Here we will look at how to open an Internet cafe, what is needed for it, and also ready-made example a business plan for opening it, where you will find out how much this business costs.
The Internet services market is currently one of the most dynamic and actively developing. The Internet has firmly entered our lives, being its integral and important component. The web provides us with a fairly large range of services that we use everywhere. And at home, and on the way to work, and in the office, on vacation, etc. All kinds of cafes are becoming increasingly popular, where you can not only eat, but also use a computer to surf the network, perform tasks with application programs, or play games.
Opening a cafe that will provide Internet services is an effective and quite promising financial investment. But, as in every business, there are a lot of nuances and pitfalls. To avoid them, you need to have a high-quality business plan.
Business plan
So, let’s look at a free, ready-made example of an Internet cafe business plan, with which you can open your own computer club.
Main section of the plan
Purpose investment project is the opening of an Internet cafe. The organizational and legal form of the enterprise will be a limited liability company, the main authorized capital of which will be formed from equal shares of the founders. Financing will come from our own funds.
When opening an Internet cafe great value has the location of the future establishment. The more successful it is, the more liquidity it will have. When choosing a location, you should consider the main category of visitors. It is necessary to take into account the routes of their movement, identify their points of intersection and open an Internet cafe at this place. First, you should rent a cafe, with the right to later buy it.
Description of the computer establishment
The Internet cafe business plan assumes the presence of 30 PCs operating in local network with Internet access. In addition, the computers are connected to one common printer, and scanners are connected to three computers.
The Internet cafe will be equipped with a minibar with snacks, coffee, tea, and soft drinks. The Internet cafe operates 24 hours a day, seven days a week.
Description of services
Example of a business plan computer club compiled based on the following range of services provided:
- Providing Internet access;
- Use of application programs;
- Text scanning;
- Print text;
- Recording information on different types carriers;
- Providing minibar services.
Market analysis of this segment
The activities of such Internet cafes are promising areas. This business is aimed mainly at young people. Due to the increase in popularity, there is also an increase in competition. Therefore, an important aspect of the business plan is to study the market and the situation with competitors. It is also worth paying attention to the current price level.
Production plan
To open an Internet cafe, you need to rent a premises with an area of 100 sq.m., which will include the main hall, a room for a bar and a system administrator.
The following equipment will be required for an Internet cafe (club): computers, scanners, printers, software, bar equipment, furniture. The staff will consist of 9 people - 3 administrators, 1 system administrator, 3 bartenders, an accountant and a director. Operating hours: 24 hours a day. Shift staff work every other day or two. For security, you can enter into an agreement with a security company.
Internet cafe financial plan
Consumable part
Capital costs for a computer club:
- Rent 50,000
- Repair, connection to provider 120,000
- Purchase of equipment 800,000
- Purchase of furniture 250,000
- Advertising 15.000
- Purchase of products 100,000
- Purchase of consumables 25,000
Total 1.375.000
Current costs for an internet cafe:
- Rent 50,000
- Payment of utilities 15,000
- Depreciation 160,000
- Advertising 10.000
- Salary 110,000
- Purchase of products 50,000
- Purchase consumables 15.000
- Device repair 30,000
Total 440.000
To open a computer club you will need starting capital in the amount of 1,375,000 rubles.
Profit
Developing pricing policy Internet cafes should focus on the average price level. Low price will worsen the return on investment of the project; a high one may scare away potential visitors.
The estimated monthly profit should be approximately 650,000 rubles, of which net profit there should be about 110,000 rubles left.
We can conclude that the investment will pay off in about 1 year.
We hope that this article on how to open an Internet cafe and an example of its business plan will help you start your own business.
The relevance of computer clubs today would be questioned by many. In fact, it is now difficult to find a person who does not have a single computer at home, and, perhaps, the Internet too.
If you can always use all this at home, sitting on soft sofa, who needs to go to the club, and even pay extra money for it? But, surprisingly, this business to this day is one of the most cost-effective, and the flow of customers shows no signs of slowing down.
