The number of projects carried out by Lioncom in 223 cities of Ukraine has already exceeded the thousand mark, so we are no longer able to keep all the accumulated knowledge within ourselves, and we will be happy to share our experience.

Today we will talk about the prize draw, the rules for holding it and the mistakes that are usually made at events.

This article will be useful, first of all, to the hosts and coordinators of holiday giveaways.

RULE 1. Always-Always-Always conduct only fair draws.

Believe me, a reputation earned over the years can be irretrievably lost in an instant. And for what? Not a single TV, car, or even a certificate with an impressive number of zeros is worth a stain on your reputation and an end to your career! If you accept this simple truth, you can be proud own work and the work of your clients, and in addition receive a bonus to karma!

After talking about morality, Lioncom offers to work on mistakes together so that the priceless pranks won’t be excruciatingly painful.

RULE 2. Preparation and planning

Before the start of the drawing, it is necessary to organize the site so that the gathered guests do not interfere with the passage to the store, so as not to create obstacles to the normal functioning of the client’s main activity. In addition, it is necessary to think about how the winners will get on stage so that there is no unnecessary fuss in the process.

It is also necessary to instruct an assistant to record the details of all winners. This may seem like an unnecessary manifestation of bureaucracy to you, but believe me, this is a necessity that can help you out in case of omissions with the client or any disagreements when providing a report on the drawing. And then you will be very grateful to this article for its advice and to that fragile girl with a piece of paper and a pen for her simple work.

RULE 3. Transparency of the draw

Do not use cardboard box, hat or bag to determine the winner. The lottery machine should always be transparent!

This is not just a prank tool, it is a symbol of justice. Do not give the audience any reason to doubt that their winning or losing is the dictates of fate. Let them hope for Fortune’s favor, squeeze the rabbit’s feet tighter and not take their eyes off the mesmerizing dance of pieces of paper inside the lottery machine.

RULE 4. Be honest, but don't trumpet it.

If you are the host of a prank, just forget, erase from your vocabulary the phrases “everything is fair with us!”, “no deception” and the like. It's just a taboo prank.

Remember the phrase “sleight of hand and no fraud”? We agree that she simply emits the smell of deception. Nothing causes more mistrust than a call for trust. Remember: customer trust is presumed, but its status is so precarious that it can be shaken by a slight blow of the autumn wind. They don’t believe so much as they doubt. You can't dispel the fog, but you can illuminate the road with a flashlight!

The work of the presenter during the prize draw is a piece of jewelery work. So don't forget white gloves, tweezers and confidence!

We must leave the right to doubt to the participants of the draw! After all, rights and freedoms are protected by the International Convention and the Constitution of Ukraine!

So “doubters” are not a problem! You need to focus your attention on the “lottery atheists.” To all non-believing Thomases who are telling you that this is all a scam, mentally suggest visiting a speech therapist, and publicly try to kindly and correctly ridicule their position.

You can tell a story from your own practice. In general, it is useful to have a couple of life stories in your arsenal for all occasions (and it doesn’t matter whether they are real or fictitious, the main thing is that they are from the heart). If you don’t have one yet, we’ll share with you one of our golden reserves.

“Once, at the opening of an ATB store in Poltava, a customer filed a police report against me because it was carried out dishonestly: she wanted to win a TV, but she won a microwave! :-)" - Anton Sadykov.

RULE 5. Give the right to decide the destinies of children

Never remove forms from the lottery machine yourself. The leader is not trusted. He is perceived as an interested person. Each participant in the drawing knows that the presenter was paid money, this is his job and it is unlikely that he has a good goal to distribute all the prizes ordinary people like them. But you never know, maybe the leaders are also a magician, or worse, a former thimble-maker with the notorious “dexterous hands.”

Ideally, you need to find a little immaculate angel with an unblemished reputation among those present and entrust this mission to him. Children are our everything! Features during the prize draw.

RULE 6. Show results

Here you need to take into account the scale of the draw: with a small number of guests, the questionnaire can be handed over, but if the results are announced from the stage, you need to make sure there is a screen on which the winning questionnaires will be projected.

