How to open a children's development center from scratch. How much does it cost to open a development center for children? Is it possible to save on advertising?

You can often hear from young parents that it is becoming increasingly difficult to accommodate their baby: not all mothers are ready to quit work and sit with their child all day long - and even if so, the baby still needs communication.

That is why over the past couple of years, along with municipal kindergartens, many private kindergartens and children's development centers have also opened. They all offer approximately the same services, but differ significantly in the level of teaching, the program used and the methodology for teaching children. Children's centers, for example, set a higher bar and try to help parents make their children more educated, successful and comprehensively developed.

Another thing is how much it costs to open a children's center. Primary investments for opening start from 500 thousand rubles and average about 3 million. Thus, the payback period reaches 3-5 years. This seems like a long time, but you and I understand that a children's center is not so much a profitable business as an opportunity to engage in useful, good and socially significant work, and at the same time make decent money.

Before we begin

How to open a children's development center? In principle, approximately the same as private kindergarten ik, but with a couple of interesting “buts”. On the one hand, you will have to pay more attention to the teaching methods, staff and arrangement of the club. On the other hand, you can not keep children full time, but invite them at a certain time, close for the summer, or work with children of a certain age - for example, to start collecting groups only for children 2-3 years old. Also make sense additional services: individual lessons and thematic clubs in English/music/or better yet, all at once, which will help increase your customer base and get more profit.

By the way, thanks to this flexibility, the opening of a children's development or play center - great idea business for enterprising mothers. However, you need to understand that this area is quite specific and opening a development center is not so easy. If you have never worked with children before, then you definitely need to hire a person with extensive experience in administrative and pedagogical activities or turn to franchise offers.

By the way, about franchises. Their number has also recently increased rapidly, and each parent company, in addition to varying degrees of fame, differs in format children's center and training program. But by turning to franchise offers, you will receive a clear algorithm of actions, an excellent business plan and the right to work under famous brand some “Baby Club” or Sun School, which means a obviously good reputation and a competitive advantage over other children’s centers.

Main risks: large investments, difficulties with registration and selection of personnel, high social responsibility.

“Step-by-step instructions on how to open a children's development center”

Location

A children's development center can be opened closer to office and business life, so that it is more convenient for parents to take their children, and in residential areas that have not yet been captured by competitors. But in general, the following can be said about the room: size matters. For starters, you can get by with 100 sq. m, however, you and I know that the bigger the better - the future children's center should accommodate an activity room, a playroom, a dining room, a bedroom, a bathroom with a toilet, as well as a reception room and an office for staff. In an ideal world, the premises should be owned or have the option of renting with subsequent purchase.

To select a room, it is best to call a good specialist with you, because children deserve the best and firefighters and the sanitary and epidemiological service know this. In general, in the same ideal world, firefighters and representatives of the SES should become your best friends and consultants who will help in arranging bedrooms and dining rooms and will give advice on which fire alarm system is best to choose.

Equipment

First, imagine creating a cute apartment with playrooms. Bright walls, natural furniture, swings and slides, curtains and flower pots - so that everything is in better light, to develop a design project, it is better to contact a special company. Secondly, it’s time to remember that you are opening a children’s development center. An entire separate article can be devoted to the choice of educational methodology, so we will limit ourselves to the fact that it is better to order manuals and toys together with specialists - the same toys should not only be beautiful, but also safe, durable and with quality certificates.

Personnel

The staff is what will become the pride, light and hope of the children's development center you open. You can even say that the success of your business largely depends on the staff: firstly, we are still expected to provide effective training, and secondly, if the children themselves want to stay longer and tell mom and dad how wonderful everything is, and they will spread the news about this to their friends and relatives, who are also potential clients - this is wine.

Any personnel, no matter how much experience they have, at first needs close attention: probation compulsory for everyone. Minimum set:
1. a teacher with specialized education who would inspire trust and respect among parents,
2. A methodologist who must have experience working with children in a public kindergarten, be well versed in existing methods and assess the child’s abilities,
3. psychologist - better aged and with experience working with children and
4. a household worker - perhaps an older lady, but who would treat our kindergarten as her own household, would be economical and could work under an irregular schedule.

Documents and licenses

But it’s worth dwelling on this point in more detail. In any case, we will have to go through the standard procedure to legalize our activities, but this can be done in two ways: register the children's center as a non-state educational institution or as a home kindergarten.

In the first case, in order to open a children's center, you need to register with the justice authorities as a non-profit organization - this takes about a month. To do this, you need to register the institution for tax purposes and obtain a license for educational activities from the Department of Education. Accordingly, for a license you will need a copy of the charter, a rental agreement for premises or a certificate of ownership, the conclusions of firefighters and the SES with whom you should have already become friends, as well as a certificate of the availability of the material and technical base for the implementation educational activities, educational program, information about teachers, staffing table, information about the number of pupils, etc.

