For most women, beauty comes first, so the beauty market is developing even during a crisis. As you know, a person’s age is first revealed by his hands. That is why for many, a visit to the nail salon is a must in their daily routine. Despite the large number of operating salons and nail bars, new entrepreneurs try themselves in this area every year. Some manage to build a stable business, while others close down without even working for a year. But don’t let numerous competitors and difficulties scare you, as there are few real professionals in this segment.
Manicure and pedicure salons. My business:

Concept development

Two formats have taken root in the Russian market - these are standard services in a separate building or department shopping center, which are distinguished by a variety of services. In such establishments pricing policy varies and depends on many factors, but most often the prices are high. The main staff often includes true professionals in their field, masters with various awards. Most often they work by appointment. Such organizations also provide related services (eyelash lamination, piercing, etc.).

Nail bar is an express nail care service. The concept of nail bars differs from a standard salon in that it is democratic and fast in providing services. Here, customers do not have to wait or make an appointment in advance. Nail bars are located in shopping centers in the form of a manicure stand.

Stages of building a business

Before you open a nail salon from scratch, you need to build a plan - step-by-step instructions:

• market analysis, influence of internal and external factors, competitor assessment;
• development of a development concept, choice of format (whether it will be a classic studio or a nail bar providing express manicure);
• choosing premises, concluding a lease agreement or acquiring ownership of retail space;
• business registration;
• recruitment;
• conducting an advertising campaign;
• management and control of the studio's work.

Financial plan

To implement the project it is necessary to draw up sample business plan nail salon with calculations.

Start-up costs:

1. opening an individual entrepreneur – 800 rubles;
2. purchase of a quartz sterilizer – 9800 rubles;
3. equipping a manicure table (4 sets) – 160,000 rubles;
4. furniture (cabinets, shelves) – 54,000 rubles;
5. 4 paraffin furnaces – 16,000 rubles;
6. 4 ultraviolet lamps – 24,000 rubles;
7. 4 Frasers – 48,000 rubles;
8. uniform (4 pieces) – 10,800 rubles;
9. reception desk - 45,000 rubles;
10. chairs for the master’s work (4 pcs.) – 26,000 rubles;
11. chairs for the client – ​​4 pcs. – 26,000 rubles.

Approximate expenses at the opening stage are 420,400 rubles.

How much does it cost to run a studio like this? Fixed expenses(per month):

1. rent payment – ​​50,000 rubles;
2. purchase of consumables – 40,000 rubles;
3. wages of craftsmen - 140,000 rubles;
4. payment of taxes – 40,000 rubles;
5. marketing – 13,000 rubles;
6. other expenses (tea/coffee for clients, stationery, utility bills etc.) – 8000 rubles.

Total – 291,000 rubles.

With four craftsmen working, the average monthly revenue is 450,000 - 500,000 rubles. This level can only be achieved after forming a permanent customer base. To do this you need to spend at least 4 months. If you reach an income of 450,000 rubles in the fifth month, the payback period for the project will be 7 months.
Organization of a nail business. How much is your time worth:

Documents

To open a manicure and pedicure studio from scratch, you need to register as an individual entrepreneur or LLC. To carry out the activity, it is necessary to collect the following package of documents:

• registration certificate;
• extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities;
• permission to operate from the fire service;
• permission from the sanitary and epidemiological service;
• contract for disinfection, disposal of fluorescent paws, garbage removal;
• employment contracts with personnel;
• sanitary books of masters.

Premises requirements

Providing manicure services and nail extensions as a business does not require separate regulations and organizational rules. Basic requirements:

• the area per master should not be less than 6 m²;
• the premises cannot be a basement;
• the presence of a ventilation system;
• each employee must have a health certificate and undergo a medical examination once every six months;
• if you plan to equip an apartment, it must be transferred to non-residential stock;
• furniture must be made of materials that can be sanitized;
• mandatory attributes - a sterilizer and a sink for washing hands (since it is difficult to organize access to water in a shopping center, many people simply buy and install a cooler);
• All instruments must undergo disinfection with special preparations, then thermal sterilization after each client.

