Business idea: how to open a sporting goods store. Who can open a sports store? Which taxation system to choose for business registration

A healthy lifestyle will always be popular among all segments of the population. Another thing is that sometimes his authority increases, and sometimes, on the contrary, it decreases. Now, after a period of decline, the sport is regaining its former popularity. And an enterprising person can make a good profit from this by opening a sporting goods store. Well, you will learn how to open a sports store by reading this article to the end.

Planning

According to statistics, at least 10% of the population of each city is actively involved in sports, which means that all of them are potential clients for your store. As an example, consider a city with a population of 600 thousand people.

According to a rough estimate, 10 large sports stores can easily operate in this city, and each of them will make a profit of 30 million rubles every year. If you're wondering where these numbers come from, it's very simple. Each person actively involved in sports spends at least 9 thousand rubles on training clothes during the year, sports nutrition and simulators.

Knowing this, it is easy to calculate how much money those same 10% of athletes will spend every year, and what part of this amount can go to each store. As you can see, sports business has great potential in almost every city.

Choosing a store format

To choose the right assortment for your store, you first need to understand what sports the city residents engage in. If there are a large number of fitness clubs and gyms, this will allow you to build a business on sports nutrition. This is a very good option, because you can quickly get a stable income, and it will be easier to attract clients to you.

Sportswear will always be a universal product for any city, because in addition to athletes, your clients will be students from all surrounding schools. But you shouldn’t relax, because it’s simply impossible to open a sportswear store without a small war with sanitary and epidemiological control. In addition, competition from market traders with their low-quality, but much cheaper Chinese tracksuits is very strong.

Quick start

In sports stores you can almost always find goods for tourism. Tents, special backpacks, inflatable boats and others useful little things are in great demand among hunters and fishermen. And just in the case of tourism goods, many problems can be solved by purchasing a franchise.

This means that you will buy the right to use goods of some kind trademark. This way, you immediately receive a well-promoted brand, an initial set of products, and help in organizing the work of the store itself. One of the companies that sells a franchise for their products is called Expedition.

Wholesaler

Another way of development is wholesale sales. By purchasing goods from the manufacturer and selling them at a small markup to small stores, you can make quite good money. Moreover, wholesale sales are carried out immediately for quite large amounts. But this option is only relevant for fairly large cities.

Selling sporting goods is a business in which there are many options for development. You can start your sports business with a small store selling a small group of products, or open a large sports store with wide range. It all depends on how much money and, more importantly, effort you are willing to invest in creating a store.

Documentation and registration

The first thing a new businessman needs to do is register as an individual entrepreneur. This abbreviation hides the name of your new status “ individual entrepreneur"and, having prepared the appropriate documents, you are from ordinary person become a legal entity capable of entering into contracts and obligated to pay taxes to the state on its profits. The paperwork itself to obtain a new status takes, on average, about a week.

But only if all documents are filled out correctly. By the way, during the registration process you will be required to indicate your leading activities in the form of special OKVED codes. This is necessary to calculate the amount of taxes and calculate benefits. In your case, you need to look for OKVED - retail sporting goods. However, if you can always contact one of the many law firms, which will draw up all the necessary documents for a small fee.

But if you decide to act on your own, then prepare for the worst. Because retail trade in sporting goods is possible only after obtaining the appropriate permits from various services, the main one of which is the sanitary inspection. In order, you need to:

Conclude agreements for disinfection of vehicles and the store premises itself.
Conclude agreements for the removal and disposal of waste, including mercury-containing lamps.
Conclude an agreement with services involved in disinsection and deratization.

So if you want to open a sportswear store without any problems, the business plan must include a list of necessary actions to bring the store premises into proper condition.

Optimal size

The most convenient size for a large sports store is 200 sq. m, and this is only the area itself trading floor, all other premises will occupy about another 50 square meters. m. Such a large area is necessary so that visitors can easily approach any of your products. Most the best scheme The work in this case is self-service, because in this case sales increase by an average of 20-35% compared to regular stores.

This is becoming more and more ingrained in our lives. social phenomenon as a desire for a healthy lifestyle. All more people They want to look healthy and beautiful and therefore try to actively engage in sports.