RULE 7. Learn to keep secrets.

When making the contents of the questionnaire public, do not forget that the client's personal information must remain protected. So, when showing the profile to the public, the presenter must hide all information that is classified as “top secret”, such as the number mobile phone, series and passport number and so on.

RULE 8. Neutralize threats

At every holiday there is a small percentage of people who are ready at any moment to stir up a scandal from scratch, start a fight or do their share of destruction. We have seen all this repeatedly at openings across the country.

Your task is to identify among those present those who trust you least, or rather, those who disbelieve the most. It is necessary to create a commission from these people, which will become, in the eyes of the audience (primarily, in their own eyes), the guarantee of the fairness of the draw.

Remember one thing, these “scandals” do not want honesty and truthfulness, but attention - so give them attention by winning them over to your side.

Be sure to talk to each of them on stage and find out why they don't believe in honesty. It doesn’t matter what they answer - this will be their finest hour when all the attention is on them.

Being directly near the lottery drum, these people will no longer be able to disturb you.

RULE 9. Follow the rules, but be flexible

The presenter must be primarily on the buyer’s side and treat emerging situations with understanding. The human factor plays a decisive role in the results of the draw: there is a possibility of misunderstanding the conditions, missing some little detail or forgetting something. For example, if the winner left his passport at home, but at the same time he has a license or a foreign passport, the presenter must accept them, because these documents confirm the identity of the citizen in accordance with the legislation of Ukraine. We must be able to forgive mistakes of our clients, but we should not forget that all these concessions take place only in the absence of gross violations, within the error determined by common sense.

Secondly, you need to remember the interests of the other participants. The leader’s flexibility should not be evidence of his weakness; you should not be led by the shouts and cheers of the crowd, as this potentially entails a loss of a sense of control over the situation. It’s worth listening to the lines of the famous song and “don’t bend to the changing world.”

RULE 10. Resolve any controversial situations that arise!

The probability of a perfect draw tends to zero. During its implementation, as a rule, a lot of small difficulties arise, and sometimes serious problems.

The host of the drawing is not just a cheerful guy handing out prizes, he is the main responsible person in whose hands the power and levers of control over the process are concentrated. Of course, we are holding a draw on democratic grounds: the public is the people in whose name all this action is taking place. However, in case of announcement " state of emergency", the reins of government and the right to command on an absolute scale are transferred to the leader.

And here it’s up to you to rule the roost. You are the Supreme Judge in all matters. And of course, you listen to all sides of the conflict, listen to the opinion of the jury (represented by the commission), but the decision is yours. And it must be rational, fair and unshakable.

RULE 11. Show the “main” at the very beginning

Before the start of the drawing, if there is a coordinator or other responsible person present at it, introduce it to the public, inform that it is this person who will make decisions in controversial situations. Such a gesture will automatically increase the authority of this person in the eyes of the participants. And you will be able to prevent questions like “who else is this?” and “why should we even listen to this blonde?”

RULE 12. Follow the timing of the event

The drawing should be carried out optimally quickly: not hastily, slowly, but quickly. Delaying it won't do any good. No matter how paradoxical it may sound, the more gifts are given out, the more negativity accumulates. With each disappointment, the internal indignation of the participants grows, but there are always many times more losers than winners.

The ideal timing of the drawing is within one hour, during which 10, maximum 15 prizes and gifts are drawn. If there are more prizes, then it is worth considering a package drawing system: put several gifts up for grabs at the same time, pull out the corresponding number of questionnaires and invite several winners to the stage. This will increase your productivity and prevent the event from becoming monotonous. And the drawing will go faster, and the winners will have more fun taking photos in the company of other lucky winners.

And remember:

GOOD LOTTERY – GOOD KARMA

Presenter at the opening of Ringo's store

We released new book“Content Marketing on Social Media: How to Get into Your Followers’ Heads and Make Them Fall in Love with Your Brand.”

VK is one of the most popular social networks, which opens up maximum opportunities for users. With its help, you can not only maintain communication with friends, but also implement various commercial ideas and plans. One of effective tools groups and communities act to successfully conduct and promote business. You can attract new audiences through sweepstakes. Next, we will tell you in detail how to hold a competition in VK and what you can achieve with its help.