Manicure studio – shining example, when the success of the project largely depends on the location. City center, busy streets, high traffic areas - the optimal location.
Manicurist's workplace:

Equipment, inventory

Equipment for a manicure salon is one of the most expensive parts of a business plan. At the start you need to buy:

• mirror;
• manicure chairs and tables;
• shelves, cabinet, refrigerator for storing consumables and extension materials;
• rollers, stands;
• autoclave;
• UV camera;
• manicure equipment for nail extensions;
• a set of tools (brushes, nail files, scissors, polishing blocks);
• sterilizer;
• Fraser;
• consumables.

How to choose a manicure machine:

Pedicure room equipment:

Staff

Nail salon workers shape the image of the establishment. The number of clients will depend on their work. Responsibly approach the selection of personnel; they must be masters of their craft, responsible workers. To operate a classic nail salon, 4 nail technicians and an administrator are enough.

Advertising

At the start, not every company can afford large advertising costs. Therefore, you only need to choose effective methods marketing - distributing leaflets and flyers, introducing discounts and bonus programs, bright signage, creating groups on social networks, etc. It is important to have a high-quality portfolio to indicate the professionalism of the salon. Best View advertising is word of mouth. Having provided quality services to one client, she will tell her friends about it, who will definitely visit the establishment.

Business Features

Experienced players in this market advise:

1. the profit from each service provided should not be less than 30%;
2. after a year of work, the number of regular visitors from the total clientele should be at least 65%;
3. It is recommended to pay staff a certain amount plus a percentage of the services provided;
4. the administrator's salary should consist of the basic rate plus 1-2% of monthly revenue;
5. if the level of production of a certain master has decreased, it means that he is luring clients to the house;
6. in the first months, expenses will be higher than income;
7. To recoup the project, you need to provide only high-quality services and organize the right advertising campaign.

Availability of franchises

Leading nail salon franchises in Russia:

• network of Lena Lenina's manicure studio;
• Studio Star Beauty – manicure, pedicure and nail modeling services;
• "Fingers" - a chain of manicure salons;
• "Silk" is a manicure salon offering partnership under franchising terms.

Possibility of combining with another type of business

While nail bars are focused exclusively on express manicure services, classic studios often expand their activities. In addition to standard services, they provide:

• pedicure services;
• nail extensions;
• eyelash extensions as a business;
• conducting courses and master classes on nail care.

Organization of a home workplace for a nail technician:

Commercial offers

If you are a manufacturer or supplier of equipment, an expert or a franchisee in this field, then write to us through the Contact page. Below we will post information about your offer and your contacts.

Today, so-called nail bars are becoming more and more popular. That is why many are interested in questions about how and where it is better to open such an establishment. What equipment and personnel will be needed to open a nail bar? A business plan must take into account all the details.

What services does the nail bar provide?

Shopping centers are becoming increasingly popular - these are places where life is constantly in full swing. After all, there is everything you need for an interesting pastime - shops, boutiques, cafes and bars, as well as beauty salons and other establishments. IN Western countries So-called nail bars are becoming increasingly in demand. What is such an establishment like? What are its features?

In fact, Nail Bar is nothing more than a nail salon with quick service. There are some other features here too. In particular, the workplace consists of long counters where clients' chairs are located next to each other (by the way, this is why such places are perfect for girlfriends to relax together). Here clients are offered a variety of procedures, ranging from quick manicures to nail extensions.

In addition, here visitors can drink a cup of coffee or a glass of soda, chat and just have a good time. Today, such establishments are becoming increasingly popular in our country. So how to open your own nail bar? A business plan must necessarily include such items as tax registration, as well as renting premises, purchasing equipment and hiring experienced specialists.

How to register such a business?

If you are interested in how to open a nail bar, then first you should officially register such an establishment. First you need to register with the tax service - this can be either an individual enterprise or a limited liability company.

A special license is not required to open such an establishment. However, an inspection from the sanitary and epidemiological station will be necessary, so you need to ensure that all sanitary and hygienic standards are met in the bar. In particular, every employee must undergo mandatory training every six months. medical examination. In addition, you will need permission from the fire department.

Where to rent and how to decorate the premises?

Are you planning to open a nail bar? The business plan must include a clause on the rental of the relevant premises. It is advisable to open such an establishment in busy areas. As already mentioned, such bars are created in large shopping centers. But business centers and any other places where people, for one reason or another, spend a lot of time are also suitable.