If you don’t use the word “educational” or “training” in the title, but say that you are opening, for example, a play center, a child care center or a child development center, you can try to imagine yourself as a kindergarten at home. To do this, it is enough to get by with an ordinary individual entrepreneur, and assign the staff to positions with nanny responsibilities. For such a children's center you no longer need a license and an accounting department - you choose a simplified version and outsource everything. And the requirements are milder: for example, a fine from the SES will cost 3 thousand rubles for an individual entrepreneur, and on average 30 thousand for a non-profit educational institution. Another thing is that such children's centers finely balance on the brink of legality: an apartment is in full compliance with fire safety you won’t bring it, and even if you bring it, she may violate Art. 17. Housing Code. Therefore, the best option would be to use a cottage, which is quite enough to occupy 40-50 people.

Marketing

Your main and very first clients are parents with children from neighboring houses. Therefore, the first target of your marketing campaign is the surrounding yards. And here, as they say, all means are good: announcements at entrances, flyers, invitations to the opening with free ice cream, competitions for kids and parents with gifts... in general, go for it.

Are you opening a children's development center in big city or in the center of a large one, the second stage is to make yourself known as much as possible more busy and solvent moms and dads. To do this, you can connect both outdoor advertising and radio advertising. Separately, it is also worth mentioning about the website - it should be colorful, with good optimization and clear prices. It’s very good if through the website you can sign up for trial classes, additional clubs, or, for example, watch children live.

Resume

Opening a children's development center is an interesting and promising business idea, which is especially relevant in major cities and will certainly interest not only enterprising mothers. However, children still deserve the best, which means this business will require a lot of investment, a lot of effort and the help of specialists at all stages, from choosing a technique to buying toys. The staff in your business will still play big role than beautiful desks and flowers on the windowsills, so you will have to look for it for a long time, but you will pay well. In general, this area is quite sensitive and also has social responsibility, so if you have never worked with children before, you definitely need to hire a person with extensive experience in administrative and pedagogical activities, turn to franchise offers... well, or just give up and open a children's store.

Just a few years ago, not all parents could afford to send their children to a commercial children's center. This service was not cheap. But today, with the opening of many similar establishments, this is becoming accessible to many. Yes, there are many children's centers, but it doesn't matter if you use this institution as a business. good choice. The birth rate in our country is growing; every family has at least two children. But it is still difficult to place your child in the center, because there are still not enough places.

Child Development Center

Development center and kindergarten. Is there a difference?

This question worries many young parents: what is the difference between a center and a kindergarten. On the one hand, the services provided are almost the same. On the other hand, there is a difference, and a big one. In children's centers, they select employees very carefully. Much attention is paid to experience, level of knowledge, professional qualities. Unique methods are used to teach children so that children can better adapt to children's society, and attention is paid to the development of each child. This is a huge help to parents in raising their children. The entire educational process is aimed at the comprehensive development of children, their success and education. And it is important that children here get to communicate with their peers.

Business plan

Children's development centers offer their services in various areas. And to the question: where to start, we answer. You need to decide on the direction of your center, establish a list of services offered and their level. If you have decided that you want to work in this area, make a detailed business plan children's development center. Usually children from one to seven years old are invited. Indicate the following sections in the plan:

survey. Here you describe the specifics of your center;
description of the institution itself;
a list of services offered and their detailed description;
market analysis;
production plan.

If you are new to this business, experts advise choosing the main areas of study. You can expand the range of your services later. This includes services such as preparing children for school and developmental activities, fine arts And foreign languages, music and dancing, conversations with a psychologist and lessons with a speech therapist.

Children's drawing lessons

How to open a center

The decision to engage own business There is. Detailed plan composed. Next, we will look at what documents are needed to open a children's development center. And you need to start with registration. The procedure you need to undergo will not take you much time, it is standard. When opening an educational center, you will need to obtain a license. But you are opening a children's development center, and you do not need a license. A simplified taxation system will allow you to use minimal accounting. And for this you don’t need a permanent accountant.

Therefore, register as individual entrepreneur. You will also need to determine which OKVED codes will suit you best. Child care and supervision – code 85.32. Organization of a club-type institution – code 92.51. Personal services – code 93.05.

Collection of necessary documents

Open a bank account and register with the tax authority at the location of your center. You may also need garbage removal, disinfection services, and others. Therefore, you enter into contracts with these enterprises.

Selecting a room

Choice matters a lot optimal premises. At the beginning of your activity you can choose small room, the area of which is at least 50 square meters. The main criterion should be the convenience of the chosen area. It would be in the city center optimal solution, but the rent there will be high. Large neighborhoods with high traffic volumes are ideal.

Read also: How to open a cleaning company from scratch: business plan

When choosing a room, take into account the requirements of the fire inspectorate. And they require that the center be located in a separate compartment, there should be one or two exits, and fire alarm. What kind of offices are desirable? Reception area where you can talk to parents. Separate room for employees. Children's rooms, separate for games and activities. Bedroom and separate bathroom. Make sure that parents do not wait for their children outside. A separate room should be allocated for them.

Furniture and necessary equipment

Separately, we need to talk about furniture for children. There are few high-quality children's tables and chairs in stores, and their prices are very high. A good option There will be an order for children's furniture. You will benefit in both price and quality. In terms of equipment, you will need office equipment. For classes, you must periodically print out the material. Show children cartoons and all kinds of educational and entertainment programs. You will also need carpets and decor for decoration.

Never skimp on the following. These are toys and materials for all activities. This includes educational toys and special textbooks. Materials for drawing, modeling and other activities.