What is this connected with, for what reasons can people nowadays give preference to computer clubs:
- Children and teenagers, who make up the largest percentage of club visitors, have a developed need to be in company.
They are attracted by the opportunity to come to the club with friends, share their impressions during the game and spend time together. In addition, the club allows you to play doubles games or even games with many participants, which is not always possible at home.
- Many parents do not approve of their children's excessive involvement with computers, limiting access, and also do not allow them to be noisy in the apartment.
In the computer club you can make a lot of noise and play for fun.
- All people experience various force majeure events in their lives.
It happens that you urgently need to do this or that work, find information, contact someone - but the Internet, as luck would have it, is turned off. Such cases are by no means uncommon, so visitors who just need to use a computer will appear at your place regularly.
In other words, it is extremely wrong to think that modern computer clubs are empty. It is quite possible to receive a good income from such a business, however, when organizing the work of the club, you will have to face a number of difficulties.
How to organize a computer club
Open computer club makes sense, if there are no analogues to such an establishment in your city or region, or they do not satisfy all customer requests.
At the same time locality must have at least 20 thousand inhabitants, otherwise the project is most likely doomed to failure. Basically, the work of such a club is designed for teenagers, to a slightly lesser extent - for students, while other age categories are an exception.
For young people, the most convenient time to visit the club will be evening or night; in the morning the establishment will be empty. Therefore, it is better to draw up a work schedule based on this: computer club must work around the clock or until late, perhaps from the afternoon.
The central location for a computer club does not play a big role; you can open it in a residential area. However, it is important that the club is located within walking distance from the school, or better yet, from several. It is advisable to locate the club directly next to a bus stop or a large store. It is not recommended to use a room located on the ground floor multi-storey building– Residents will constantly complain about noise.
But, no matter the location, noise insulation characteristics of the room should be maximum.
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Technical requirements
The activities of a computer club do not require a license, but this is where the “simplicity” of the organization ends.
Otherwise, you will have to fill out a lot of documents and go through a number of scrupulous checks. Still, such work will have a direct bearing on children, and in our country we are always strict about this.
To gain full access to work and functioning, the computer club needs the following:
- From the Ministry of Communications, purchase a license to use the local Internet and provide thematic services.
- If you opt for a 24-hour club, you will need permission from your local police department.
- According to the standards of the sanitary service, at least 4 square meters must be allocated for one playing place.
For the club to generate income, there must be computers in the hall at least 15.
Based on this, you need to calculate the area of the room - as you can see, it turns out not so small
- The next important point is related to the power of electromagnetic radiation.
This indicator should also remain within the normal range, so SES employees will take the necessary measurements at each computer. By the way, the service is paid.. - In addition, you will also need to comply with the standards fire safety.
The wiring in the room must withstand enormous voltage, so it must be changed during renovation. The club must have a fire exit and fire extinguishers: with such activity in the electrical network, this measure is inevitable. - By law, children cannot be in the computer club during school hours, or after 9 pm.
Breaking these rules is fraught with large fines, so you need to closely monitor the schedule.
Computer equipment
Remember that the equipment you will use in the club should be as powerful and productive as possible. Not every computer can handle it modern videos games.
It's better to buy computers directly from the manufacturer, this way you can save a lot on intermediaries.
However, games alone are not enough: you must also have high-speed Internet, which will require considerable investment. A corporate network is not at all what the Internet is for home use, these are completely different speed and price indicators. Subscription fee for equipping the hall at the lowest speed will cost several thousand - and you will need a much higher speed connection, you need the Internet to “fly”.
Next a significant expense item– software for your computers.
The catch is that it certainly must be licensed.
Of course, you can take a risk and use “illegal” software, but most likely, sooner or later the check will still reveal your cunning. In this case, the consequences are dire: a fine of up to 60 thousand rubles, or two years in prison - what to do, violation of copyright.
If the company itself, whose security you used, goes to court, the fine you face will increase to five million rubles. In a word, in order not to make things worse, it is better not to joke with the law and organize everything at the official level.
In addition to the basics, you should definitely stock up on small equipment: a photocopier, blank disks, flash drives. This will allow you provide additional services and get more money (the photocopier alone is worth it - be prepared that you will be contacted with this request all the time).
