Business plan for a cafe with oxygen cocktails. Where to sell cocktails and how to choose a premises? Calculations of cost, investment amount and possible profit

Oxygen cocktails are among the most delicious and healthy drinks that are popular in our country. This gives an entrepreneur, even a beginner, the opportunity to organize profitable business on the sale of these drinks. Let's study how the corresponding retail outlets can be arranged.

Business selling oxygen cocktails rightly considered to be the most profitable and promising. This is due, first of all, to the high degree of demand for these cocktails by different categories of consumers. Oxygen cocktails have wide range useful qualities:

aesthetic character - pleasant view, taste;
technological nature - ease of manufacture, lack of strict legal requirements to the production of these drinks;
healing nature - the ability to stimulate metabolic processes in the body, normalize blood pressure, digestion, and improve sleep.

Depending on the composition of a particular type of cocktail, it beneficial properties may be supplemented by others - determined by the properties of the relevant ingredients (for example, juices, berries).

Actually, What is an oxygen cocktail? This sweet drink, easily recognizable by its “cap” consisting of small bubbles of foam. It actually contains pure oxygen (not air, contrary to popular belief), the most important chemical element among those providing life on our planet.

Oxygen can enter the body not only through breathing, but also through its consumption in the “food” way - in the form of a gas dissolved in water or located inside those same foam bubbles on the surface of the cocktail. “Food” oxygen is very quickly absorbed into the blood and activates various processes that contribute to the health of the body.

Oxygen cocktail - by the way, being a Russian product (more precisely, a Soviet product - the first experiments of scientists on its use were carried out in the USSR in the 1960s) is recognized as a safe product. It is recommended for use in many health institutions. At the same time, an oxygen cocktail is also an everyday food product. It can be in demand by a variety of consumers, for example:

clients of fitness centers, entertainment centers;
visitors to cinemas and theaters;
visitors to parks and beaches.

Thus, the sale of oxygen cocktails as a business can be carried out in a variety of segments. Level of competition in in this direction business can be described as moderate. Selling oxygen cocktails is not new look business for Russia (which is partly understandable, based on the fact that they were invented in our country), and the corresponding segment of entrepreneurship is quite saturated. At the same time, along with this saturation, a steady demand for oxygen cocktails has been formed: therefore, even when starting a business from scratch, you will not have to pay extra attention to explaining to consumers all the beneficial properties of this drink. Everyone knows that it is healthy and tasty.

But the entrepreneur has the power to make it the most delicious, and also to promote his brand so that, taking advantage of the good demand for the product, he can win a place in the market from competitors.

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Let's explore how an entrepreneur can solve data difficult tasks, what investments he will have to invest in his business.

Opening a business selling oxygen cocktails involves:

Preparation of equipment and arrangement of the premises.
Purchase of raw materials and ingredients.
Business promotion and sales organization.

Let’s take a closer look at the specifics of implementing these stages of starting a business in the context of the entrepreneur’s income and expenses.

Equipment and premises

Preparing a cocktail involves the use of the following main types of equipment:

oxygen cocktailer - a device for mixing oxygen with a flavoring liquid (it costs about 10 thousand rubles);
sales counter, table, possibly chairs (they will cost about 20 thousand rubles).

Total one-time expenses are about 30 thousand rubles.

The sale of the cocktail will have to be carried out in some premises. Let’s agree that this is a retail space in an entertainment center: in an average-sized Russian city, its monthly rent will be about 10 thousand rubles. In Moscow, of course, it is incomparably more expensive - about 30 thousand rubles, or even more.

The cocktail in question usually contains: 4 key components:

water;
flavoring additive (syrup, jam, concentrate);
oxygen;
foaming agent

At the same time, many “oxyjs” (stylish sellers and manufacturers of oxygen cocktails - from oxygen - “oxygen” and “DJ”, the one at the disco) prefer not to use water and a flavoring additive separately in the production of the product, but to use a ready-made liquid with one flavor or another - for example, natural or juice sold in packages. Let us agree to use this approach.

Ordinary protein from chicken egg or, for example, gelatin. These ingredients are optimal in terms of quality and price.

In turn, pure oxygen cannot be replaced by anything - you will need to buy it in cylinders. The cost of a 200-gram cylinder of liquefied oxygen under pressure (corresponding to approximately 16 liters of gas) is about 1,000 rubles.

