How to open a food stall. How to open a tent stall. How to open a stall and register it

To open a kiosk fast food, it is necessary to think over a strategy, choose the right location, pay attention to the assortment and pricing policy. Many issues will have to be resolved in order to register an enterprise, because public catering outlets must not only meet a number of requirements, but also undergo constant inspections by the SES.

Relevance of the idea

Any entrepreneur will first ask the question: is it profitable or not to open a fast food kiosk? The catering industry is very attractive, as it allows you to receive consistently high profits with the right approach to organizing your own business.

Today, the format of stalls and kiosks is in great demand, because such a business has a number of advantages over regular catering outlets:

the starting investment is significantly lower (if opening a full-fledged restaurant and cafe requires at least 1,000,000 rubles, then a stall can cost 2-3 times less);
quick payback;
ease of finding premises;
mobility (if demand decreases, a businessman can always move his stall to another part of the city, but moving a cafe or restaurant will require more significant costs);
no need to invest a lot of money in advertising (most of the profit of such kiosks is generated from situational purchases by customers who pass by the point of sale).

You can work in this area independently or through a franchise. The second option is more preferable for those who have no experience or do not want to engage in strategy development. Franchise is ready-made solution and work under famous brand. Today, catering kiosks are opened according to this scheme under the brands “Stardog!s”, “Shaurma-King”, “Food”, “Waffles to Go”.

If you plan to open a fast food kiosk from scratch, the entrepreneur may not know where to start such a business. It is important to assess the attractiveness of the niche and identify competitors. And only then, having convinced yourself of the advisability of opening a stall, can you proceed to collecting the necessary documents.

Registration of a business in this area is very important, since failure to comply with the requirements of supervisory services may result in the closure of a point of sale. You need to act in the following order:

Choice legal form. You can work in such a business as an individual entrepreneur or LLC. If you plan to open only one stall, then an individual entrepreneur will be enough.
Choice of tax regime. There are a lot of options in this case - UTII, PSN, simplified tax system. All three options can be beneficial. It’s better to make approximate calculations in advance, find out about benefits in your region, and only then make a decision.
Registration with the Federal Tax Service. For individual entrepreneurs - at the place of residence, for LLCs - in accordance with legal address. After submitting the documents, the registration certificate is issued within 5 - 7 days.
Installation and registration of a cash register. Since the kiosk will work with ordinary individuals, it will not be possible to do without it. In addition, on the simplified tax system, cash register is mandatory.

At the registration stage, you will have to decide on the OKVED code. If you open your own kiosk, the following codes can be applied:

52.62 — " Retail in tents and markets";
52.63 - “Other retail trade outside stores”;
55.30 — “Activities of restaurants and cafes.”

You can use several codes at once, so as not to have to make additions later.

Definition of assortment

The key to success will largely depend on the quality and variety of food offered. Work better on medium or low price segment. This way you will be able to attract more buyers. The range may include:

full breakfasts and lunches;
baked goods (hot dogs, pasties, shawarma, pizza and sweet pastries in the form of cupcakes, pies);
main courses (grilled chicken, shish kebab);
drinks (juices, lemonades, tea, coffee, cocktails);
ice cream;
sweets (sweets, cotton candy).

There is no need to include everything in the assortment at once. It is better to choose the most attractive set of products for people and sell it. Then the tent itself can be decorated in a themed style, so that people from afar can see what is being sold at the kiosk.

Most of the profit level will depend on the quality of the food and the correct placement of the stall. It is better to avoid uncrowded places in residential areas. You need to choose places with high traffic. Ideally, people will often pass by the kiosk on their way to and from work. Stalls can be placed near:

train stations;
office centers;
markets (mainly clothing markets);
universities and schools;
public transport stops.

But placing a kiosk near cafes and restaurants is highly not recommended. This can significantly reduce the amount of possible profit.

The kiosk itself can be quite small. An area of 5 - 10 m2 will be quite enough. The stall can be opened according to the following type:

stationary kiosk;
stall;
wooden structure;
pavilion;
mobile trailer.

In the latter case, the entrepreneur, if necessary, can change the place of sales and reach even more high level income.

Equipment purchase

The quantity and cost of equipment depend on how the kiosk itself will operate. There may be several options:

Sale finished products. In this case, minimal equipment will be required. It will be enough to buy a refrigerator, microwave, electric kettle and a display case with shelves.
Production and sale of food. In this case, you will additionally need to buy a stove, a sink and equip a work area. You can’t do without a table for cooking and packaging products.

It will be necessary to supply electricity and water to the kiosk. But first you will have to spend time obtaining permission from the city authorities.