Class materials must be good quality

Stores offer Chinese goods. Its price is low, but it will not last long. Toys from Russian and European manufacturers, made of high quality and, importantly, made of wood, are best suited. Buy the required minimum of consumables first. They can simply be updated over time.

Advice. If the manuals are made of cardboard, it is best to laminate them. This way, they will last longer and kids won’t tear them.

Try to ensure that there is nothing in children's rooms that could injure your little ones. Of course, the lighting must be good, and the ventilation system must be thought out.
To make your center look cozy and unusual, decorate the walls with paintings and crafts from your students. This will also be good advertising for new clients.

Decorating walls with children's crafts

Recruitment

Before you open a children's development center from scratch, you will need to find worthy teachers. Your success depends greatly on the teachers you choose. It is not difficult to find technical staff and administrators. You can manage the household yourself. The selection of professional teachers can be a serious challenge.

Having a diploma does not always guarantee love for children. Sometimes recent graduates can do much more for children than teachers with great experience. Conduct interviews with potential employees in person. Evaluate more the human factor: their communication style and passion for their work, initiative and love for children.

Your teachers should love both their work and their children.

Some mothers offer their services as a teacher. Even if they do not have special education, they study the development of new techniques and attend various seminars. But most importantly, they understand perfectly well what might be interesting to their children. But, of course, most of your teachers should have diplomas.

Advice. Take the time to attend each teacher's classes. The center's image greatly depends on the quality of their activities. If you are not interested in the lesson, then the children do not need these activities.

How to find clients

The next thing you need to open a children's development center is advertising. Especially at the beginning of your activity. Who is your center's target audience? These are mothers who have children preschool age, because they are the ones who choose a place for children to develop and study. The time will come when your students will bring their friends, and your mothers will advertise you to their friends. In the meantime, you must tell everyone about yourself.

Every year there are more and more children, as the state stimulates the birth rate. And every mother wants happiness for her child. She wants her baby to develop, improve his abilities and gain new skills. It is for this reason that parents send their children to children's development centers. Such institutions are becoming increasingly popular every year, as they are an excellent alternative to classic kindergartens. More and more entrepreneurs are thinking about how to open a children's development center from scratch.

Specifics of the children's development center

Before opening a children's development center, a businessman must decide on the format of the future educational institution. To make a profit, an entrepreneur must think through a teaching concept. Its proper development will attract wealthy clients who are willing to pay good money for the future of their children.

When creating a children's development center, it is necessary to take into account:

the age of children at whom the work of the development center will be focused;
principle of group formation;
the main direction of children's development;
programs and methods on the basis of which the institution will operate;
period of stay of children in the center;
presence/absence of individual lessons;
possibilities of psychocorrectional work with children.

The entrepreneur must then conduct a lead analysis. The further development of the center will depend on the identification of needs. The wider the range of services, the more potential visitors.

The list of functions of a children's development center may include:

preparation for school;
art classes;
English language teaching;
developmental activities;
dance lessons;
music lessons;
aerobics;
psychological consultations;
speech therapy lessons.

Choosing a form of ownership and OKVED codes

Having decided to open a children's center, an entrepreneur must choose a form of ownership. For the type of business, you can open an individual entrepreneur or LLC. But we should not forget that the cent is subject to the Law “On Education”. Business cannot operate without a license. Having registered an individual entrepreneur without a license, an entrepreneur will not be able to hire teachers for the center. To carry out work, they must also have the status of individual entrepreneur. For this reason, obtaining a license is mandatory.

Opening an individual entrepreneur is easier. But in the documents, the full name of the entrepreneur with the prefix IP will appear as the official name of the center. But this does not prevent a businessman from assigning any name to the establishment in advertising materials.

Having chosen the form of ownership, the entrepreneur must decide on OKVED codes. The following codes are suitable for the company:

85.32 - childcare;
92.51 – club activities;
93.05 – personal services.

Portfolio of documents

First of all, an entrepreneur must obtain a license, but only if he himself does not have a pedagogical education. Here you will need to provide the following documents:

a rental agreement for premises or documents confirming its ownership;
SES permission;
fire department permit;
registration certificate;
educational program;
list of teaching materials and teaching aids;
information about the teaching staff;
LLC charter.

A package of documents must be submitted for consideration to the education committee, which is responsible for issuing such licenses.

It is more advisable to obtain a license when the establishment has already begun to generate a stable income. Before starting licensing, it is advisable to register an LLC. Until this moment, the entrepreneur can operate as an individual entrepreneur and open a children's entertainment center. It does not require teachers with special education, but will generate less income.

Choosing a location

The premises must meet certain standards

The requirements for the premises are:

detached non-residential premises;
availability of all necessary communications;
a fire alarm must be installed;
the room must have high-quality wires, good lighting and ventilation.

If repairs are needed in the premises, they must be carried out in accordance with the standards approved by SanPiN.

The list of requirements includes:

There should be a locker room in the room and a space allocated for a games room. The latter can also be used for classes.
A children's development center must have a bathroom.
The walls must be painted or covered with moisture-resistant wallpaper.
Ceilings should be whitewashed or covered with water-based paint.
Floors must be free of defects, smooth and non-slip. In many children's centers, the floors are covered with special coverings.
Sockets and switches should be located at a level that a child cannot reach.