The design of the nail bar is also very important. It is desirable that the room is spacious enough. Be sure to furnish it comfortable furniture and create comfort with various decorative elements. There are also some items that a nail bar cannot do without. Stands with chairs for visitors are most often placed in one corner of the room. As a rule, they are designed to accommodate 3-4 people at the same time.

And in the second part of the room it is worth equipping a small recreation area. Place here coffee tables, soft chairs - here visitors can drink a cup of coffee, wait their turn, and chat with other clients. You can put magazines or some interesting literature on the tables so that women (and men) have something to do while waiting.

What equipment might be needed?

Naturally, it is unlikely that at least one nail bar will manage without special equipment - the business plan must necessarily include the costs of all the necessary equipment.

First, decide what kind of equipment you will need for manicure services. In most cases, a nail bar offers services such as hand massage, manicure, nail correction and extension, as well as masks and other hand skin care procedures.

Accordingly, your shopping list should include manicure tools, drying lamps, nail extension products and equipment, various cosmetics, as well as varnishes, etc.

The room must be equipped with air conditioning, because the air will have a not very pleasant smell of acetone. It is worth considering a plasma TV - viewing entertainment programs will help visitors pass the time.

In addition, you will need bar equipment. In particular, you will have to buy a coffee machine, as well as a small refrigerator for carbonated drinks, cream, etc. Some nail bars serve oxygen drinks and freshly squeezed juices. If you are going to engage in this type of trade, then you should purchase a juicer, an oxygen generator, and also worry about purchasing goods.

Think about what kind of dishes you will use - disposable (much easier to use) or glass, porcelain (it looks more solid, but it needs to be washed somewhere, so you will need to additionally purchase a dishwasher).

Professional employees are the key to success

If you are really going to create successful business, then you need to take a responsible approach to choosing employees. To begin with, you will have to hire 3-4 manicurists.

Be sure to make sure of their experience and professionalism, since the popularity of a nail bar will largely depend on the quality of cosmetic services. In addition, all employees of the establishment must have such qualities as courtesy, sociability and a sense of tact.

Why do you need several masters at once? The essence of the nail bar is that there are practically no queues here, because several specialists work with visitors at once. Anyone can visit your bar at a time convenient for them and receive quality service.

Times change, and with them the views and needs of people change. The desire to please everyone and earn additional capital leads to the emergence of new and unusual services. One of these is a nail bar (from the word nail (English) - nail). These establishments are quite common in the West, and relatively new for residents of Russia. In a nail bar, modern women can take a break from the bustle of the city for a while, get a manicure, and in the process drink a cup of aromatic coffee, watch TV, chat with friends or listen to music. Usually nail bars are opened in large shopping centers, but not always.

Not every beauty salon can afford to include nail bar services in their price lists due to the high price of this type services. But in middle and upper class salons such services are practiced quite successfully, because not only business women, but housewives and young girls want to visit a nail bar. A standard nail bar is designed for 2-3 seats and takes no more than 10 square meters area. Here you will not see a variety of manicure equipment in a complete set, but only the tool necessary for the master.

The counter differs from its counterpart in a regular bar - it has two levels. The upper, wider level is made for clients and can accommodate, in addition to napkins and pillows, a wine glass or a juice glass. On the lower rack there is a place for the master and the equipment necessary for work. In foreign countries, a nail bar is located next to the reception desk, or installed in the main hall between hairdressing equipment.

The main difficulties encountered when opening a nail bar are obtaining licenses:

• "licenses for consumption alcoholic drinks at the spill site." For which the permission of the SES, the conclusion of the fire inspector, the absence of claims from the outside is required tax office and a contract with private security. The procedure for obtaining this license takes from two months to six months, and sometimes drags on indefinitely. An application for a license for the “consumption of alcoholic beverages at the place where they are poured” can be submitted if the area of ​​​​the room where the nail bar will be located is 30 square meters, so installing it in a hairdressing salon is the simplest solution.
• and licenses to sell foods and snacks.

The specialty of nail bars is communication. Therefore, as a rule, they hire a specialist with a broad outlook and communication skills, so that the client is comfortable talking to him, and who understands when the client, on the contrary, does not want to communicate.

The opportunity to organize your own business has always attracted a large number of people. At the same time, it is always important to choose the direction and niche in which the future business will be located. To do this, a plan is drawn up, market analysis and other research is carried out.

But if you think about what the main value of today's world is, then without a doubt we can state the fact that this is time.