The principle of the drawings

All competitions on VK follow the same pattern. It involves performing the following actions:

• publication of a separate entry that contains information about the rules of participation;
• selection of a picture that matches the theme of the drawing or prizes;
• creating a prize fund (or purchasing raffled goods and services).

The competition entry must contain information about the number of prizes, the timing of the promotion, as well as the method for determining the winners. The visual component is of particular importance - users will be more willing to take part in the drawing if they see what awaits them if they win. That is why it is recommended to place photographs of prizes on competition posters.

Another factor that encourages users to participate is the simplicity of the conditions, so there is no need to invent complex circuits. The rules for holding competitions require participants to fulfill the following points:

• subscribe to a public page or join a group;
• like the competition entry;
• repost it;
• do not delete the post from your page until the end of the promotion.

As a rule, the number of prizes awarded varies from one to three. The more prizes there are, the more willing people are to take part.

VK management policy

As a rule, the owners of groups and public sites decide to hold a drawing on VK in order to expand the audience and increase the activity of subscribers. Previously, automated programs and cheating applications were used for these purposes, but the VKontakte administration launched a serious campaign to combat them. There are several reasons for this. Firstly, all the methods that help increase the number of subscribers and likes do not allow the group to earn money from its target audience. And secondly, they undermine the internal ecosystem social network, which negatively affects the incentives to fill public pages with high-quality and interesting content.

In addition to external resources, VK management is fighting communities that specialize in distributing prizes to everyone who joins them and invites a certain number of friends. They are variations automatic programs cheating, promote the sending of spam and illegal advertising.
Official rules for holding competitions in VK:

• Groups that are entirely dedicated to distributing votes and other virtual gifts for joining them and inviting friends are subject to penalties and are blocked without warning. It is not recommended to use them for advertising purposes or to promote goods and services.
• When organizing competitive events in commercial or entertainment groups, you should not use VK virtual objects (votes, stickers, gifts, etc.) as prizes. Give preference to your organization's products and services. This way you will not only increase target audience community, but also promote your own brand and increase interest in its products.

By adhering to these rules, you will successfully conduct the draw, avoiding blocks and other penalties.

How to hold a draw on VK

You must consider three important aspects:

• The competition must be creative and interesting.
• The prizes to be played must be real (a product or service that the winner can use).
• Do not encourage users to subscribe to the community - this will not bring you many new subscribers.

At the end of the entry, be sure to indicate how the winner will be determined. This will convince participants of the fairness of the action and dispel assumptions about fraud. As a rule, applications such as:

• Random App is an official application recommended by VK management. To use it, you must allow access to confidential information. The winner can be chosen by likes or reposts.

An honest and clear determination of the winner is the key successful implementation competition. If you are suspected of rigging the results, the group may be blocked. You will avoid this by providing participants with irrefutable evidence: video or photo report, live broadcast. In addition, results must be summed up within a strictly specified time frame. When the prize is awarded, it is recommended to take a photo or video with the winner.

What competitions can be held

Competitions and sweepstakes are clearly regulated by VK management. If at least one of the established rules you risk being subject to penalties and having your community blocked. Next, we will talk about what it is strictly forbidden to do during competitions, and how to avoid getting banned.

Young groups often offer the following condition: repost the post and collect the maximum number of likes on it (the one who manages to get it wins greatest number"Like" marks). Such competitive schemes are a direct path to blocking. The fact is that they stimulate artificial cheating and mass spam, thereby violating internal work social network.

Often, communities require contestants to write a post of a recommendatory nature (for example, about goods or services sold to them). The one whose review ends up with the most likes wins. Such conditions are also subject to penalties and lead to blocking.

What conditions are acceptable? The organizer of the competition may require participants to:

• like the post;
• repost;
• subscribe to the community or join the group where the draw is being held;
• subscribe to one third-party source (YouTube channel, sponsorship account on Instagram, another VK public page, etc.).