After renovation, the premises must receive approval from Rospotrebnadzor. There should be nothing unnecessary in the room. All objects that could cause injury to the child should be removed.

If you plan to open a children's development center in a city with a small population, then it should be located in a building located on the central streets. The establishment can be located in shopping center. To start work, a room with an area of 50 square meters is suitable.

If an establishment opens in a big city, the entrepreneur must take into account the presence of nearby competitors and the proximity of potential customers. Preference should be given to choosing premises in the city center or locating the center in residential areas. Do not forget that grandmothers and mothers prefer to take their children to establishments that are within walking distance.

You should not place an elite children's center in an ordinary "working" area. It will not be possible to find paying clients here.

Required equipment

Equipment is purchased depending on the list of services that the establishment plans to provide. To operate the center you will need:

playroom furniture;
consumables;
toys;
office equipment.

All equipment, gaming and educational materials must be certified. The certificate must confirm their quality and safety for visitors to the center.

To save money, consumables should be purchased in bulk.

Children's learning center staff

The staff of the children's center must have the necessary qualifications

Personnel selection is carried out depending on the services provided. For the normal functioning of the center, the establishment’s staff must include:

administrator;
cleaning lady;
two teachers;
teachers English language;
art teacher;
dance teacher;
aerobics teacher;
speech therapist;
psychologist.

Teachers and educators must have appropriate education.

When hiring employees, an entrepreneur should not be afraid to ask questions. Not every person with teacher education can find contact with children.

If an institution is positioned as a development center, then it must produce results. Parents are often interested in the success of their children, so the owner of a children's development center must develop a system for assessing the success of students.

Advertising

Potential clients need to be interested. Even before the opening of the center, an active advertising campaign should begin. To attract visitors you should:

During the renovation of the premises, it is worth making an announcement about the imminent opening of the center.
The opening of an establishment should be bright and memorable. You can arrange a party for children. The entrance should be decorated with bright balls.
You can invite potential clients through women's forums. There will definitely be people who want to visit the establishment.
You can leave business cards at nearby offices and shopping centers.
It is necessary to post advertising leaflets not far from children's playgrounds.
Placing a bright sign at the entrance will attract potential customers.
An entrepreneur must create an organization website and a group in social networks. On the pages you can talk about the events of the center, new pedagogical programs. The reviews section will allow customers to share their impressions. The center must provide services high quality so that people start leaving positive feedback.

Costs and return on business

The business plan must include calculation of capital investments

To open a children's development center, an entrepreneur will need at least 600 thousand rubles.

Expenses for opening a children's development center (average):

Table. Capital investments

The average payback period for a children's development center is 24...30 months. The average monthly profit is about 200 thousand rubles. Net profit is at the level of 60 thousand rubles per month.

To generate additional income, experts advise organizing various children's events at the center. An entrepreneur can organize the sale of educational toys, books, art supplies and accessories.

In the evening hours, one of the offices can be rented to a private psychologist.

Master classes with a teacher can be held not only for children, but also for parents of students. This helps to increase the rate of return on investment for the children's development center.

Parents are always worried about the harmonious development of children at any age. Therefore, the business idea of creating a development center is very relevant for any city. Many parents are happy to take their fidgets to various specialized institutions that contribute to the intellectual and emotional development of children.

With the right approach, a children's development center will be a good way to invest funds. Despite the lengthy process of registering a business, lengthy preparation for opening, and high competition, this project is highly profitable and can bring very serious income.

Relevance of the business idea

Today, children's development centers are a fashionable line of business. Young parents are ready to spend money on the development of their fidgets, so with a properly developed marketing strategy, qualified staff and well-equipped premises, you can count on excellent profits.

This business idea is of particular relevance in big cities, where getting children into kindergarten is a serious problem. According to government statistics, today about 1.5 million Russian children do not have enough space in kindergartens.

A business plan for a children's development center will help you organize it correctly entrepreneurial activity, calculate costs and find strengths that will set it apart from competitors.

In order to formulate the financial part of the project, it is necessary to decide on the business format. How many staff, specialists and areas can your center offer? Based on these parameters, the premises should be selected.

Mini format.

This is the simplest version of the project, which provides classes for young students in certain areas.

Parents choose such centers in order to pay attention to education in a certain direction. For example, this could be classes with a speech therapist, a psychologist, classes before entering school.

minimal investment;
no need to do corporate renovations, purchase expensive furniture and equipment;
quick return on investment.

small profit;
It is difficult to find a room that would be rented at certain hours (evenings or weekends).

Children's studio.

A children's studio is the most common option for parents, as it allows children to develop in various directions.

there is no need to make expensive repairs;
minimal costs for equipment and furniture (often the landlord provides all this for rent).

small income;
a narrow range of directions.

Premium level.

This center allows you to leave your child there for more than just a lesson. The center can work in various directions: gaming, educational, sports. At the same time, it is advisable to organize meals at such a studio so that parents can safely leave their children for 5-6 hours.

The only drawback of this format is the high costs of repairs, renting premises, purchasing furniture and equipment.

In addition, to organize the activities of such a studio, you will have to spend a lot of time recruiting personnel, because you will need very good specialists: educators, teachers, psychologists, speech therapists, dance and art teachers.