The level of customer service and satisfaction will depend on the professionalism of the staff. It is better not to skimp on personnel and hire responsible and friendly employees with sufficient work experience.

You don’t need many workers to operate a catering kiosk. You can get by with a salesman or a salesman and a cook. In both cases, the staff must have sanitary books on hand. They will not be able to cope without timely medical examinations.

Financial results

The financial component is one of the most frequently asked questions entrepreneurs. To start such a business you will need at least 200,000 - 300,000 rubles. If we are talking not about renting, but about buying a stall, then the amount of the initial investment will increase significantly.

Payback periods can vary greatly. On average, in 5 - 10 months you can return the money invested. If you place the stall correctly and get a large flow of customers, then the payback will drop to 2 - 3 months.

The level of profitability in this area depends on the cost of the product and its type (whether the entrepreneur will prepare food or sell finished goods). On average, profitability varies from 20 to 40%.

Such a stall can generate an income of 80,000 - 150,000 rubles per month. IN major cities this value may turn out to be several times higher, but there the costs of renting a place are more significant.

In this material:

For those who want to start their own business, information on how to open a stall will be useful. If built correctly this business and sell goods that are in high demand, for example, food, then in just six months you can recoup your investment in a stall. You don't need to invest a lot of money in starting a business. They can be used to start if there are no significant savings to start a business.

Starting a business

To open your own trading kiosk, you need to prepare necessary documents, choose a location, purchase equipment. When starting, it is recommended to follow some rules:

you need to register as an individual entrepreneur;
there must be documents confirming permission to place a stall in a certain place;
you need to purchase a trade pavilion or kiosk;
you need to purchase equipment for the stall: racks, shelves and refrigerators;
it is necessary to hire salespeople to work at the kiosk.

Before opening your own trading kiosk, you must register with the relevant authorities as an individual entrepreneur. This is done so that you can use a simplified taxation system.

After receiving a certificate of registration of an individual entrepreneur, you need to contact local authorities and obtain permission to install point of sale.

A similar permit is required from the city's architectural department. You will have to get papers from Rosstat and Pension Fund. You can prepare all the documents yourself or entrust this matter to people who know all the loopholes and will help you complete the documentation faster. While preparing documents, you can simultaneously search for a place to install a retail outlet.

Selecting a sales location

Experts recommend setting up stalls in enclosed spaces, for example, in shopping centers. This way the staff will be safe, and engineering communications will be nearby. If you decide to open a stall in an open area, you need to be careful when selecting a site. It is recommended to install kiosks in places where there is a constant flow of potential buyers. It is advantageous to place a kiosk in close proximity to residential buildings, near educational institutions or metro stations. To place a kiosk, an area of 6 to 8 m² is required.

It is necessary to conduct a market analysis and study the range of nearby retail outlets. You need to determine the advantages and disadvantages of competitors, and also evaluate whether the new outlet can compete with them. You shouldn’t rule out the possibility that you’ll have to look for a new place where there will be fewer stalls and mini-shops.

Buying or renting a stall

Once all the documents are ready, you can start looking for a stall or pavilion. You can buy ready-made designs or hire people to do everything from scratch. A stall or pavilion must comply with all standards established by law. After installation, you need to obtain certificates from the fire inspection and Rospotrebnadzor. You can not only buy a kiosk, but also rent it from the municipality. In this case, it will be possible to significantly reduce financial costs. There is no need to spend money on installation and purchase of a new pavilion, finished building Usually all communications are connected. You can also open a kiosk on the territory of any building. For example, convenient for locating a metro station or shopping center. In order to open a stall in such a place, you need to enter into a lease agreement with the owner.

Rentals also have several negative aspects. The location may not be so convenient. Some owners demand too high rent.

Stall equipment and personnel

It is impossible to open a kiosk that will generate profit without purchasing the necessary equipment. It is individual for each owner, it all depends on what product will be sold. There is a general list of equipment that must be available:

A safe in which the proceeds will be stored.
IN winter season You can't do without a heater.
Refrigerators must be provided for stalls selling food products. If necessary, an oven or microwave may be required.
Scales and chair for the seller.

Depending on what product will be in stock, shelves or racks are needed. It is advisable to install water and electricity. The retail outlet should be located so that there is a toilet nearby.

To work at the kiosk, you also need to hire staff - sellers. It is advisable that they have experience in the field of trade, as well as skill in handling a cash register. You will have to decide in advance on your work schedule. If there are several sellers, you can set a shift schedule, for example, every other week.