According to statistics, in Russia more than 10% of the total population already leads a healthy lifestyle, and this figure, according to sociologists, is steadily growing.

Therefore, it is not surprising that the demand for sporting goods and sportswear is constantly increasing. If you open a sports store today, then tomorrow you will become the owner of a visited point of sale, bringing a good income. So, how to open a sports store without going broke?

Choosing a business concept

The sporting goods market today is dominated by 3 categories of stores selling branded clothing and shoes: specialized, universal and branded (boutiques). A company store is opened under the logo of a specific brand, for example “Nike”, i.e. your store will specialize in selling sportswear and shoes only from Nike, and you will be a dealer of this company. But this can only be done if there is no retail outlet with similar products in your area.

As for department stores, experts do not advise beginners to start by opening a large retail outlet. On the one hand, of course, it’s good when there is huge selection sportswear and shoes different brands, but on the other hand, here are the largest starting investments and the highest competition.

The most profitable option, from the point of view of start and promotion, according to experts, is considered specialty store. To get started, all you need is to have small room for a sales area and small warehouses. You can choose a direction by creating an assortment of goods, clothing and shoes, with an emphasis on one or more sports. For example, clothing and equipment for playing football. you can sell exclusively football products, sports football uniforms, boots, centipedes, sneakers for playing futsal, sneakers for playing on artificial surfaces, shin guards, balls for games of any football type, windbreakers for training in the rain, etc.

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Choosing a suitable room

How to open a sporting goods store in suitable place? This is probably the most important and pressing issue, since, according to statistics, renting premises eats up almost half of the profit. It all depends on the place. But you can save money here too. It is not necessary to rent a store on the central streets, where rent is usually quite high for average Russian cities. Such a store will be in demand in the center of a residential, densely populated area. 50-70 sq. meters will be quite enough for a specialized store.

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We form the store assortment

The assortment of the store will depend on the specialization you choose. The main thing is to remember, no matter what specialization you choose, in order to compete successfully, you need to carefully study the market, follow new products in order to be the first to offer a new product. Today, adrenaline sports products, exercise equipment, fitness mats, dumbbells, barbells, and benches are in great demand. The sale of sportswear and shoes is another promising segment in the sports sector. Here we see the most rapid growth sales

In this regard, two questions arise: how much money will it take to open a sporting goods store and what is the profitability of such a retail outlet? Approximate costs of opening a sports store in an average city Russian Federation the following:

Thus, it turns out that on average, opening a store will require from 428,000 to 628,000 rubles.

Such a store can pay for itself in 15-18 months if your markup is from 30 to 60%. Is this store profitable? The profitability of a sporting goods and sportswear store, according to experts, is about 20 - 25%. Experienced entrepreneurs advise that if you are far from sports and do not understand sports brands, do not start trading. In this case, there is a high risk of investing cash into a product that will not be of interest to the buyer. It’s better to invite a consultant, then the costs of maintaining him will pay off.

Nowadays a healthy lifestyle is being widely promoted, so more and more people are starting to play sports and take care of their health. According to statistics, in European countries and the USA the percentage of people leading a healthy lifestyle has reached 40, while in our country it is still at 10%, but continues to grow rapidly. Based on this, opening a sports store can be considered relevant and profitable business.
It is very important in this matter to choose the right concept for a new sporting goods store. There are several of them, and each option involves its own business plan and business development.

At the moment, the following types of sports stores are the most popular:

Universal ones are the majority, about 75% of all existing retail outlets.
Specialized - about 15%.
Boutiques with luxury branded items

A department store is the most expensive to open because it requires a large assortment of products. That is why beginners are not advised to start from such a retail outlet. As for boutiques, such a sports store is worth opening if there is an opportunity to become a dealer of a luxury brand and there is no similar store in the region.

The easiest place for a novice businessman to open is a specialized sporting goods store. You can focus on goods for practicing one or two sports, you can sell only sports shoes, or you can focus on selling clothes for active pastime.

Who can open a sports store?