What computer club equipment can be like, look at the video:
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We’ll talk about the advantages of starting a small franchise business in a separate section. How to minimize your own investment cash at the initial stage.
An example of an anti-cafe business plan is available at:. How to develop this direction and what will be needed for this?
Staff
For computer club Numerous personnel are not only not required, but also undesirable:
- Firstly, this is a fairly “independent” entertainment - video game fans know perfectly well how and what to do, they do not require tips, advertising or close attention from employees.
In fact, the employee’s duties are limited to registering guests and keeping track of time, and therefore one administrator is enough for such work. - Another reason is that when it comes to expensive equipment, the choice of personnel should be doubly careful.
It's hard to vouch for stranger– what if an employee turns out to be dishonest and decides to quietly unscrew some parts for his home processor? Or he won’t keep track of clients who decide to do the same.
It's better if the administrator will be a trusted person, for whom you can always vouch.
Sample business plan for opening a computer club
As in any business, a lot of initial investments will be required, but in the future they will be significantly reduced.
The initial costs for opening a club are as follows:
- Rent of premises – from 50 thousand rubles;
- Connection to the network (speed 100 Mb/s) – up to 3 thousand rubles;
- Internet subscription fee for legal entities is 10-15 thousand rubles.
- Repair, change of wiring – 50 thousand rubles;
- Equipment and software – from 800 thousand rubles;
- Furniture – 300 thousand rubles;
- Utility payments – from 15 thousand rubles;
- Advertising, signs – 20 thousand rubles;
- Consumables, minor needs – 30 thousand rubles.
Generally, starting capital – approximately 1.5 million rubles.
The amount is considerable, which is not surprising when it comes to expensive equipment - but a fairly quick (about a year) payback and good income fully compensates for the costs.
The Internet is becoming deeper into life modern man. Every day its popularity is growing, but the ability to extend optical fiber to an apartment or private property, and even over affordable price, unfortunately, not everyone has it. In this case an excellent alternative home Internet is a computer club, where for a small hourly pay Anyone can use the World Wide Web for work or entertainment.
Relevance
The services provided by computer organizations are always in fairly high and, importantly, stable demand. Research in this area has shown that during certain seasonal periods there is an increase/decrease in demand for certain services. Thus, during sessions and exams, the popularity of operations such as scanning, printing documents and photocopying is growing. During the holidays, interest in games increases.
At the same time, the success of a business also depends on such criteria as:
- cost of services - it is necessary to analyze the prices of competing companies, take into account the purchasing power of potential clients and derive average values in order to maintain competition and remain affordable to clients;
- range of services - the more a computer club can offer, the greater the proportion of potential clients it will attract, and at the same time the range and types of services must be constantly expanded.
Registration and organization of business
The most convenient organizational and legal form is a private enterprise. Good start labor activity will serve as a sonorous, bright, memorable name.
To register an establishment legally, you must:
- application for registration of an enterprise;
- constituent agreement or decision to establish an enterprise;
- charter, authorized capital and confirmation of its availability;
- payment of the state fee for registration and a receipt indicating this;
- documents confirming the consent of the antimonopoly authorities.
It is important that when opening such an enterprise, you need to take care of wiring, fire safety and the level of radiation from electromagnetic equipment. Each indicator will be systematically checked by departmental bodies and, in case of discrepancy, the club management will have troubles, starting with fines and ending with the suspension of the club’s activities.
Location and premises
When choosing a room, you need to decide several questions:
- Area – the club must be spacious to accommodate at least ten modern computers and other equipment for work. For one workplace must be at least 4 square meters area.
- Availability of high-speed Internet - you need to analyze all available providers, choose the best one in terms of price-quality ratio and, based on the result, look for a room. In megacities there will be no problems with either; in small cities, finding a suitable provider and premises will take longer.