Modern man is focused on quickly completing certain tasks, and therefore it would be a sin not to start making money from it. How exactly? For example, provide any express services.

One of them is an express manicure. It will allow a person to significantly save time, but at the same time keep their hands in good condition. How to organize this manicure business, which is gaining more and more popularity every day? What's his plan? How much money will you have to invest in it? More on this later.

Nail bar as a way to make money

Probably everyone at least once in their life has seen counters offering express manicure services. As a rule, they are located in shopping centers. What are the intricacies of this business? Where to start?

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Let's start organizing a business

First, you need to decide on the choice of legal form. For a manicure salon of this type, you need to open an individual entrepreneur or LLC. What to choose? If this is a single point, then the individual entrepreneur form (category “hairdressing services, etc.”) will be quite suitable. If in the future the possibility of creating a network of manicure bars cannot be ruled out, then it is better to open an LLC.

The next step should be to select the territory where the future manicure business will be located. As mentioned earlier, the best place for this is a shopping center, where hundreds and thousands of people spend their time every day. It is especially important to choose a good place in the store itself. It should be somewhere between a quiet, secluded corner and a busy area that is visible to customers.

For such an undertaking you will need an area of ​​approximately 10-12 square meters. m. This area can accommodate three manicurists, that is, three clients are served simultaneously. The cost of renting such a territory starts from 12,000 Russian rubles per month. It all depends on the city, area and some other factors that affect the business. The layout of the nail salon should also be taken into account.

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Refilling the manicure bar

Next, you need to start purchasing equipment for the salon. It is better to invest in a special set of equipment for express manicure. Its cost fluctuates around 200,000-250,000 Russian rubles, which is definitely worth including in your plan. As practice shows, this is not worth saving on, since it is from appearance bar will depend on the desire of customers to visit or not to visit it.

In addition, you need to take into account that the design of the manicure bar should not stand out from the picture of the shopping center. At the same time, the salon needs to be made noticeable, bright and attractive so that you would want to get a manicure there.

It's time to purchase consumables for an express manicure salon. Varnishes, bases, dryers, etc. will cost no less than 50,000 Russian rubles. It is preferable to buy products from one brand. It doesn't have to be the most popular brand. But still, it’s not worth saving on materials, since a client who is not satisfied with the quality is unlikely to return again.

Issues discussed in the material:

Is it worth opening a nail bar today?

How to register a business

How to choose a suitable room

What equipment is needed for a nail bar?

What kind of staff do you need in a nail bar?

What methods can be used to promote a nail bar?

What problems may arise in the work of a nail bar and how to solve them

The desire to be beautiful is inherent in women of any era, but the canons of beauty in every century had significant differences. However, such an attribute of impeccable appearance as well-groomed hands remains unchanged over the centuries. How can a modern woman, whose life often moves at a frantic pace, manage to take care of them? The answer is simple - you should visit a nail bar and get a stylish manicure in 20 minutes without long waits. Thanks to the wide popularity of establishments of this format, the question “How to open a nail bar?” is becoming quite relevant today.

Is it worth opening a nail bar: pros and cons

To visit a classic beauty salon, you need to have time, which is not always possible in the modern rhythm of life. Therefore, today many representatives of the fair sex are looking for the opportunity to get a manicure, say, during a lunch break. This is exactly the approach implemented in the nail bar concept. Here you can quickly tidy up your hands and take a break from the hustle and bustle of the working day. In addition, if a nail bar is open in a shopping center, you will have the opportunity to pop into a supermarket along the way, which is undoubtedly very convenient.

However, is such a business profitable from the point of view of an entrepreneur? Masters, of whom there are usually at least four in one establishment, simultaneously serve several visitors. As for manicure services, the demand for them is much higher than the supply, so the costs of maintaining a studio and the salaries of specialists, as a rule, pay off without any problems. The main visitors to nail bars are usually working women with average or high level income.

The main advantage that express manicure studios offer their clients is the opportunity to see a master without an appointment. Unfortunately, in large salons this is not always possible. If you have to wait a little for your turn at the nail bar, which happens very rarely, this time is brightened up by the cozy and comfortable surrounding atmosphere.

Each nail bar has a counter, but instead of bartenders, there are manicure specialists behind it, and for clients there are comfortable chairs on the other side. There is usually a nearby cozy sofa for those visitors who, if necessary, wait in line. Many express manicure studios that are opening everywhere today are equipped modern devices for making coffee and LCD TVs.