We have already found out that a highly specialized store is most promising for development, but this is provided that its owner is well versed in sports, that is, he himself is a keen skier or roller skater, for example, he regularly visits gyms, often plays tennis or golf with friends, or is interested in active species sports In this case, there are always people around who are passionate about sports, and among them it is not difficult to find a partner or staff for your new sporting goods store. This allows you to avoid training employees in the specifics of selling sports equipment.

In addition, businessmen-athletes also have fame among people leading an active lifestyle, which means they will be the first clients and they will provide advertising in the circles of interest.

If you are not an athlete and you are opening a sporting goods store based on the profitability of this type of business, you will still have to understand this area in order to correctly determine the needs of potential customers. To do this, you can read specialized sports publications or chat on sports forums on the Internet. You can also attract knowledgeable person from the sports “party” and even add a marketing specialist position to the staff. This, of course, will increase initial costs, but will also allow you to more accurately determine the range of goods and avoid unnecessary expenses.

First steps

But before you draw up a business plan for a sports store, you need to clearly understand the market situation. Its 50% is held by the Sportmaster chain of stores, which is the market leader. It is simply unrealistic to displace him, especially if you start a business from scratch. But this industry shows one of the highest growth rates, so everyone has a chance to win their place in the sun. It is only important to correctly build a marketing strategy for doing business.

So, first of all, you need to analyze the market in Russia as a whole and in your region in particular. Determine who is already present on the market, what format these stores are, what assortment they sell, what kind of pricing policy. The most important thing is to identify the pros and cons of their work and take them into account.

Define your target audience. To do this, it is advisable to conduct monitoring in the area where you are going to trade. Find out what type of goods people in this area need, what their ability to pay, interests, etc.

It is also important to determine advertising strategy business development. You can advertise in the media. Special attention look at printed publications. You can also distribute fliers with the opening promotion in advance. Don't forget to collect your clients' contact information. This will help you further form a customer base and inform them about new products and promotions.

Required Documentation

First of all, the business plan for a sporting goods store must include the stage of official registration of the company and other permitting documentation. It will take good piece time and nerves. Therefore, you need to be prepared for a long, persistent journey through the authorities.

Registration

To register a sportswear and equipment store, you need to prepare the necessary constituent documents. If you are registering an LLC, you will need a charter that includes:

name of the organization;
legal address;
the type of her activity;
founders, chief accountant;
authorized capital and other information.

With this document, as well as with the minutes of the meeting of founders, you must register in the Unified State Register of Legal Entities, having previously selected a suitable taxation system. If all documents are completed correctly, you will be issued a certificate of registration of an LLC or individual entrepreneur, as well as a certificate of assignment of a TIN.

Then you will need to open a current account in any bank, make a stamp, register with the fund social insurance, medical and pension fund.

Store sign

To make your clothing and equipment store visible from afar, you need to hang a sign at its entrance. However, by law it is considered as advertising space. Therefore, you will need special permission for it. To do this, you need to submit a corresponding application, sketches of the sign, copies of the rental agreement and a certificate of registration. The last two documents are notarized. If you are renting, you may be required to provide a document confirming that the placement of the sign has been agreed upon with the landlord.

Fire safety

For the normal functioning of a sportswear and equipment store, it is necessary to issue a report from the fire service. You need to submit the following documents to the fire inspectorate:

corresponding application;
premises rental agreement;
certificate of registration of an LLC or individual entrepreneur;
agreement on the installation of a fire protection system;
BTI floor plan.

Remember that one of the employees will have to be appointed responsible for fire safety.

Cash register

Your sportswear and equipment store must operate a cash register, and you must also obtain the appropriate permit for it. For this you will need standard package documents from the registration certificate and the lease agreement for the premises where the device will be installed. But in addition to these documents, you must provide:

certificate of registration with the Internal Revenue Service;
state register holograms;
cash register passport;
conclusion of a technical specialist.

This issue is easiest to leave to law firms. They know all the intricacies of its solution and will charge about 30 thousand rubles for services.

Sanitary report

One of the most important conclusions is sanitary. To obtain it you need to prepare the following documents:

relevant statement;
document on registration with the Tax Inspectorate
employee medical records;
lease agreement;
list of products;
certificates for goods;
certificate of registration of an organization or individual entrepreneur;
contracts for waste removal.