It is best to open a computer club in a residential area, near schools and universities, in a well-traveled place. It is not necessary to remove for these purposes basements residential buildings for several reasons:
- noise - visitors to an online establishment, as a rule, the public is loud and the residents of the house will probably complain, call the local police officer and in every possible way interfere with the work of the club;
- high humidity, which adversely affects the operation of equipment;
- the difficulty of installing climate control and ventilation systems.
Equipment and equipment
Purchasing equipment is the most financially expensive operation. The machines must be modern, powerful, and on which you can equally easily work with text documents and play online games in real time. For efficient and profitable activities, it is advisable to start with at least ten machines, each of which will cost 30-40 thousand rubles.
You can save on this only by purchasing computer components separately and assembling them yourself.
The software must be licensed, which, of course, costs some money, but exempts you from sanctions, fines and even closure of the establishment by higher authorities. Additionally, you will have to spend money on the purchase of equipment such as a scanner, printer, photo printing machine, copier, etc., depending on the range of services offered.
The design of the room must be appropriate - the same modern furniture, posters on the walls, maybe even a large LCD monitor for watching various gaming competitions. Every detail needs to be thought through so that visitors feel comfortable staying in the establishment.
Organization of the computer club
Such establishments may have different mode works:
- day;
- night;
- 24/7.
Working with text documents, letters, social networks is usually done in daytime days. Children and teenagers who have not reached the age of majority also go to Internet organizations during the day. Fans of computer games and online battles prefer night time.
In this regard, 24-hour establishments are more profitable, since they are always within reach of visitors, but to open one you must obtain permission from the police.
Work may be organized into one or more shifts, depending on working hours. If two administrators can work in a daytime establishment, changing every few days, then work in a 24-hour club requires several administrators, replacing each other in shifts.
Staff
For organization and maximum efficiency of work, the following personnel are required:
- director - can work and coordinate work from a distance, systematically checking subordinates;
- administrator – depending on the number of computers and operating mode, one or more administrators may be hired whose responsibilities include minor financial transactions(cashier), helping visitors, maintaining order in the establishment;
- visiting accountant;
- cleaning woman;
- a security guard or a video surveillance system in conjunction with concluding a contract with a security company, to avoid cases of theft of expensive equipment, cash thefts and conflict situations.
Advertising
- funds mass media– radio, television;
- banners and posters hung around the city;
- flyers distributed in the city;
- carrying out various promotions and discounts.
Financial component of business
Like any entrepreneurial activity, opening a computer club requires certain financial investments, concluding contracts with certain organizations and obtaining permits.
In the context of global computerization and increasing consumer interest in virtual world, all investments are more than justified. A properly located establishment with a wide range of services will very quickly bring profit to the owners.
Cost of opening and maintaining
The start-up capital required to start work includes the following cost items:
- rental of premises – 50,000 rubles;
- Internet connection – 10-15,000 rubles per month;
- repairs, replacement of wiring – 50,000 rubles;
- purchase of equipment and software – 800-850,000 rubles;
- furniture – 300,000 rubles;
- payment of utility bills – from 15,000 rubles;
- advertising – 20,000 rubles;
- other small expenses - 30,000 rubles.
Total: 1,330,000 rubles.
Monthly costs will include wages employees, premises rental, internet and utility bills, advertising and expenses for minor repairs, replacement of cartridges, and so on, which in total will amount to about 300,000 rubles.
Amount of future income
The average cost of a visitor's stay will cost 10-30 rubles per hour. Underestimating these limits is inappropriate, since such a club will definitely not be profitable; overestimating it is also pointless, it will scare away potential clients.
The estimated profit of a computer establishment will be about 600-650,000 rubles, net earnings from this amount will be about 200-250,000 rubles.
Payback period
The full return on investment, of course, directly depends on the popularity of the club. Thus, a well-organized and correctly located establishment offering wide range services at reasonable prices will pay off within 1-1.5 years.
In conclusion, we can say that with the advent of a large number of different gadgets and the globalization of the Internet, establishments of this kind are gradually losing their popularity. IN major cities it is quite difficult to promote such a business, with the exception of isolated establishments in the center educational institutions. It is advisable to open computer clubs in small towns and areas where the prevalence of home networks is lower.