To make 1 medium serving of oxygen cocktail you will need:

50 milliliters of juice (cost price - 5 rubles, based on the average cost of 1 liter of tasty, good packaged juice of 100 rubles);
about 0.32 liters of gaseous oxygen (cost - 20 rubles).
An oxygen cocktail is usually served in a plastic cup with a spoon (cost: 3 rubles).

The total cost of 1 serving of oxygen cocktail will be about 28 rubles.

The average market selling price for 1 serving of drink in a shopping center is 50-60 rubles. Thus, the operating room profitability oxygen cocktail will obviously be close to 100%. But the actual profitability (especially in the first months) will obviously be lower - since it will be necessary to take into account the costs of equipment and arrangement of the premises.

In addition, it will matter how many servings of the cocktail the entrepreneur manages to sell. We have already studied the costs of equipment and premises, now we will look at how to promote a business and what kind of turnover can be expected from it.

Brand promotion

Where to startbusiness promotion? To do this you can use:

traditional, classic channels - advertising in print media, television, radio, using word of mouth (that is, involving friends and acquaintances);
innovative (although they are already becoming traditional - they are so widespread) channels: contextual advertising, SEO optimization, SMM.

The emphasis in promotion should be on the target audience who visits the entertainment center where the entrepreneur has rented a place to sell an oxygen cocktail. That is, if this is a shopping center primarily for young people, advertising should be given in the media of the appropriate focus, and in online promotion the emphasis should be on “youth” targeting in contextual advertising systems and other resources.

What expenses may characterize the advertising promotion of a retail outlet? If you look at the indicated promotion channels, 1 advertising impression to the target client on a good resource will vary in the range of 300-500 rubles per 1000 impressions (conversion - turning impressions into sales, can be about 2-3%).

Taking into account the popularity of the shopping center, it may be possible to get by with 1-2 advertising campaigns with 50 thousand impressions lasting about 1 week. Afterwards, the client pool will be more or less formed, then it will be supported or supplemented by regular visitors to the shopping center. On average, it can be about 50 customers per day.

How much can you earn?

So, we have all the data to calculate the profitability of a business selling oxygen cocktails.

Our daily revenue will be about 2,500 rubles (50 is the estimated number of customers, multiply the selling price of a cocktail serving by 50 rubles). If we try to be present at the workplace every day, then in a month we will earn about 75,000 rubles (2500 * 30).

Monthly costs:

for renting premises - 10 thousand rubles (let’s agree that we work in an average provincial city);
for ingredients: 33,600 (28 is the cost of 1 serving, multiply by 40, then by 30).

One-time costs:

for equipment (30,000 rubles);
for advertising (50,000 rubles).

Thus, in order to recoup the one-time investment, we will need to work in the red for about 2 months. After this, we reach a profitability of about 70% (75,000 rubles in revenue and 43,600 rubles monthly expenses) until the moment when it is necessary to change the equipment due to wear and tear. But the costs associated with this will no longer worry us much: the business will be promoted and, most likely, will again successfully recoup the investment in updated equipment.

To a large extent, the answer to the question - whether it is profitable or not to run a business selling oxygen cocktails will depend on the real effectiveness of the campaign to promote the outlet, the entrepreneur’s approaches to choosing commercial premises. But taking into account the average saturation of the segment, it is quite legitimate to consider this business as extremely cost-effective.

It is known that oxygen cocktails are one of the main sources of health and youth, so it is not at all strange that many people buy such unusual drinks. If you try, you can make good money on such cocktails. Initially, the low cost of basic equipment and the raw materials itself encourages many to open their own oxygen bars, but where should you start?

The first thing you must do is register as a state of emergency. After that, you choose a taxation system (for example, “simplified”), register the seller and receive permission from the fire inspection and SES.

How to choose the right place?

Have you already found suitable place for implementation? Its area should not be huge. The main requirement is a good location of the entire assortment, a bright sign in sight and a large number of potential buyers. As a rule, 20 m² is enough.

Probably the most popular area for implementation will be in an entertainment or shopping center, gym or city market. If you live in a city with several resort areas, place your minibars where tourists go most often (along the coast, on the way to the beach/museum/gallery, etc.).