Arguments for:

Opening a nail bar is a great chance for aspiring entrepreneurs. To do this, you do not need to have fundamental knowledge in the field of finance and management; it is enough to create a competent step-by-step business plan and follow it.

The nail service sector is developing rapidly and shows excellent prospects. In our country, not every woman, much less a man, has the habit of getting a manicure done by a specialist, rather than on his own. Even in major cities Only 20% of women and 5% of men use salon services.

Opening a nail bar does not require a large investment. Of course, today there are many luxury manicure studios operating successfully. However, there are quite budget options such establishments that are ideal for a beginning businessman.

Arguments against:

Visitors to a nail bar are more likely to become attached to the artist, rather than to the place where the procedure is performed. This creates additional risks for the owner of losing part of the client base if an employee leaves.

Currently, the nail service industry is in a development stage and is characterized by potentially high capacity. However, many businessmen today are trying to open a nail bar, so competition in this segment is already quite fierce. To retain regular customers and find new ones, adopt all marketing methods, continuously develop and implement the most advanced technologies.

If you want to open a nail bar, study the legal requirements regarding compliance with sanitary and epidemiological standards in establishments of this kind. In this matter, not only knowledge and the availability of special equipment are important, but also the personal responsibility of employees.

Is it profitable to open a nail bar in terms of profitability?

Listing the advantages of business in the field of nail services, we have already said that in Russia this niche can be called free. You may ask why? After all, today many cosmetic centers and beauty salons are open and successfully operating. However, don't forget about distinctive feature nail bar - fast service. To get to the master, you do not need to make an appointment in advance. Specialists in such establishments work professionally and quickly, and during a pleasant procedure you can enjoy coffee or chat with your best friend.

So, what funds do you need to have to open a nail bar? A business plan will help determine the exact figure, which will contain a calculation of the initial investment and planned profit. In this section we give an example of approximate calculations.

Opening a nail bar involves costs for:

Preparation of all necessary documentation – 17,000 rubles;

Rental of premises for the period of arrangement – ​​44,000 rubles;

Interior decoration – 140,000 rubles;

Other expenses – 57,000 rubles.

So, to open a nail bar, you need a starting investment of about 600,000 rubles.

To determine the volume of expected profit, we calculate the approximate income of the studio and the amount of expenses for its maintenance for a certain period. For example, if 6 craftsmen work in shifts in a newly opened establishment, the revenue from each of them in the first four months will be about 4,000 rubles per day. In the future, this figure may increase to 11,000 rubles. The gross turnover for the year in this case will be 9,360,000 rubles.

Of course, such calculation results inspire optimism. However, entrepreneurs who plan to open a nail bar should not forget about the ongoing costs of maintaining a salon. Let's look at the list of main costs and their approximate size for the year:

Rent – ​​264,000 rubles;

Taxes and fees – 1,260,000 rubles;

Fixed salary of craftsmen – 576,000 rubles;

Payment for staff work (20%) – 1,872,000 rubles;

Consumables – 720,000 rubles;

Other costs – 206,000 rubles.

So, to ensure the operation of a nail bar, you will need about 5,026,000 rubles per year. We carry out a simple calculation and get the amount of profit received for the year after the opening of the nail bar - 4,334,000 rubles. With such indicators, the investment will pay off within the first five months, subject to the continuous expansion of the salon’s client base.

The calculations show that the project of opening a nail bar can bring good profits. Considering the low competition in this area, especially in small cities, such a business can become stable and prosperous. But to achieve success, remember the need to continuously improve the quality of services, raise the level of professionalism of the craftsmen and take care of the comfort of clients.

How to open a nail bar from scratch: step-by-step instructions

Step 1. Register the company before opening a nail bar.

If you, after weighing all the pros and cons, have decided to open a nail bar, then first of all you need to deal with the paperwork. You can organize a business in the form of an individual entrepreneur (individual entrepreneurship) or LLC (limited liability company).

By law Russian Federation, representatives of individual entrepreneurs are allowed to take advantage of tax benefits. In addition, they can maintain document flow and accounting of their enterprise on our own without visiting the tax office to submit reports. As for an LLC, it must have an accountant on its staff.