You will need
- - premises from 100 square meters;
- - set of equipment - from 50 computers and components for them;
- - copying equipment for the equipment of the copy center within the club;
- - three shifts of ten people per staff.
Instructions
Come up with a concept for a computer club and, immediately counting on a specific target audience and imagining it well. Main categories of Internet visitors club ov - students who do not have their own computer and fans of online games. That's why club can be made universal, or play area allocate or even create a specialized establishment for gamers.
Choose a room, not forgetting for a minute that a well-chosen location for the Internet club a is the basis of your future success. The main rule here is that your establishment should not be located far from other key points in the life of its visitors. Good neighbors for internet club and there will be student dormitories, cinemas, audio and video stores, as well as simply large shopping centers.
Purchase what you need to open club and office equipment - for a long-term project you will need at least 50 computers. In addition, you immediately need to be prepared for upcoming technology upgrades and enter into long-term relationships with suppliers. business relations. Required condition The supply of computers and components should include warranty service and technical support - organizing a technical service within your establishment is impractical.
Form several shifts of employees who will service the Internet club. The size of your establishment's staff will vary greatly depending on how it operates and the range of services you choose. For 24/7 club and, which has a bar and a copy center, will need three shifts of approximately ten people.
The payment system for Internet club services should be automated (especially if quite wide range various services), otherwise it will be difficult to avoid deception on the part of hired administrators and cashiers.
Constantly monitor all changes in the office equipment market and try to regularly update the equipment of your online club, otherwise its popularity will fall from time to time.
Sources:
- How to open an online club in 2019
There are many Internet- clubs , which provide public access services to the World Wide Web. If you decide to open your own online club, then get ready for the fact that it will be quite difficult to compete with them.
Instructions
First, decide on the concept of your Internet. If you are thinking about a long-term business, then concepts are a top priority. As an experience, visitors place great importance on style and atmosphere. First of all, the Internet cafe should be comfortable, gaming and work area must be separated from each other.
When choosing the location of an online club, proceed from a good place, and not from your immediate capabilities. Pay attention to the trading ones, which are becoming more and more numerous. Renting premises in such a place for an Internet cafe is a very good choice.
Computer technology and the Internet have taken over almost the entire world. All more people They get involved in them without seeing a day of life without visiting online pages. Moreover, such a need can be either work or just a desire to play a game or watch a movie. Despite the huge prevalence of computers at home, not everyone has access to high-speed Internet. Therefore, computer clubs are very popular as an alternative. We’ll talk about exactly what steps you need to go through to open such an establishment later in the article.
Project organization
Computer clubs come in two formats: Internet cafe and mini computer club. The second is usually designed to accommodate up to 20 computers and takes small area. On average, you will need about $400 per month to maintain it. But in terms of income, one computer will bring 200 dollars. Therefore, the business is quite profitable.
When planning the size of the club, you need to be guided by the size of the city. For large cities, large computer clubs that can accommodate about 50 computers will be more relevant, since target audience there's more here. For work, you can equip separate small rooms.
In addition, the club may have a cafeteria. Depending on the size and additional services, costs can exceed $2,000 per month. However, the income will be much higher.
It is advisable to locate a small Internet cafe in a residential area densely populated by people. The area should be selected based on the availability of schools, shops, shopping centers and other places where the flow of people is as large as possible.
Under no circumstances is it recommended to open such an establishment in a residential building or at a very short distance to it. This is due to the increased noise in it, which disturbs and irritates residents, especially at night. This will cause a negative reputation and will only bring losses.
Equipment configuration
After choosing a room, the next step is to support the appropriate equipment. It must be of high quality. You should not save on this point, since constant repairs of low-quality equipment will generally cost much more than a one-time purchase of high-quality equipment. In addition, frequent visitors to computer clubs are young people who love online games. And for this there must be powerful computers. Therefore it is necessary to pay attention to technical specifications, which will allow you to maintain as much as possible more games. Therefore, it will cost about $10,000 to purchase 15 computers.
In addition, you need to pay attention to the choice of furniture, on which you will need to spend 1000-1500 dollars. An important detail is the acquisition of sources uninterruptible power supply, which can protect equipment during voltage surges, thereby increasing their service life.