Only after receiving all the above-described permissions can you, with peace of mind, engage in the design of a sportswear and equipment store and the search for suppliers.

Forming a concept

The next question that a sports store business plan must solve is to decide on the concept of the store. It can be implemented in three options:

specialty store;
company store;
general store.

Most of the initial funds will be needed for a department store. But there are big risks here. Firstly, you may not guess the public’s preferences and end up with large quantities of unclaimed goods. Secondly, you will have to compete with the luminaries of this niche, who, as a rule, already have more favorable agreements with suppliers. The same applies to the company store of a particular brand.

It is recommended to open a store of specialized sportswear and accessories for one or two similar sports. True, in this case it is desirable that the owner himself is passionate about these sports. Then it is easier for him to navigate the market conditions.

Place and premises

As with most commodity trading, a good location with a constant and large flow of people will ensure the success of your business. It is best to locate the store on the main street of the city or in a shopping center. But it is better to open a sports store near those establishments for which it specializes in selling goods. These could be swimming pools, gyms, sports complexes, stadiums.

You can also always consider the option of locating a store in places where people with incomes live.
The area is usually 50-70 square meters. meters, but if you plan to sell sports equipment, then this product category will require more space.

Then you need to pay attention to the room itself. If you plan to sell small goods, 50-70 sq. m. is enough. m. If the assortment includes large equipment, for example, inflatable boats, punching bags, trampolines, you need to look for a larger room. Also decide in advance whether you will rent or purchase it. Ideal option– rent the premises with the right to buy. Then, if things don’t work out, you won’t have to deal with selling the premises, and if everything goes well, you can buy it back.

The premises must be zoned into a hall and warehouses. In the hall it is necessary to provide a place for a cash register and a fitting room.

Trade equipment

The type of retail equipment depends on the format in which your store will operate: self-service or trade over the counter. But in any case, it is desirable that it be combined with the interior. Although experts say that you shouldn’t think too much about interior design - you can safely save on this expense item. It is much more important to have a good selection and competent and polite staff.

At a minimum, you will need:

security frame for detecting goods, which is installed at the exit from the sales area - from $1,400;
barcode label printer – $400;
barcode scanner – from $100;
mannequins - from $200 per piece;
mirrors – from $50 per piece;
busts – from $100 per piece;
racks – from $90 per piece;
racks and hangers - from $50 each.

Product display

Pay special attention to the display of goods. Place the smaller ones on the shelves at eye level, the larger ones on the lower shelves. Oversized items must be placed separately. It is extremely important that the buyer has the opportunity to independently come up and inspect the product of interest.

If something is offered at a reduced price, the price tag should be highlighted so that it immediately catches the eye. Price tags for inexpensive goods should always be visible and strictly correspond to the product. For expensive items, you can hide the price tags a little. The point of this is to allow the buyer to get used to an expensive product while he is looking for a price for it.

The store should have good lighting that everything could be clearly seen. Select appropriate music for the background sound in the hall.

We are looking for suitable personnel

It is important to find an honest and conscientious seller, which is not easy. He must be sociable and be able to sell a product, use various sales strategies, since a significant part of buyers do not always know exactly what they need and what they want. The seller must help the client decide on a purchase and not regret it later.

It is advisable that your sellers be young people from 20 to 40 years old. Sports equipment and clothing are specific products, so there will be more trust in sellers of this age category.

One of the most important requirements is that the seller must be passionate about the sport to which your product belongs. Then he will be able to accurately understand the buyer’s needs, explain to him all the details of the product and give the necessary recommendation.

Formation of product range

When forming an assortment of goods, you must proceed from the circle of buyers you are targeting and what their needs are. It is important to keep abreast of all the new products in your chosen niche and gradually expand the range of your offers. It’s easy to follow this if you yourself are interested in the sport you have chosen for business.