To open a nail bar in the form of an individual entrepreneur, you will need the following documents:

Photocopy of passport;

Application for registration of individual entrepreneurs (form P21001);

Application for transition to a simplified taxation system (in form 26.2-1);

An entrepreneur who wants to open a nail bar and register it provides these documents to tax service at your place of residence. Upon completion of the registration procedure, the aspiring businessman receives a certificate of registration with the tax office and an extract from the Unified State Register of Individual Entrepreneurs. In addition, the following documents are required:

Lease (sublease) agreement for premises;

Service agreement cash register, which is concluded after registering the device.

If you decide open a nail bar in the form of an LLC, then the paperwork can be completed:

On your own;

With the help of lawyers.

Before you begin the LLC registration procedure and open a nail bar, decide on the following parameters:

Who and how will carry out the registration procedure.

Name of the organization.

Legal address of the LLC.

Activity code.

Amount of authorized capital.

Tax system.

Number of LLC founders.

What documents are required to register an LLC before opening a nail bar:

The founder’s decision to form an LLC (if there are co-founders - minutes of the meeting and the agreement on establishment);

Charter of the company;

Application for registration of LLC (form P11001);

Letter of guarantee for provision of a legal address;

Receipt for payment of state duty.

LLC registration is carried out within 3 working days, after which the founder receives the following documents:

Certificate of registration of a legal entity;

Certificate of registration with the tax office;

Unified State Register of Legal Entities;

A copy of the charter with the registrar's mark.

After completing the registration procedure, a novice entrepreneur can open a bank account.

What form of business organization should you choose when opening a nail bar? If your plans include a small salon without significant expansion in the future, then the optimal and most simple option there will be registration of an individual entrepreneur. If you intend to create in the future large company, open branches, attract investors, then the LLC form will be more appropriate.

So, you have decided on your intention to open a nail bar and have gone through the registration procedure. What documents must be present in your salon?

Lease (sublease) agreement or certificate of ownership of the premises;

Notification to Ropotrebnadzor about the start of activities;

A document from the SES stating that the studio premises and equipment comply with sanitary rules;

Invoices for cosmetics and cosmetology products;

Book of complaints and suggestions;

Price list for services.

Step 2. Choose a room in which you can open a nail bar.

No less important is the issue of choosing premises for organizing a business. Many entrepreneurs strive to open a nail bar in a shopping center, and such a location undoubtedly has its advantages. Large shopping malls are characterized by excellent traffic, thanks to which your salon can count on a flow of customers. Moreover, it is in such places that visitors are usually the most solvent, which, of course, is a huge advantage for your business.

It is no secret that the cost of renting space in shopping centers is quite high, and this undoubtedly scares many novice businessmen. However, we should not forget that with good attendance and impeccable work of the staff, these investments pay off quickly enough.

Before opening a nail bar in a shopping center, take into account the fact that the style of your salon will have to match the general format of the complex. You will need to follow the recommendations of the shopping center administration regarding the design of the express manicure studio. But usually such establishments have small sizes, so discussing and thinking through all the details in advance will not be difficult.

To open a nail bar, you must meet the following requirements:

The salon premises should not be in the basement;

Before opening a manicure studio in a residential building, it is necessary to transfer it to non-residential premises;

Each master must have at least 6 m² of working area;

It is necessary to equip a ventilation system on the territory of the nail bar;

Salon furniture must be made from materials that can be sanitized;

Availability of a sterilizer and a sink for washing hands – mandatory requirements to every manicure studio. If it is not possible to organize access to water in a shopping complex, a simple cooler will help solve the problem;

Each employee must have a health certificate, and subsequently undergo a medical examination every six months;

All instruments used by craftsmen in the process of providing services must be disinfected with special solutions and thermal sterilization after each client.

Before deciding on which shopping center to open a nail bar, inquire in advance about the cost of renting space and the requirements for entrepreneurs in city complexes with good traffic. In small populated areas the price of a room in which you can set up an express manicure studio fluctuates around 20-25 thousand rubles, and in megacities you will have to pay at least one and a half times more for such space. Before holding meetings with shopping center owners, prepare a design for your nail bar.

Step 3. We decorate the premises before opening the nail bar.

The design and layout of the room in which the nail bar will be opened has a very great value for successful business.

It is advisable to divide the space into two main zones:

A waiting and resting place for visitors, usually located at the entrance to the establishment;

Workplaces for craftsmen, which are located in the depths of the studio.