Separately, it is worth considering the equipment of the administrator's place. It will also require a table, a chair and a powerful computer. In addition, a cash register is most often required to pay customers.
Documents for opening a computer club
To open a computer club, it is not enough to find premises and buy equipment. To avoid problems that may arise during inspections, the business must be legal. Therefore, certain documents and official registration are required.
The best way in this case would be to design individual entrepreneur, which will cost about $150. The amount may be higher. Its size may depend on the ability to negotiate and negotiate, since you will need to go through more than one authority.
So, documents you will need the following:
- registration application;
- charter of the enterprise;
- articles of association;
- certificates provided by the antimonopoly service;
- check for payment of state duty.
Determining the target audience
No less important point The definition of the target audience is considered, since the work of any enterprise is intended directly for consumers. Without knowing for whom the computer club will work, it will not be easy to decide other nuances, for example, finding right place placement, or conduct an advertising campaign in the right direction.
Who might need such an institution most?
First of all, do not forget that most residents have computers, and perhaps more than one. Therefore, it is important that it is not only powerful, but also has an uninterrupted Internet network. Secondly, it was previously said that many people use this network source for online games. Following from this, the majority of the target audience consists of schoolchildren, students and the generally young population aged 14-26 years. Therefore, the emphasis must be placed specifically on them.
In addition, employees of organizations that require urgent access to the Internet can also use the computer club. It would be advisable for them to equip separate rooms where they can work in a calm environment.
Personnel selection and training
The atmosphere in any establishment is determined by the staff who work there, and of course the quality of service.
The managerial position should be occupied by an administrator who is responsible for organizing work and resolving questions that clients have regarding service.
To ensure that the equipment in the computer club is always in working order, it is necessary to hire a system administrator who will repair it. In addition, his responsibilities can include printing, photocopying and document scanning services, while equipping his workplace accordingly.
You may also need other employees who can help customers use the equipment. It will be very good to have highly qualified staff who can provide computer literacy training to clients. To do this, it is necessary to send employees to courses that can improve their knowledge. Such a service will be quite popular, since there are few places where you can get training directly in the software package that the client needs separately.
As in any organization for counting financial results The computer club will need an accountant. Due to the large amount of expensive equipment, it is necessary to hire a security guard.
Promotion and advertising methods
To attract large number clients, first of all, they should know about the opening of a computer club. One of the options for disseminating information could be distributing leaflets in which you need to indicate the club’s coordinates, prices, and interesting promotions. They should be distributed in large crowds of people. Regarding time, on weekdays it is better to do this in the morning and evening, but on weekends, on the contrary, in the daytime.
One more in an effective way is advertising on the Internet. This includes advertising on city websites, as well as social networks which are so popular among young people. It is possible to develop flyers that, when presented, provide a discount or other privileges. You can regularly hold promotions or tournaments computer games, information about which can also be indicated on websites or Lithuanians.A bright sign that should be installed near the establishment also attracts customers. It must indicate the list of services provided at the club. Many people read reviews from other customers before visiting a particular establishment. Therefore, it would not be superfluous to provide them with such an opportunity.
Club development
Once the club is known and work is established, it is highly likely that regular customers, it is worth thinking about its development and possible expansion. First of all, it is necessary to achieve high quality services, which will win over consumers and win the target audience.
If you intend to hold regular tournaments on online games, you can develop privileges for the winners, for example, free time for a certain period. Alternatively, you can create a scoreboard.
The next steps could be to expand the club, adding more computers and expanding the area. Additional services They are an excellent option for attracting new customers and possibly expanding your audience. Opening two halls is an attractive option. In one, young people can play online games, and the second will be intended for more respectable clients with a corresponding interior. Also additional source income will be the opening of a mini-bar where you can have a snack and a cup of coffee.
Thus, it is important to approach the task correctly, and then even a small Internet cafe will be able to generate significant income. When choosing equipment and training staff, you should not save, as in the future it will not only pay off, but will also allow you to save on additional repairs and install additional services
