods, children’s goods itself different types by one company) - this is promising and is fraught with the acquisition of a regular clientele for many years.

There may even be “delivery of groceries for students to the dormitory” and “delivery of groceries for military personnel to the checkpoint of a military unit.” And so on ad infinitum. The trick is that belonging to a certain social group is becoming increasingly important in modern world: Social grouping is the core of the future. And this should be used when choosing the target audience of your business.

"Designer" vegetables and meat products

In the case of meat products, we can talk about both quite serious production and simple cutting (post-processing) for serving.

In the first case, we suggest paying attention to the designer sausages and meat rolls coated through with food dyes, invented by the German meat brand Feldhues: in cross-section, such sausages are funny and original, and the rolls are mysterious. At the same time, the cost of such beautiful products is almost equal to ordinary ones - but, for obvious reasons, they can be sold much more expensive than simple meat products (and will still find mass demand).

In addition, it makes sense for farmers (especially greenhouse growers) to use a set of specially ordered transparent forms grow cucumbers that give a star or heart shape when cut, cubic tomatoes (and any other fruits, including watermelons).

In the second case, with the help of special molds and knives, “designer” cutting of vegetables, fruits, and meat products is carried out - with the formation of entire compositions from them, similar to figured cakes - after which all this is delivered to the customer at special banquet prices.

Anti-energy drinks

Another idea that has prospects for serious production (but may well begin at home) is relaxation drinks (carbonated or non-carbonated), containing relaxing substances in minimal doses. The first sign of this future boom was the American Drank.

The safest of these substances are tinctures of valerian root, motherwort and melatonin. Of course, the release of such drugs is possible only with approval from specialized services about the safety of the proposed drink recipes for health. Let us note right away that doctors categorically do not recommend combining these substances with alcohol.

For entrepreneurs who do not have production start-up capabilities, we can recommend a cocktail bottling of such soft drinks– based on juices, carbonated and mineral waters. Portable sales points for such bottled drugs can find seasonal demand on beaches, embankments, and constant demand in parks and near cinemas (after screenings).

Aphrodisiac and potentiogenic drinks

Finally, another hitherto unrealized strategy may be based on adding minimal proportions of “female” aphrodisiacs (for example, vanilla in combination with the specified relaxing substances: valerian or motherwort) or “male” potentiogens (for example, yohimbe tincture) to drinks.

For opponents of artificial effects on the body, we point out that here, in fact, there will be more cunning of an advertising nature than biochemical stimulation. Of course, in reality very small fractions bioactive substances may not have significant physiological effects. However, even a small drop of an aphrodisiac can be catalyzed by powerful, adequate marketing - which activates the self-hypnosis factor in the minds of consumers. In fact, the latter alone is capable of causing the declared physiological effect in consumers.