In the first zone, clients of the nail bar can wait their turn, drink a cup of coffee, and chat with other visitors. Therefore, soft chairs and coffee tables would be very appropriate here, on which you can lay out interesting magazines for both women and men. Various decorative elements will help create coziness in the studio.

As for the working area, all equipment and devices are located here, necessary for masters for customer service. First of all, these are sinks for washing hands, supplies of consumables, and equipment for sterilization. From the waiting area for visitors work area, the design of which must comply with the requirements of the SES, is usually separated by a bar counter.

Step 4. Purchase necessary equipment, before opening a nail bar.

So, the premises to open a nail bar have been found. Now is the time to purchase equipment for your new salon. What design rules exist for such establishments? We list the main ones:

Every nail bar needs a practical bar counter that will serve as both a table for the artists to work on and a mini-showcase. It contains both drawers and shelves for the necessary working tools, differing in size, as well as various samples of applying manicure patterns. Customers should see the neat façade of the counter, which is most often designed in accordance with the style of the shopping center. When opening a nail bar, remember that the counter will become the main accent of the interior, so you should not skimp on its cost.

Pleasant music will create a homely atmosphere in the salon, and comfortable soft chairs and chairs will help visitors relax.

Make sure that the nail bar you open is equipped with the most modern equipment and materials. It is equally important to provide customers with a wide selection of nail polishes, decorative elements for painting and tips, as well as manicure samples.

Of particular importance are the aesthetics of the procedures and strict adherence to all hygiene standards in your salon. For each client, sterilized instruments must be prepared, which, at the beginning of the procedure, the masters remove from sealed Kraft bags.

The premises for opening a nail bar must have air conditioning, which will save workers and visitors from unpleasant odor acetone.

To arrange bar for clients, you will need the following equipment:

Coffee machine;

Juicer (if it is not possible to purchase an expensive industrial model, for the first time after opening, you can limit yourself to purchasing a household juicer costing from 7 thousand rubles);

Electric kettle (from 2 thousand rubles);

Blender or mixer for making cocktails;

Oxygen concentrator if you plan to include oxygen cocktails in the menu;

A set of dishes (cups, glasses, etc.).

Step 5. We create a list of services and set prices before opening a nail bar.

Scroll main nail bar services includes:

• Nail extension;

  Hand massage;

  Nail correction.

The specific list of services of each nail salon is determined by the following factors:

The level of professionalism of the staff;

Availability of equipment;

Specific options for hand care and nail design, which are offered by supply companies;

The preferences of the manager who opens the nail bar.

When setting prices for services, it is advisable to use a comparative approach. To create a client base at the first stage after opening an express manicure studio, the price may be slightly lower than that of competitors. However, if you want to declare yourself as a premium establishment, and the quality of materials and the level of skill of the workers allow this, the prices in your salon can be set higher than in other nail bars.

Step 6. We select personnel.

The issue of personnel selection when opening a nail bar is extremely important. To ensure the smooth functioning of the studio, a minimum of four manicurists and two administrators will be required, who will work in shifts, as well as a cleaning lady.

What are the requirements for nail bar employees? Let's list the main ones:

Profile special education;

Medical education is an advantage;

Ability to provide professional and courteous advice to clients;

Well-groomed appearance;

Participation in competitions, exhibitions and festivals dedicated to the art of manicure.

You can find craftsmen on job sites, online forums, specialized exhibitions, or through recommendations from friends. When opening a nail bar, give preference to non-smoking employees, because many clients have a negative attitude towards the smell of tobacco.

Maintaining good hygiene is especially important for a nail salon, so make sure you find a responsible cleaner.

Typically, nail bar technicians receive a certain percentage of daily revenue, and technical employees receive a fixed salary. The owner can maintain accounting records and purchase consumables for the first time after opening a nail bar.

How to open a nail bar and promote it

For a nail bar to start generating income, like any other new project, it needs advertising and promotion. Undoubtedly, the reputation of the complex on whose territory the studio is located also plays an important role. However, there are other aspects that are worth paying attention to if you are looking to open a nail bar and attract traffic. So, what are they methods of advertising and promotion have proven themselves to be the most effective?

Spectacular sign

It is a bright original sign that can attract the attention of people passing by, some of whom may become regular customers your studio after it opens. Therefore, do not spare money on making a sign and entrust this important task to professional designers.