To summarize all of the above, we note that regardless of the topic, competitions should be held after all prizes and gifts have been announced. People need to understand what they can get if they win. Some publics use a trick, saying that the prize fund can be increased if a certain number of contestants are recruited. Such tricks are considered illegal and are not allowed by the VK administration.

During times Soviet Union there were several state lotteries. People eagerly bought tickets in the hope of winning the coveted prize. After the collapse of the USSR, lotteries began to grow by leaps and bounds. There are literally only a couple of state-run broadcasts left every week, independent of anyone, and broadcasting on a weekly basis. The main boom comes from lotteries and promotions that promote their own products. They are organized everywhere and attract all segments of the population to the drawings. Those who want to organize them and those who want to take part in them are not decreasing. Why? The answer is simple, even big aunts and uncles also love to play.

How to conduct and organize a legal lottery

IN given time The main organizers of lotteries are large companies and trade representatives various brands. Holding sweepstakes helps promote a product, successfully present a new product, and make a statement, thus attracting attention to the new product. Companies and representative offices display their products in large hypermarkets and actively recommend buying their products, cutting out coupons or collecting special stickers. The conducted lottery gives a large profit in sales, as it attracts the attention of buyers.

Most often, lottery draws are structured in such a way that for some time small and inexpensive prizes are drawn among buyers, and then these same buyers can take part in the draw large sum money or valuable prize. Lotteries can be held for some time, during which you need to accumulate coupons or instant ones, by participating in which you can win inexpensive prizes without leaving the cash register.

For the most part, lotteries are good psychological approach to the consciousness of citizens. Even if a person did not plan to buy a pack of cookies, but after seeing the drawing, he has a desire to buy it. Many of the participants consider themselves opponents of such pranks, but subconsciously fall into the network of the organizers of the action.

Most of all promotions and giveaways are based on collecting stickers or clipping coupons. Sometimes the organizers promise prizes to all participants without exception, defining them by a certain number.

Many analysts, in order to run a successful business, recommend that entrepreneurs periodically hold lotteries in order to increase sales of a particular product and thereby keep their business afloat.

Long before the lottery is held, it is necessary to conclude an agreement with lottery agents. Their main task is to stock up on promotional products and promote them. The next job of agents is to create good information support for the product, correctly distribute the prize fund and conduct the lottery itself, adhering to the rules. Lottery agents distribute prizes to winners or make cash payments.

If an entrepreneur or company wants to hold a lottery, they cannot do it without the help of professional agents and legal support. Without legal support, it is much more difficult to cope with the lottery. Often, after pranks, controversial situations arise, which a competent lawyer can help resolve.

This is interesting: if you are interested in business in this area, we recommend that you familiarize yourself with our business ideas ““.

Organizer of the lottery throughout the territory Russian Federation anyone can speak legal entity, registered with Rosfinmonitoring. To register with Rosfinmonitoring, you will need an application and a notarized certificate of form 2-KPU. The start date of the lottery should be chosen in advance, so that in the event of force majeure, there is enough time for their favorable resolution.

All lotteries held on the territory of the Russian Federation undergo mandatory registration with the Federal Tax Service. To do this, you need to collect a package of the following documents:

• Attached is a document which, in accordance with federal law, specifies all the conditions for holding this lottery
• INN of the lottery organizer, Charter, OGRN certificate - copied and notarized
• A special document that describes how to contract with lottery agents, as well as how consumers learn about an upcoming lottery. The document also provides characteristics of the promotional product and its description.
• That there are no debts to tax service you must provide a certificate.

The process of collecting documents and reviewing them takes at least half a month, so before the start of the drawing you should think through all the technical issues in advance and conclude an agreement with the agent. For several years, the procedure for registering your own lottery has been somewhat simplified, since a license is no longer required to operate it.

For those who decide to take advantage of naive citizens and are not going to give the promised prizes to the winners, they are prosecuted by law in accordance with the articles prescribed in the Civil Code, in particular.

Holding competitions on VKontakte is one of the most effective ways to promote and attract people to the group. With the help of all kinds of competitions, you can not only increase the number of subscribers, but also revive your audience. Users are happy to repost in the hope of winning.