Kiosk opening hours are usually set from 8 a.m. to 8 p.m. If the kiosk is located near a busy highway, a 24-hour schedule will be convenient. The amount of payment is determined by the entrepreneur, but it should not be lower than the market average, otherwise it will be difficult to find people to work with.

If a retail outlet will sell food products, sellers must have health certificates.

The seller must understand the modern market and be responsible for ordering goods from suppliers. It is advisable to hire a security guard or install an alarm system to avoid robberies.

You need to decide on the product that will be sold. There is no need to purchase a large assortment right away. It is better to observe what buyers ask more. It is much more profitable to initially find regular suppliers with quality goods. The assortment should depend on the time of year. For example, in summer time Ice cream, cold drinks and beer are in great demand. The selection of assortment also depends on the place of sale. Near educational institutions, office buildings, metro stations or train stations, bakery products, fast food, hot tea and coffee will be best sold.

Costs of opening a stall

Purchasing or building a new kiosk or pavilion will cost from 35 to 110 thousand rubles.
Purchase of scales and refrigeration equipment- up to 13 thousand rubles.
Registered in tax office cash register- about 7 thousand rubles.
Preparation of documents independently or with the help of professionals - from 10 to 100 thousand rubles.
Staff remuneration is up to 120 thousand rubles per year per employee and more.

As a result, to open your own stall, you will need an amount from 180 to 350 thousand rubles.

Kiosk - profitable business. Typically, costs are recouped in a period of 2 to 6 months. It all depends on how well the business plan is drawn up. The location of the outlet, the assortment of goods, their type and demand for it are also important. If the kiosk is open around the clock, the revenue will be higher.

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A novice businessman should start working with small business, which will allow you to develop without making too high investments. One of best options in this case, open a stall selling any goods, and in order to do this, you can use any typical business plan.

The simplest business

To open a stall, you need little - the stall itself (a small tent or kiosk), choosing a product for it and registering the enterprise. So, for these purposes it is enough to register an individual entrepreneur and register with tax service. Then you should obtain permission from the municipal authorities to install a small architectural form in the area and, if the kiosk will sell alcoholic beverages, obtain the appropriate license. Also, the tent and the working conditions in it are checked by the sanitation station and the fire inspectorate. Sellers must have medical books on hand, especially if they work with food products.

At the same time, it is very convenient to make such a business a family one - if members of the same family work in the tent, the question of whether it is profitable to open a stall disappears by itself. A businessman can count on the absence of any losses, thefts and fraud - all income will actually flow into one hand.

As for the goods, it is not at all necessary to make the tent a small supermarket. On the contrary, a narrow focus can attract more clients, and if a businessman targets, for example, only funds household chemicals, bread, drinks or sweets, a fairly large number of visitors will regularly come to it, many of whom will become regulars.

Another important aspect– location of the tent. The main thing you need to open a stall is a walk-through place where there are always potential customers. This could be a market or a place next to it, the city center (if only small trade can be conducted there), a train station, metro station, an underground passage, etc. If the location was chosen poorly, the stall can be easily moved - it is mobile. Also, an excellent option for business development would be several stalls opened in different places– this will give you more customers and more profit. In this case, the product must be selected depending on the location - if the tent operates near large offices, it can sell office supplies or small snacks; in residential areas, bread, milk and other food products will be more appropriate.

And one more nuance - purchasing the tent itself. The answer to the question of how much it costs to open a stall directly depends on this: if you get a small tent, the costs will be minimal (50-150 thousand), but if you purchase a ready-made kiosk, which is assembled at the point of sale and then delivered using heavy-duty equipment, they will be higher (up to 300 thousand). The best option– choose a standard kiosk (up to 200 thousand), which you can assemble yourself or rent a ready-made one at the nearest market or at the station.

What expenses awaits the entrepreneur?

The main one among them is the cost of purchasing a stall and renting a plot for it - it will cost 7-10 thousand per month.

Also, here's what you need to open a stall:

cash register - 5 thousand rubles (a used one for 2-2.5 thousand is also quite suitable)
refrigerator for drinks – 5 thousand rubles minimum
refrigerator for perishable goods - about 10 thousand rubles
heater for the seller for the winter (500 rubles)
showcase, shelving and other retail furniture - you can spend 8-10 thousand.

If a businessman wants to open a stationary stall, he will also need to provide communications - water supply, heating, ventilation. This can cost 30-50 thousand rubles depending on the location.

It is also worth planning to spend at least 20 thousand rubles per month on the purchase of goods. About 3-5 thousand should always be set aside for the urgent additional purchase of finished products.