Leaflet distribution

To attract to the nail bar target audience– women who live or work near its location – you can organize the distribution of advertising leaflets. Places with high traffic are ideal for carrying out such promotions - areas of shopping malls, underground passages or subways, office centers, busy intersections. At the same time, do not forget about the periodic change of location. To motivate people to visit the studio, you can indicate on the flyer information about the discount when presented.

Discounts and bonuses for regular customers

A competent discount program will help you retain regular visitors and attract new ones, and SMS mailing will inform you about the new products of your establishment and invite you to evaluate them. In addition, using the newsletter, you can congratulate customers on the holidays, which can also serve as an excellent advertising move.

Do not forget that social networks are becoming more and more popular every day. Promoting a nail bar that was recently opened on social networks does not require financial investments, but it provides an opportunity to tell a wide audience about the establishment.

Promotion through media

Television channels, radio stations, and glossy publications with a predominantly female audience are perfect for this purpose.

How to open a nail bar without typical problems

If you decide to open a nail bar, be prepared for some difficulties that may arise along the way. Here are some of them:

Problem 1. Lack of qualified personnel.

As practice shows, finding suitable personnel for your establishment is not so easy. You can make the task easier by clearly formulating the search criteria and deciding what personal and professional qualities an employee of your salon must have.

Problem 2. The risk of losing the client base due to the dismissal of the master.

It's no secret that when it comes to manicure services, the visitor is no longer attached to the studio, but to the master. Therefore, the manager is always faced with the question: how to retain a client if a specialist decides to quit? You can avoid this situation with the help of special loyalty programs that will motivate visitors to serve in your establishment. And so that nail bar employees are interested in long-term cooperation, start developing effective system bonuses, and also make every effort to make the atmosphere in the team comfortable.

Problem 3. High competition.

Today, many people are thinking about how to open a nail bar and are successfully implementing their ideas. Competition in this service sector is quite high, which creates a risk of being left without visitors. To prevent this from happening, take into account modern methods attracting and retaining customers.

Problem 4. The need to always be on trend.

The field of nail design is constantly evolving, and to stay informed latest trends, you should always strive for new knowledge. Just opening a nail bar is not enough. It is important to constantly grow and invest in staff training, and then you will always be head and shoulders above your competitors!

Problem 5. Compliance with sanitary standards.

The most important condition for the operation of each nail bar, maintaining the health of its artists and clients, is compliance with sanitary standards and hygiene rules. Salon visitors should be absolutely confident in the safety of manicure procedures performed in your establishment. Even one unfortunate incident can cause irreparable damage to the studio's reputation.

Problem 6. The risk of loss of business reputation in the event of a mistake by the master.

It's no secret that negative word of mouth works much more effectively than positive word of mouth. And during a period of rapid growth and development social networks, which is observed now, the consequences of a negative review can be truly disastrous for a business. To avoid failure, the owner of a nail bar should:

Monitor the impeccable performance of their duties by each employee of the establishment;

Take care of training and professional development of personnel;

Monitor compliance sanitary standards and requirements for disinfection of instruments from the first day of studio operation.

To open a nail bar quickly and without unnecessary difficulties, entrust the preparation of documentation for a new establishment to professionals. Our company can help with this; we provide legal support and support for beauty and health businesses throughout the Russian Federation. In our company you will find a reliable partner who will provide qualified assistance in resolving any controversial issues.

Where to buy high-quality and professional nail files

Among the huge number of online stores offering manicure accessories, we invite you to our “WORLD OF NAILS”! You should choose our services because:

• “MIR FILOK” – own production of nail files.
• "WORLD OF FILES" is the main supplier!
• The showroom of the company "MIR FILOK" is located in Moscow.
• Delivery throughout our vast Motherland!

Why is “WORLD OF FILES” the best option for purchasing a product for you?

• Our store is built on own production files Thanks to this, you get: minimized cost of service, tested and confirmed product quality, fast production, attractive conditions for distributors.
• Our nail file is made only from materials that have repeatedly proven their quality (South Korea).
• Wide variety of product. Thus, a manicurist with any level of professionalism will be able to satisfy his interests.
• You can figure out which file is right for you. We carry out individual orders.
• Another advantage is the application of your brand logo on the working surface of the files.