In order to recoup the business, it is necessary to set a considerable price, and this, in turn, will cause new difficulties in finding a client.

A properly drawn up business plan will allow you to successfully implement the project. The plan will help calculate efforts and organize activities to achieve success.

The business plan covers the following questions:

analysis and market capacity;
composition of main competitors;
approval of the range of services;
planned number of small pupils;
profitability and payback period;
procurement of resources.

The difference between a children's development center and a kindergarten

In order to correctly determine general direction and the concept of business, it is necessary to clearly distinguish between two concepts such as a kindergarten and a development center. Today the market for these services is quite saturated and private clubs child development interact on a par with state gardens.

The main difference between a regular kindergarten and a development center is the approach of the staff to raising children. If the key role of municipal kindergarten teachers is to look after children, then the specialist has a huge responsibility for the development of the child.

Here, young students are not just taught, but developed in a certain direction. Each center can have its own specialization:

drawing;
dancing;
singing;
mathematics;
development of the abstract, logical thinking.

Besides this, strong point The project could be a swimming pool, puppet theater, computer or sports class.

A business plan for a children's development center is step by step guide, which will allow you to implement the idea in the near future and correctly calculate expenses and income from business activities.

By drawing up such a document, a businessman has the opportunity to look at the strengths and weaknesses project, develop the center to the smallest details, think over the general concept, corporate identity, basic requirements for personnel and search for premises. This will allow you to choose the right marketing strategy, identify your main competitors and correctly draw up your pricing policy.

It is with analysis of the market environment and planning that any business activity should begin.

Considering high level competition in this niche, it is very important to choose the right direction that will distinguish your project from other players.

You can go according to the usual scheme and take as a basis the developed popular program, according to which thousands of schools operate in Russia and abroad. We are talking about the method of Maria Montessori. But experts recommend not copying other people's ideas, but focusing on identifying your own individual traits and making them your signature style.

If your teachers offer interesting ideas on the implementation of an individual program - there is no need to stop them.

Video. Montessori training center

Market analysis

Before starting, you need to analyze the market and identify the target audience. The more accurately potential clients are identified, competitors are analyzed and a development strategy for the establishment is developed, the more faster business will start generating income.

It is best to analyze your competitors yourself. To do this, simply visit such centers and identify the pros and cons of each. Pay attention to the interior style, list of services, work schedule, number of staff, location of the center.

When determining the business format, it is necessary to answer key questions:

the number of children who will attend the center;
age of children;
professional level of teachers;
number of groups;
the main activity of the center;
work schedule and class schedule.

One of the key external risk factors for any businessman is competition. The possibility of promoting in the market, attracting clients, etc. depends on its level. Many beginners admit serious mistake, ignoring this external factor, which is a serious mistake. This does not allow you to correctly correlate the potential of a business and assess its weaknesses.

Of course, you will not be the pioneer of a children's club, but an analysis of the main players will allow you to correctly determine the location of the center, draw up a work schedule and group schedule. It will be difficult to compete with a children's education center that is open on weekends and evenings at a time when you only offer daytime on weekdays.

SWOT analysis

At the stage of market analysis, it is important to perform a SWOT analysis of a children's development center, which takes into account external and internal factors influencing the success of the company.

Strengths

possibility of an individual approach;
wide range of services;
favorable location;
relevant and original ideas;
excellent level of service;
minimal investment.

Weaknesses

lack of experience in the market;
strong competition;
absence regular customers.

Possibilities

attracting investors and expanding the range of services;
attracting highly specialized specialists.

price fluctuations or dumping by competitors;
emergence of new directions among competitors;
low demand during holidays and holidays.

In addition to this plan, draw up a table that will allow you to analyze and identify risks and opportunities for the project.

Study competitiveness factors using the following criteria:

individual approach to clients;
range of services;
pricing policy;
reputation;
location of the children's development center;
the level of qualifications of teachers and their profile among competitors;
number of premises;
class schedule.

Correct definition target audience is one of the most important and difficult stages in the planning process. The choice of premises, the selection of a business format and the setting of prices depend on this.

When opening a children's development center, it is important to understand who your services will be designed for: economy category or premium. The number of specialists, the level of repairs, the choice of premises and service depend on the correct definition of the target audience.

Analysis competitive environment will help determine in what price segment There is a shortage and it would be advisable to occupy this niche.

Conventionally, clients can be divided into three groups:

Wealthy families. For such clients, it is important that they sent their child only to the best center, to the most qualified teachers, so they are willing to pay a lot of money. By choosing this group of people as the main target audience, you can count on a good income. Just keep in mind that the investment amount must be appropriate.
Average income. This target audience will ensure income stability. As a rule, such clients clearly know what they want and are willing to pay for highly qualified staff and quality service.
Parents with limited budget. This audience will not allow you to make good money, but the investment here can be very minimal.

Organizational plan

To open a center, it will not be enough for you to register an individual business, since this type of activity does not have the right to provide training services. Therefore, you will have to spend time registering an LLC.

It is important to choose the right codes so that there are no problems with the tax service in the future.

You can select codes from the following items:

code 85.32 - it should be registered as the main one;
code 92.51;
code 93.05 – allows for the provision of “other personal services”.