There are a huge number of regional communities that have become popular and gained a large audience due to the fact that they relied on promotional drawings for prizes for joining and reposting.

How to conduct sweepstakes on VKontakte

Today, for a competition to bring results, you need to try very hard, show imagination and spend money on the prize fund. The audience is already tired and has begun to participate less in such events, which is why administrators have a logical question: how to properly conduct a VKontakte drawing in order to interest users?

Despite the fact that each competition must be individual and creative, there are some features that are typical for events of this kind. Don't know how to run giveaways Just follow the basic rules.

Rules for holding competitions

The first thing to do is to organize the competition correctly so that as many people as possible can participate in it. more people and there was plenty to choose from. It is imperative to describe in detail the conditions of the drawing, that is, what actions need to be performed, what the prize will be, when and how the results will be summed up.

Highlights

The following points will attract the user's interest:

1. The visual component is very important, users will be more willing to take part in the competition if they see the prize, so place an attractive picture on the poster, ideally this should be an image of the prize.
2. Don’t know how to hold a prize draw on VKontakte? First of all, do not forget that the main interest for participants is prizes. Therefore, write down information about them in detail. For example, the winner will receive pizza for first place, a 50% discount coupon for second place, and a 10% discount for third place. The more prize places, the more actively participants will be included in the drawing.
3. Please describe the conditions in detail - what needs to be done to participate? The conditions should not be complex, and if there are several of them, then divide them into points. Example:
   • "You must be subscribed to our group."
   • "You should repost the post."
   • “You cannot delete a post before the end of the competition,” etc.
4. Indicate the end date of the drawing and how the winner will be selected. For example, “On the last day of the month, using the application to select the winner, the results will be summed up, the process will be filmed and posted in the group. Good luck, guys!”

How to interest your audience

How to conduct “VKontakte” drawings in a group so that the competition is of interest to the participants? We need to add some creativity.

Come up with an occasion dedicated to some event, holiday or any other occasion. Despite the fact that everyone has long understood the purpose of holding competitions, it will bring more results, if participants see in it interesting legend, which will add ambiance. The draw can be timed:

• by calendar date;
• release of a new seasonal collection of a store/brand;
• launch of the season (skiing, summer, etc.);
• the onset of summer;
• as support for a promotion, sale, new arrival of goods, etc.

You can come up with a huge number of interesting and creative ideas.

When choosing a topic, do not forget that this tool makes it possible not only to gather an audience in the VKontakte group, but can also be an effective marketing tool that will help convey information about products to consumers, and most importantly, increase sales. So how can you conduct a “VKontakte” drawing among reposts as efficiently as possible?

What else to pay attention to

For good results you also need:

1. Choose a thematic prize. You shouldn't play the microwave oven if your specialty is sporting goods. This approach will not only prevent you from attracting the maximum target audience, but will also put you in a stupid position. In addition to the fact that the prize must be consistent with the activities of the community, it must also be valuable either in value or uniqueness.
2. Write a unique text. The key to the success of any competition is a bright picture and catchy text. Today, in the age of information overload, users scroll through the news feed very quickly, rarely stopping only at interesting posts. Your task is to hook a person and not scare them off with long text. Remember that the reader makes a decision in seconds.
3. Advertise the competition. Don’t know how to hold a VKontakte giveaway? If the community size is less than 10 thousand participants, then count on good results no need to. Think over this point in advance, pay for advertising, and negotiate with the administrators of similar groups about reposts. Cooperation with like-minded communities always produces results, but under no circumstances work with direct competitors.
4. Remind subscribers about the competition. If the prize is valuable, then the competition can be extended over a long period. Some competitions last for a month, and many subscribers simply forget about it, and new community members may not even know about the competition. To avoid this, you can do the following:
   • pin the announcement of the competition in the community header;
   • publish additional posts about the draw with a link to the main post;
   • send out a newsletter about the competition (on your own website, on other resources, by mail).

Summing up

The correctness of the summing up procedure should be approached with particular care.

Are you thinking about how to conduct VKontakte giveaways? The random winner must be chosen fairly. The key to future successful competitions is transparent and clean elections of the winner. If your goal is to develop the group and work with the audience, then additional risks are not needed. If results are suspected of being manipulated or other violations are detected, the group may be blocked altogether. How to avoid this?