But it’s still worth relying on statistics. And she claims that T-shirts and T-shirts are the most popular. They account for 35-40% of the total sales volume of sports stores. They are followed by tracksuits with an indicator of 28.3% and sports shoes – 20-25%. Trousers and shorts account for 3-4%, jackets – 1-2%, and swimsuits – no more than a percent.

As for brands, it is better to choose leading brands that have already gained trust in the market: New Balance, Nike, Columbia, Reebok, Adidas, Puma and others. Please note that exclusive items may be overpriced. There will definitely be a buyer for them. Therefore, even with low traffic, the store can turn a profit due to such sales. The range can be expanded with sports nutrition and various additional accessories.

Financial issues

As practice shows, to open a store you will need at least 50 thousand dollars. Moreover, the bulk of it will be spent on purchasing the initial batch of goods. The only way to find that kind of money on your own is by taking out a bank loan. Alternatively, you can find a companion or several who are also passionate about this sport and willing to risk their money. The markup on goods in a store is usually set at 30-60%, so you can return your investment in just a year and a half.

However, the most an important condition successful business is the entrepreneur’s passion for this sport and excellent understanding of the market.

An active lifestyle and sports are becoming increasingly popular. Hence the growing demand for sporting goods, selling which you can become rich. Experience Western countries shows that, despite the dominance of chain stores, even small retail outlets are able to gain a foothold in this market. However, the first rule of success is that a business plan for a sports store must be drawn up correctly.

Brief overview of the market

Domestic manufacturers occupy 10% of the Russian sporting goods market, or a little more than 25.5 billion rubles, the rest is imported. Overseas industry logistics operators play an important role in the sporting goods industry by offering our retail chains traditional assortment: sportswear, shoes, bicycles, travel equipment, fitness equipment, products for sports games and martial arts. This means that chains and boutiques are often on an equal footing.

According to the research company NeoAnalytics, in 2016, clothing and footwear were in greatest demand. Their share in total sales of sporting goods was 58%. There are all preconditions that this trend will continue in the coming years. In general, the findings of NeoAnalytics indicate weak market saturation, especially in the North Caucasus, South, Siberia and Far East federal districts. In these regions, competition is low, which is what businessmen should take advantage of.

Business plan for a sports store: what you need to start a business

Let's look at the American experience. In the United States, they believe that this business does not require serious investment, professionalism or special permits. This means that anyone can start a business from scratch by opening their own sports store. There is a template business plan for a sportswear store that is followed in many countries around the world.

Opening a sportswear store: step-by-step action plan

To open a sportswear and goods store, it is recommended to follow these steps:

Develop a logo.
Register as an individual entrepreneur. For information: until 01/01/17, the status of individual entrepreneur was confirmed by a certificate. Today, 3 days after submitting the application, the tax authority issues an extract from the Unified State Register of Individual Entrepreneurs in the form P6000.
Find a premises, sign a lease agreement.
Obtain permission from the Sanitary and Epidemiological Station, Rospotrebnadzor, and the local Fire Service.
Draw up an agreement for garbage removal and an agreement for deratization and disinfestation.
Develop a store project.
Develop a website and resort to SEO promotion.
Make a sign.
Select furniture, equipment, inventory.
Create an assortment.
Design a window display and evaluate its attractiveness from the point of view of people passing by.
Conclude an agreement with wholesalers and specialized trading centers for the purchase of sporting goods.
Open an online payment platform for sales in online store mode.
Open accounts mobile money, for example, Yandex.Money.
Hire an assistant - a hall manager with cashier functions.
After completing the documentation, open your own sports market.

Thus, the question of whether permission is needed for opening from licensing authorities, as, for example, in America, disappears. No, it's not necessary. What then will an entrepreneur have to spend the most money on when opening?

Brand and logo

Before opening a sportswear store, the seller should think about the symbolism. The logo on the sign and shop window should literally lure people into the boutique, experts say.

“You'll get a clue by doing an analysis of successful brands,” says Michael Schormann from Germany, who studies consumer psychology. According to him, you need to spend from 5 to 10% starting capital for this intangible asset. In our case, when the budget of a newly minted businessman is limited to 700,000 - 900,000 rubles, a logo, window design and sign can cost at least 50,000 rubles.