As for the taxation system, you should immediately choose the simplified one (STS). After this, you need to open a bank account.

You should also enter into agreements for:

waste disposal;
disposal of lamps and disinfectant.

If the Center’s range of services includes activities with preschool children, special permission must also be obtained for this.

To obtain such a License, you must have the following documents:

LLC registration certificate;
a document confirming tax registration;
The charter under which the center operates;
premises rental agreement;
employee medical records;
permission from the fire service and sanitary and epidemiological station;
provide a list of literature for the development of children of various school ages.

The issue of paperwork also includes issues with personnel. Do not forget that everyone must have a medical record. Teachers and educators must have appropriate certificates and diplomas. You will also have to spend a lot of time visiting the sanitary service and fire inspectorate to obtain permits.

Experts recommend immediately opening a children's studio with a minimum set of documents, and then, in the process of activity, adding new directions and opening the corresponding codes. To save time and effort on completing all these documents, you can contact professional help to lawyers.

Search for premises

The premises are the most important point in this project, on which attendance and income depend.

For a small development center that will offer services for the development of speech, memory, logic, thinking, etc., a premises with 5-6 separate rooms will be sufficient.

These will be playrooms where specialists will be able to conduct classes with children.

In addition, it is necessary to organize a common reception area where parents can wait for young students.

It is advisable to immediately rent the premises with the possibility of subsequent purchase. The total area of the center should be at least 160-170 square meters.

The optimal solution is to rent state municipal premises, which were previously intended for educational purposes. Perhaps in this case, most of the costs will be repairs, but the rent itself, as a rule, for such real estate is small.

You should also pay attention to real estate in a residential area. Many beginning businessmen make the common mistake of renting only in the center. However, the inflated price and difficulty of bringing a child to the city center for each lesson can be a serious reason for the slow influx of clients.

It is much easier for parents to send their child to a center located in their neighborhood than to travel an hour or two through traffic jams to get there.

Should be purchased as additional equipment:

sports and gaming equipment;
safe toys;
sets for creativity (construction set, sand, children's chairs, dishes).

Depending on the format of the children's center, you can choose premises in the city center or in a residential area. One of the main requirements will be greater traffic flow and transport accessibility.

Pay attention to whether there is parking nearby and how convenient the access is for cars. It should be convenient for parents to bring their children. The presence of developed infrastructure in this area will have a beneficial effect on business. Many shops, salons, and children's boutiques attract a large number of children.

Also, when selecting premises, you need to pay attention to the following factors:

rental price;
long-term lease;
the possibility of rental holidays - in the summer, as a rule, training centers cease their activities;
are they included utility bills for rent;
permission for repairs and redevelopment of premises;
permission to place external advertising.

When choosing a room, consider the following points:

The ceiling height must be at least 3 meters.
No matter how many services you provide, in addition to the main room there must be a separate room in which children will change clothes and parents will wait for their fidgets;
Ceilings, floors and walls must be free of cracks. Of course you will have to do cosmetic repairs. But it is not advisable to rent a room and immediately spend a lot of money on major repairs.
The room must have good ventilation and under no circumstances be a basement. It is also desirable for a large center to have an emergency entrance. Perhaps the fire inspectorate will pay attention to this factor and, in its absence, will not issue a permit.
Electrical appliances in rooms of this type should be located at a height of 1.7 meters. If the arrangement of the devices does not comply with the norm, then you will have to spend time and effort moving the sockets during repairs.

Repair and style of the room

To open a children's child development studio, it is not enough to simply purchase stationery and books.

For furniture you need to purchase:

tables and chairs;
lockers for clothes;
furniture for the administrator.

Furniture must be safe for children, reliable and durable. It would be optimal to order custom-made furniture. This will allow it to fit ergonomically into the space and create an overall concept.

From toys and other things:

constructor;
educational toys;
training materials;
albums for drawing, coloring books, paints;
educational supplies;
handouts and textbooks.

In addition, for the center to operate, it is necessary to purchase office equipment.

Personnel search

The staff of the children's development center is key factor success, so be very careful in selecting specialists.

Of course, the location of the center, its style, and the level of advertising will play a very important role, but over time, clients will rely on the qualifications of specialists.

In organizing such a business, corporate identity plays a very important role, which is expressed in small details. In order to give the center a general style direction, it would be wise to order a work uniform for all staff, which will be in the same color scheme with interior.

In addition to professional skills, pay attention to the teacher’s approach to the child and his manner of communication. Answer yourself the question: would you give your child to be raised by this teacher or not? It is desirable that teachers can work with groups of different ages, even with the smallest ones. This will allow you to choose a universal composition that can replace each other during vacations, holidays, and sick days.

When hiring staff, take advantage of the services recruitment agencies or experienced psychologists. Since simply having a document confirming the specialist’s level of education will not be enough. You are selecting educators and teachers, so you need to be confident in their communication skills, ability to get along with children, resolve conflicts, etc.

What are the responsibilities of the staff? Of course, this list is largely regulated by the format of the institution. If the center is designed for long-term stay of children, then:

feeding children;
training and development;
child safety control,
conducting general education classes,
holding holidays.

Regardless of the size and format of the business, the following core staff will be needed:

administrator;
educators;
cleaning woman;
teachers;
psychologists;
security guard.