Separately, we note that an oxygen bar does not require a large separate room at all. You can open a minibar with a bar counter and several high chairs:

Club/bar: this place is considered ideal for regular sales. Unusual cocktails attract quite a lot of attention from visitors. At the same time, it is here that prices can be increased up to three times, positioning the foam as a simple, lean and even dietary dish that fills the stomach and dulls the feeling of hunger;
recreation/attraction area: due to the large crowd of children and other vacationers, you are guaranteed very high level sales;
business center: A very unusual place, you say? Not at all! Here you can position the drink as a “dish” that invigorates the entire body during a hard day at work. But a good boost of energy is exactly what all office employees need;
gym: Everyone knows the fact that athletes especially need large amounts of oxygen to ensure increased muscle contraction. Believe me, this drink will sell out very quickly;
sanatorium-resort establishment: here the oxygen cocktail is suitable for everyone precisely because of its therapeutic and prophylactic characteristics;
Shopping center: Ask yourself, who often just walks to the shopping center? Of course, these are fashionistas and fashionistas. This drink is not just healthy, but also fashionable, because leading a healthy lifestyle and taking care of your health is very popular today.

Purchase of equipment

Next important step– purchasing the necessary equipment for your oxygen bar. So, the necessary equipment is a concentrator for producing pure oxygen from the air, as well as a mixer for mixing the components of your favorite cocktail into a beautiful air mass.

You will also need a riser and chairs. Although the need to purchase chairs will depend on the specialization of your point. If you are exclusively engaged in selling cocktails, then furniture is not needed at all.

One-time and monthly expenses

How much do you need to spend to open your oxygen bar? All expenses can be divided into one-time and monthly.

Disposable:

Concentrate and mixer – up to 50,000 rubles;
bar counter - up to 30,000 rubles;
cash register– up to 15,000 rubles;
chair for an employee – up to 2,000 rubles.

Then you buy fruit juice in different flavors: the more flavors, the higher the demand. We advise you to use only natural juices, although you will have to work hard to find them and establish a regular supply. As an alternative, you can use homemade or specialized juice.

But foam is also formed with the help of egg white or licorice root extract, although the taste can then be quite specific and even unpleasant. Add to this the purchase of a decoction from herbal infusions to increase the beneficial properties of the drink.

Monthly:

Rent trading place: if it is 2-5 m?, then on average you will pay up to 20,000 rubles;
syrups, foaming agents, juices: from one liter of juice you can prepare up to 60 servings, so the costs here are low;
cups and spoons: up to 1,200 – 1,500 rubles;
employee salary: depending on the region.

Staff

If you open your own oxygen bar, you need to hire two so-called oxyjays who will work in shifts. The task of the OJs is not only to sell goods, but also to carry out “educational work” to the masses. Employees talk about the benefits of cocktails.

The number of clients will remain small only in two cases:

If the OJs do not carry out educational work;
if the staff is impolite and unfriendly.

No matter how pompous it may sound, even when opening a very small and modest outlet, you must ensure that the staff is professional and has the best human qualities.

Your income

Immediately after opening, you must set the dumping price of the drink. For example, no more than 70 rubles per glass at a cost of 1.5. On average, you can sell up to 30 servings per day, although the number may depend on various factors. If you work 5 days a week, your revenue will be approximately 50,000 rubles.

Now subtract the seller’s salary and rent from the entire amount, and then the net profit will be approximately 27,000 rubles. Even when taking into account the amount for taxes, the income will be obvious, and in just two months your earnings will exceed your expenses several times.

Pitfalls

In this case, there are also many conditions and conventions, so you should not take this type of business as a simple adventure. If you are serious about opening an oxygen bar, correctly identify your target audience. As a rule, these are children, youth, and all those who care about their health.

Once you've identified your target audience, you need to worry about addressing other glaring issues.

Firstly, start developing a development strategy, both in the short term and in long term. As practice shows, if there is a plan, the entrepreneur immediately sees all the pros and cons of the work, the nuances that need to be worked on, the problems that need to be solved.
Secondly, business management must be optimal: cooking standards, perfect time days, suitable location.
Thirdly, develop a budget and engage in financial control not only of income, but also of expenses.
Fourth, organize correct accounting reports and establish relationships with tax authorities.
Fifthly, do not be afraid to use the services of a marketer, as some buyers are wary of new types of goods/products.
Sixth, make your product competitive, because many are engaged in this direction because of its profitability.

Now that you know how to open an oxygen bar and minibar, you can become a successful emergency operator, starting from one point and confidently moving on to the next.

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