Is it profitable to open a stall?

The answer to this question depends on the approach of the businessman himself. If it offers discounts for regular customers, the goods will always be fresh and of high quality, and the attitude towards customers is friendly, then the profit will be high. One tent usually brings in from 50 thousand rubles monthly. Consequently, the answer to the question of how long it will take for full payback will depend on how much it costs to open a stall. If the entrepreneur has 20 rubles left net profit per month (he will spend 20 thousand on the purchase of a new batch of goods, and up to 10 thousand on renting space), then he will recoup the costs of equipment in the first 2-3 months of work. The stall itself pays for itself in a year (a regular tent will pay for itself in 5-6 months). And all these are just the most modest numbers. In fact, an entrepreneur has a lot of ways to save money, and if he uses them, the payback will come faster, and the opportunity to open a stall will become the most profitable for him.

In May 2007, he opened a retail food sales point and rented a stall in the courtyard of residential buildings. Before I arrived, the stall had been empty for about 4 months, so I had to bring customers back.

Among the competitors there was a large Supermarket about 500-700 meters from the outlet and at the same time not very well located for customer traffic, and a shopping center located right at the bus stop with wider areas and assortment, unlike my outlet.

Since it is generally understood that at a stall you can buy only the essentials (bread, milk, cereals, canned food, tea and other small things), this is exactly what I was counting on. However, customers go to large self-service stores 2-3 times a week, mainly for large purchases. And they go to the shopping center almost every day on their way home from work/school.

It took me less than a day to research competitive prices, since my selection was significantly smaller than the competition. The next day, having analyzed the prices of suppliers and my percentage of sales, I put up for sale a product that could compete, but only with the shopping center, and only in a few positions.

The buyer began to stop by more often and ask the price of the assortment. But, I still wanted to be at least on par with the bus stop complex. I found out that one milk supplier is coming to the Supermarket and to me, and on the same trip.

But the Supermarket takes a long time to unload; the volume is much larger than mine, and I ordered dairy products in small batches, but every day, so that there was always fresh products.

So in the Supermarket there was always a tipsy guy who unloaded it, and it took him about 30-40 minutes to do it, and then the driver drove towards me. I offered the driver 10 rubles for each unloaded form of dairy products that he himself would unload and bring to my stall before the Supermarket.

Surprisingly, he agreed immediately. So I won in the sale of dairy products and increased my volume by 2 forms per day (1 form will contain approximately 15-20 - 0.5 liter bags of dairy products).

A week later, the shopping center changed its supplier of dairy products to a cheaper one. All I had to do was increase sales of bread, and later related products. I carried the bread myself from the bakery; I found a driver there through the forwarding service who drives in my direction. The bakery itself refused to supply me with bread with a driver.

Having previously worked for IPeshnikov, I remember that for a certain bribe, the driver can bring by-products and unload them at the point. This bribe amounted to 1.2 rubles for each cassette of bread. In addition, he arrived much earlier than at the Supermarket or at the shopping center; there was another bakery there.

It was very pleasant to hear feedback from customers who bought still warm bread or rolls every morning. As a result, in a month I raised my sales revenue from 1 thousand rubles to 4. But 4 thousand is only revenue, and the net profit was negative and amounted to about -1.5 thousand rubles.

Since basically only young parents who walked with strollers and it was very important for them to buy only fresh dairy products came to my stall, children who constantly ran in the yard and came to me only for “snacks”, and working people who were tired on weekdays didn’t make me want to walk around the Supermarket with a shopping cart after a hard day at work. Therefore, this segment of the population came either to me or to TOK.

I decided to focus on young parents, children and older people. I agreed with the owner of a stall in my area, who in addition sold baby food, that if you order more products, the selling price will be lower. We ordered a test batch, he took the same quantity for himself, and for me the same products, but 2 pieces of all items, I got about 16-20 jars of all kinds of purees.

Surprisingly, everything was bought in 6-7 days. I made cotton candy for the children next to the stall, there was such a promotion, when buying products for the home (bread, milk, cereals, etc.), I gave cotton candy as a gift. As a result, the children themselves began to run to me for sweets. But their parents started shopping with me less often.

To attract parents, I again made a promotion, for purchases over 100 rubles, a coconut as a gift. The amount of 100 rubles is the average set of products, the one that I offered them.

The grandmothers went in the mornings to buy fresh bread and milk, and along the way they bought something else. As a result, in about 1.5 months, revenue rose to 7 thousand rubles. With this money I could afford to slightly increase the range and cover all expenses; the net profit was zero.