As the flow of clients expands, it will be necessary to expand the core staff of teachers.

It is also necessary to consider the issue related to the provision of medical services. Given the increased risk, it is necessary to maintain one nurse on staff, or have a visiting nurse from a private medical center. The specialist’s responsibilities will include examining children, providing first aid and providing preventive procedures.

It is also important to think about the nutrition of children. If the studio is designed to provide services that are not only temporary, then you will have to take care of how and what to feed the babies.

The cook's responsibilities will include preparing and serving food (four meals a day for groups whose work exceeds 8 hours).

If the studio format provides for a lesson for 3-4 hours, then you can simply organize a separate room with tables and chairs where children can have a snack. This can be either your own breakfast or ready-made food (buns, juices, cookies, etc.).

Financial plan

Considering the main work process for 9 months, the payback period for this project will be quite long. As practice shows, investments pay off within 3-5 years.

Below we provide an approximate cost diagram for the implementation of a project designed for the work of 6 groups (30 children).

The main expenses for launching a children's development center include:

rent of premises for a year – 500 thousand rubles;
repairs and redevelopment – 250 thousand rubles;
purchase of furniture – 100 thousand rubles;
advertising sign – 30 thousand rubles.

TOTAL: 880 thousand rubles.

Current expenses:

staff salaries – 90 thousand rubles;
utilities – 20 thousand rubles;
other expenses – 10 thousand rubles.

TOTAL: 120 thousand rubles

The amount of costs largely depends on the form of doing business and the region of location.

10 thousand * 30 = 300 thousand rubles.

To increase income, you can introduce individual lessons with specialists, additional directions in drawing, teaching music, choreography, modeling, etc.

A rather promising direction today is temporary groups, where each lesson can consist of different children. As a rule, such classes are aimed at developing logical thinking and educational games. It is advisable, in order to attract clients, to organize interesting master classes to which to invite various specialists.

The following activities may also be additional sources of income:

organization of holidays – 20 thousand rubles;
cooperation with photo studios and children's stores (affiliate program);
sale of educational materials and toys – 10 thousand rubles.

This will increase the flow of customers, become powerful marketing promotions and allow you to track the demand for current services.

Marketing plan

One of the main disadvantages of this business is seasonality. Like all educational institutions, there will be holidays here during the summer months. Therefore, when developing a marketing strategy, you cannot ignore this fact.

To attract customers, standard methods are suitable:

creation and promotion of your own website;
promotion of the center through social networks;
partnership programs (kindergartens and schools, photo studios, children's stores);
advertising on radio and TV;
outdoor advertising.

A powerful marketing strategy will quickly gain trust and increase recognition of the children's development center.

You should not rely on the effect of “word of mouth” in the first year of work. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult aspect is maintaining interest rather than attracting it.

Conclusion

For implementation successful business in the provision of pedagogical services, it is important to take into account every little detail and offer the client a truly modern and convenient product.

Pay great attention to the features and focus of the center, personnel qualifications, and the purchase of training material.

Otherwise, the center will not be able to achieve even a profitability of 5-10%.

Don't forget about the location of the center. The best option- first floors in large residential areas.

More and more entrepreneurs are striving. Not surprising, because thanks state support, the birth rate in Russia has increased slightly over the current years.

Parents do everything possible to ensure that their child is well-rounded, so they send him to various developmental institutions. A children's development center is an excellent replacement for a regular kindergarten.

Is it profitable to open a children's development center?

The current study of this issue shows that residents of large settlements have more than once used or visited child development centers. The age of the children attending classes is from 8 months to 8 years.

Not so long ago, it was quite expensive to use services of this kind. Now they have become more affordable. All this makes the business idea of a development center profitable and relevant.

However, it is worth keeping in mind that there are no similar centers on the market educational services quite a lot, but finding a good one that combines quality and cost is quite problematic. There are more and more children in the country, so investing in opening a development club for children is an excellent profitable option for business.

How much does it cost to open a children's development center from scratch?

When forming a business plan for a children's center, it is necessary to take into account the presence of systematic and one-time expenses. For example, in order to quickly prepare documents, entrepreneurs often resort to the help of special companies. Their services cost approximately 30,000 rubles. You will also spend more than 300,000 rubles on the purchase of equipment. But these are not fixed costs.

Systematically, it will be necessary to spend money on food for children (2,500 rubles every day), rented premises (65,000 rubles per month), wages employees (about 100,000 rubles) and security (10,000 rubles).

Additional expenses include the purchase of stationery, dishes and other necessary household items. Money is also needed for promotion.

The payback period for such an institution takes 24 months. In an ideal situation - 1 year.

To organize a children's development club you will need:

Furniture. It is much more profitable to make it to order. It will be more economical this way. Ready-made furniture It is almost impossible to find good quality and inexpensive food for children in stores.
Toys and consumables. On the contrary, it is not worth saving on this. By choosing more expensive toys, you can be sure that they will last longer.
Methodological materials, textbooks. Depending on the type of classes that will be conducted, it is necessary to purchase the appropriate number of notebooks and textbooks.
Technical equipment: photocopier, TV for broadcasting educational programs and programs (cartoons), printer.