Room

The majority of buyers are in sports stores located in large shopping centers or on main streets, as well as near sports complexes. Businessmen with limited budget suitable room an area of 50-80 meters. We will have to give up selling large exercise equipment, limiting ourselves to home versions of products. Renting premises in a shopping center will cost 30-50 thousand per month.

Equipment

The equipment of a sporting goods store is the same as in a regular boutique. stylish clothes. Unless you additionally need bike racks and swedish staircase- the main symbol of a trading enterprise. You can read about what exactly needs to be purchased and how to plan the premises in the book “Designing Stores and shopping centers» Kira Kanayan. For a small store you won’t need a lot of money for this expense item:

corner fitting room with mirror - 2,500 rubles;
floor racks for clothes, 10 pieces - 28,000 rubles;
mobile electronic cash register with a barcode scanner and receipt printer - 45,000 rubles;
additional equipment - 100,000 rubles.

Total - 198,000 rubles.

Staff

Depending on the size of the market, staff and funds are formed wages

Staff	Salary, rub.
		Over 250 sq.
Director (owner)
Store Manager
Product manager
Marketer
Accountant
Net salary fund

The table shows actual salaries, which means that it is necessary to add a tax of 6% of turnover and contributions to the Pension Fund of the Russian Federation and the Federal Compulsory Medical Insurance Fund in the amount of 22,261.38 rubles + 1% of the turnover of a sporting goods store.

Assortment and working capital

Overseas, the role of a commodity consultant is highly valued. Only it will help you not make a mistake with the choice of goods, because the wholesale seller usually tries to impose illiquid goods on the newcomer. There are two ways to select an assortment. The first is to hire a professional product manager or an experienced marketer, but this is hardly reasonable for a small store. The second way is to work for three to four months as a regular manager in a chain store and learn there which product is popular and which buyer to target. Well, at the same time, organize your own business.

Here is an example range:

sportswear with a markup of up to 30%;
sports shoes with a markup of up to 20%;
sports uniforms with a markup of up to 15%;
fitness products with a markup of up to 35%;
bicycles (except motorized) with a surcharge of up to 25%;
diving equipment with a markup of up to 45%;
equipment for martial arts with a markup of up to 30%;
small-sized exercise equipment with a markup of up to 100%;
fishing goods with a markup of up to 70%;
tourism goods with a markup of up to 50%;
other sporting goods (resistance bands, weights, tennis rackets) with a markup of up to 100%.

The minimum working capital of a sports boutique is estimated at 500,000 rubles.

Advertising

Considering that you will have to sell approximately the same range of sporting goods as your competitors, you should focus on design - an interesting display window, an original sign visible from afar - and other marketing moves.

According to this article, the main costs will be for the development of an online store website that simultaneously performs advertising functions. The cost of marketing can reach 70,000 rubles.

Total: the business plan for a sportswear store requires an initial investment of 950,000 rubles.

Profitability and payback of a sporting goods store

A high-quality sportswear store is considered profitable if the profit exceeds 25-30% of working capital per month, with the average check being 2-3 thousand rubles, depending on the season. Market participants rely on such figures. The break-even point will be passed within a year if bank loans were attracted. Then the store owner will get rich quite quickly. And if the situation does not worsen, then in 7-10 years the American dream will come true - an entrepreneur will become a dollar millionaire.

Is it worth purchasing a franchise?

They write on the forums that it is best not to fool yourself with how to open a sports store from scratch, since a recognizable brand is of great importance in this business. Therefore, it is wise to purchase a franchise of an online giant and sail behind it in the stormy sea of competition.

“Big Brother” will take over purchasing planning and assortment formation. However, there is another side to this approach to business. Obvious disadvantages - high cost franchising services for entrepreneurs from the province. That is, where there are promising niches, but there is little free money. In addition, they often sell goods that are clearly beyond the means of a significant portion of the population.

We list the most well-known options in the table below:

Conclusion

It is possible to create a sports store from scratch, but the entrepreneur will require not only large start-up investments, but also significant efforts, including selection of assortment and branding of his company. Franchises of large players will cost even more, although recognition of their brands can be a guarantee of success. Let us note that, according to the results of numerous Western studies, sporting goods stores are most often victims of serious economic crises. In other words, having conceived this business, you need to carefully weigh all the pros and cons.