Summer came, the period of vacations and holidays, having increased the assortment, the revenue rose a little, then I decided to take ice cream for sale, the area allowed me to install a “supermini” refrigerator. I found one from an ice cream supplier who offered to work with him if I sold only his products.

A week later, my revenue increased by another 1.5 thousand rubles. I made a small rearrangement in the stall, removing one of the three shelves for bread, so there was room for a larger stall, and that’s what I did. I increased the assortment of ice cream and added several types of dumplings. Since dumplings were sold only in whole boxes, I mainly worked with private traders, they gave me reasonable prices and small batches.

By the end of summer, my income ranged from 8-12 thousand rubles. By the first of September I made the action again, with cotton candy, so that schoolchildren learn about me and can run to me for various “goodies.” In September, revenue no longer fell below 10 thousand rubles and my net income was approximately from 300 to 500 rubles a day, while doing almost nothing, 2-3 times a week I went for “goodies” and looked for suppliers with more cheap prices, all other work was done by the suppliers' managers and drivers.

An aspiring entrepreneur who does not have substantial capital, but is striving to create it, will certainly like the idea of opening a trading stall. The relatively simple management structure of a mini-format store allows you to develop it without leaving your main job. On the other hand, business building methods are honed at a small stall, which are subsequently successfully applied at larger facilities.

Pros and cons of a trading stall

The first advantage of the stall is its low cost compared to a store. rent. We will consider the rental option, since the latter allows a novice entrepreneur not to delve into the problems of coordinating with the authorities the issues of land acquisition, installation of a stall, its power supply, etc.

The following advantages of the stall are its walking distance, thorough knowledge of its client and individual approach to every visitor. Small area and mass make the stall mobile. Therefore, structures of this type are located, as a rule, in the most popular and favorable places for sale. This location allows you not to think about additional investments in advertising activities.

Among the disadvantages of the stall, we note the limited space, which does not allow for proper display of all available products. Therefore, the content of the display case should be carefully thought out, taking into account the popularity and needs of the goods offered.

Another minor drawback is the insufficient service. The visitor is not able to go inside the stall and examine the goods up close. The seller, being “on the other side of the wall,” cannot establish close, confidential contact with the buyer. This is especially true during the cold season and rainy days.

The number of retail stalls is growing steadily, leading to extremely high competition. However, by adjusting the work schedule to the optimal flow of customers, and the assortment to consumer needs, you can withstand the fight against competitors of various calibers, starting with the same mini-sales outlets and ending with large stores.

Strategy for opening a stall

There are several ways to start a stall business. Some people first look for a place, then decide on a product, others do the opposite. The first option looks more encouraging for the reason that good geography is a reliable foundation for future success. And the choice of goods for sale is a variable category. If one product fails, you can switch to another until the one that brings the greatest profit is “calculated.”

In parallel with choosing a strategy, do not forget to register with the tax office as an individual entrepreneur.

Having decided on the goods that are in demand, you have solved only half of the problem. Another important problem is finding suppliers. Everything needs to be worked out possible options(reliability of the supplier, minimum wholesale, delivery capabilities and terms, discount systems, likelihood of deferred payments, etc.) and try to stipulate all the nuances in a written contract. Be prepared that you will have to carry out the delivery yourself. The reason is simple - minimizing costs and theft. Replenishment of goods must be planned in such a way that there is no shortage or backlog of products. Oh, be sure to keep records, at least using a regular notebook.

If you hire salespeople (and you will eventually), do daily revenue collection and regular audits.

And two words about equipment. At the stall you will need at least good refrigerator, high-quality heater and cash register.

Product range

The most common products from stalls located in residential areas are cigarettes, beer, strong alcohol, juices, packaged goods such as chips, seeds, etc. Such an assortment is a prerequisite for the greatest stability, the least risk and ... a conscious refusal of large profits. True, many are satisfied with the monthly income of a stall of 300-1000 dollars. Someone opens 2-3 more clones and multiplies their earnings.

By the way, the sale of strong drinks will require a license from the relevant authorities and the status of a legal entity.

Other categories of the stall assortment often include dairy products, vegetables and fruits, fish in any form, as well as flowers. All these products are perishable, requiring refrigeration equipment, quick sales and appropriate permits.

Among non-perishable goods, newspapers and magazines are popular. Stalls with such products are regulars at metro stations, train stations, large stops, and markets.

Another product group is specialized goods. These can be souvenirs, cigars, poker sets, loose leaf tea, hookahs, etc. Due to their narrow profile and low demand, small kiosks with such goods huddle in the corridors of shopping centers, metro stations, and train stations.