Advice! The work of previous students can be hung on the wall. This will serve as a good motivation for parents planning to bring their children to the center.

Business plan

To open any type of activity, you must first think about a business plan. It takes into account all organizational aspects and business costs.

Let's consider a business plan for opening a children's development center from scratch:

The main idea or concept of a future educational institution.
Business registration.
Obtaining a license to operate.
Search and design of premises for classes.
Personnel search.
Selection of clients.

Step by step instructions

Step 1. Determine the direction of the future center. This is an educational institution, not a kindergarten, where fathers or mothers can bring a child for 1 hour. Adults should have a clear idea of why a child needs these activities, to whom they entrust their child, and what they give money for.

On at this stage it is worth determining:

duration of classes;
areas of study, for example, creative or physical, intellectual or comprehensive. Maybe these will be lessons with an emphasis on foreign languages;
age of children;
criteria for forming a group of children;
educational methods and programs;
additional services: psychological or correctional lessons, individual lessons.

It should be borne in mind that further actions will depend on which concept you choose. If the center is economy class, then you can use basic services, a small room and a small number of staff. “Premium class” centers are designed for well-off children, so the premises must be expensive, and the teachers must be the best.

The pedagogical stage ends with the choice of class schedule, work schedule, type and number of lessons, as well as the composition of professional teachers.

Step 2. You need to register an individual entrepreneur. Individual teaching activities allow you to engage in tutoring, children's leisure and preparatory services without a license.

Individual entrepreneurs do not provide the opportunity to hire teachers to teach children. Without a license, an entrepreneur who has opened a development club can only hire technical staff and administrators.

Advice! There is another option - to hire teachers who are also individual entrepreneurs.

If this is your first time deciding to open your own club for children and you don’t particularly understand the education system, the first option will be cheaper and easier for you. In the documents, your organization will be called as individual entrepreneur full name. In life, you can come up with any name for your company.

Your actions at stage 2:

submit documents to tax office for registration of individual entrepreneurs;
write a statement indicating the type of services provided according to OKVED;
choose a tax system;

Open a bank account.

Step 3. Obtaining a license is an integral part if you decide to form an LLC or hire professionals for your individual entrepreneur.

List of documents for obtaining a license:

LLC charter;
lease or ownership agreement for the premises, conclusion of the fire inspection and SES;
education program;
document confirming state registration firms;
information about the composition of teachers;
information about educational materials.

All these papers must be submitted to the education committee. Then wait for approval.

It is more expedient to open an individual entrepreneur first without the involvement of professional teachers. In this case, step 3 can be ignored.

Step 4. Finding and arranging a room is not so easy. It must meet some requirements:

there must be an emergency exit;
there must be a fire alarm;
the premises should not be the basement or basement of a building;
ceilings must be at least 3 meters;
the building must be non-residential.

In case of repairs, SanPiN also established certain rules:

covering the walls only with paint or wallpaper that is resistant to moisture;
the room should be divided into zones: undressing, activities and games, bathroom;
the floor covering must be non-slip and smooth;
ceilings are whitewashed or torn with a water-based solution;
switches and sockets must be at a height of at least 1.8 meters from the floor.

A children's club does not have to be educational in nature. In this case, you can purchase the necessary equipment, toys, furniture and start working.

The use of the premises for the purpose of conducting educational classes with children requires approval from Rospotrebnadzor.

Important! Toys and lesson equipment must be certified and harmless.

How to choose the right location for a children's center?

In an area with small population It is enough to choose a room in an area with the highest traffic. Alternatively, you can rent a place in a shopping center, approximately 50 sq. m. meters in area.

In big cities, remember about competition and do not organize a development club near such institutions. You should also keep in mind the target audience. For example, it is more convenient for a family living in a working-class area of the city to take their child to classes near their home. And, conversely, an elite center should not be located in a residential area.

Important! The interior of the future institution should justify the concept of your children's club.

Step 5. In order to keep order and resolve business issues, you will ideally need to hire 2 administrators and a cleaning lady.

The selection of teaching staff is determined by the list of services provided by the children's club. A real development center should ideally have dance, drawing, English teachers, and a psychologist. The staff can be increased gradually by introducing new areas.

Finding teachers is not easy. When studying an applicant's profile, pay attention to the person's personal qualities, work experience and education.

Necessarily! Do not neglect the opinion of your parents, monitor the activities of your teachers, and go to classes from time to time.

Each developmental educational center, unlike an entertainment center, must bring a positive result. In this regard, teachers must develop a system for assessing the activities of their students. Otherwise, how will parents know whether attending classes at your center is worthwhile?

And, most importantly! Children should enjoy attending developmental classes. Teachers can motivate them with their attitude, support and professional skills.

At the pre-opening stage, you can post information about your upcoming arrival.
Use a bright sign.
Distribute flyers by visiting playgrounds.
Create your website.
Create business cards and place them in nearby shopping centers.
Gather clients through forums and social networks.
The opening of your center should be memorable; organize a small celebration with balloons and music.

If you have money to spend on advertising, there will be many more ways.

Conclusions

The profitability from a developmental children's center is quite good. And, most importantly, it will not lose its relevance. The only thing you need is to perform your duties efficiently. Working with kids is a noble cause that can bring you material goods at the same time with spiritual satisfaction.