One of the interesting and quite promising business options is opening a sports store. Topics healthy life and sports are very relevant today, so special clothing, accessories, equipment and food will still be in trend for a long time. And you can make good money from it.

What does it take to open a sports store?

To answer the question of how to open a sports store, you must decide on several important points at once.

Choosing an original concept

Firstly , this could be a specialized point: you focus only on one specific sport, only sports nutrition, or products exclusively for beginners/professionals. Secondly , you choose a universal option, but with a corner of unusual products, for example, for the elderly or pregnant women. Thirdly , you open a boutique with luxury goods. This option is usually in demand in megacities, and even then not in all of its areas.

As part of the concept, you must also define the assortment. Typically, shoes and clothing are what sell best. According to the latest statistics, profit distribution is as follows: sweaters/T-shirts/T-shirts – 35-40%; tracksuits – 26-28%; trousers/shorts – 3-4%; shoes – 20-22%; jackets – 1-2%.

Have you decided? Now choose a room.

We rent premises

To open a small sports store from scratch, you need a room of 60-70 square meters. At the same time, your initial capital must be distributed so that it is enough not only for rent, but also for repairs.

We select personnel

The larger the area of the outlet, the more staff is needed. For example, to operate a self-service store, the area of which reaches 250-300 m2, you need 4 sellers, 4 cashiers, 2 senior sellers, 1 manager, 4 cleaners and 2 security guards. Everyone except the manager will work in shifts.

We buy inventory and equipment

If we talk about necessary equipment, then the set is quite standard - mirrors, racks and hangers, busts and mannequins, retail racks and cash register. Besides, trade equipment must be modern - a barcode scanner, an output frame for detecting unmarked goods, a printer for printing barcode labels.

As a rule, all this costs several thousand dollars, but it is a way to both make a serious statement about yourself and test the honesty of the average client of your new store.

List of required documents

The first thing you do is register as an individual entrepreneur. After registration you become legal entity, concluding agreements, and also agreeing to pay taxes on their profits to the state. Registration of an individual entrepreneur usually takes no more than one working week.

During the registration process, you will need to correctly select the type of activity in the form of a special OKVED code, which is required to calculate the amount of taxes, as well as the calculation of benefits.

In addition, this type of trade can be carried out only after obtaining all kinds of permits from various services, and, most importantly, from the sanitary inspection:

Agreement with services responsible for deratization and disinfestation;
an agreement for disinfection of the premises itself, as well as transport;
agreement on waste removal and disposal;
agreement on the removal and disposal of mercury-containing lamps.

How much do you need to invest, how much can you earn?

Get ready for the investment to be quite large, so if you don’t have the required amount, you’ll have to take out a loan:

Renting a room 50-70 m2? — around 70,000 rubles/month;
repair + purchase of display cases, racks and shelves - about 100,000 rubles;
installation electronic protection goods (frames, buttons, locks) - within 50,000 - 70,000 rubles;
purchase of the initial assortment - from 120,000 to approximately 200,000 rubles;
barcode scanners – up to 4,000 rubles for 1 scanner;
printer – 15,000 per piece;
busts/mannequins – 8,000 rubles;
hangers, mirrors – 10,000 rubles.

So, the minimum investment amount will be 500,000 rubles. If you choose a luxury option, then the idea of opening a sports store will cost you several times more.

What will the income be? The markup on such goods should be reasonable - 30-60%, then the profitability of the entire enterprise will be from 20 to 25%. In this situation, all costs will pay off within a year and a half, and only after that you will begin to receive real income.

Beware of pitfalls. Don’t sell sporting goods when you don’t understand anything about brands and brands, and are far from sports in general. You can invest in an inventory that no one wants. If the idea of how to open a sports store does not leave you, use the help of specialists.

In addition, you should always take into account seasonal fluctuations in demand, updating the range only in accordance with real needs.

If you take into account all the nuances, you can create a profitable business and soon receive a good income.

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