1. Choose the winner honestly, making the process as transparent as possible (video report, photo report or live broadcast).
2. Submit your results strictly on time.
3. Post a photo or video of the prize being presented.

Ask the winner to write a review, talk about his impressions of the giveaway, about the product, separating a separate topic for such posts in the group.

Competitions can trigger bans

Most community administrators know how to hold a VKontakte raffle, but they do not know that all kinds of competitions can also cause harm. There are a number of rules, failure to comply with which may result in blocking the community. Therefore, carefully study the requirements, choose conditions and prizes.

Virtual incentives in the form of gifts, votes and stickers can only be given to participants creative competitions, for example for the best drawing or photograph. When distributing virtual prizes for your activity in the community, you may be blocked.

If the community administrator complies with all the listed rules, then he has nothing to fear. Next, you can move on to the issue of determining the winner.

How to choose a winner

We have discussed how to conduct VKontakte sweepstakes, now let’s move on to how to choose a winner. For this there are various ways, but in most cases, a random participant who shares the competition post with friends wins. If you choose manually, the administrator may be suspected of deception, so it is better to use special services and record the process on video.

There are various applications that automatically determine the winner. It’s easy to find them; to do this, in the menu on the left, go to the “Games” section, and enter the name of the application in the search bar. What applications are there?

• Lucky you. The most popular program with which you can very quickly and easily choose a winner. It's easy to use: top margin insert a link to the entry about the competition, in the bottom - a link to the community. The program will automatically determine the winner from the list of participants who shared the post.
• "Choice" The advantage of this application is that it can determine any number of winners who shared a post from those participating in the competition.
• Random App. To get started with this program, you must allow access to your personal information. There are several options for choosing winners: those who shared the post, by likes, from all participants.

Websites

In addition to the official VKontakte applications, you can use the following sites:

• Konkurzilla.ru. Working with the site is extremely simple; you do not need to install anything or open access to personal information. You just need to enter a link to the competition post, and you will receive a list of winners (you can select up to 100 people);
• "Vkonkurs.rf". To select the winning participant, you must provide a link to the competition and press the “Define” button. It is possible to select several winners at once.
• Megarand.ru. The site contains additional features, for example, setting a scan for a specified time. This is convenient when the draw ends at an inconvenient time. You can specify the number of winners and the list of gifts they are entitled to. It is also possible to check whether all competition conditions are met.

There are a huge number of ideas for how to conduct VKontakte sweepstakes, as well as ways to determine the winners. The main thing is to do it honestly and openly, then everything will work out for you.

• How to hold a prize draw and avoid a fine of several hundred thousand rubles
• 3 rules for conducting a prize draw: how not to receive a fine of several hundred rubles
• Why is it now dangerous to mention the word “lottery” when conducting marketing campaigns?
• Is it possible to determine the winner of the promotion randomly and set limits on the number of prizes?

In this article I will tell you, how to hold a draw prizes correctly and not receive a fine of 300 thousand rubles for this.

To increase demand for their products, companies hold various competitions, sweepstakes, games, quizzes, but in essence they are all lotteries. An unpleasant surprise for business came from Federal Law No. 416-FZ of December 28, 2013 (amending the Law “On Lotteries”), which actually imposed a ban on organizing such events from January 1, 2014. Previously, any company could hold an incentive lottery with prior notification tax office, then now only the state has such a right. Lotteries can be all-Russian and international, as well as draw and non-draw. In the first case, the prize fund is played out between all participants at the same time after the distribution of lottery tickets; in the second, information allowing to determine the winnings is included in lottery tickets(including electronic) at the stage of their manufacture (creation).

If you want to run a lottery. First, you need to choose a lottery organizer (this role can be played by any federal executive body), submit an application to participate in the competition (there may be several applicants) and wait for the results. If the decision is positive, your company will receive the status of a lottery operator. Please note that companies that meet certain requirements are allowed to participate in the competition, for example, they have no debts to the budget. One more nuance: the company that wins the competition undertakes to transfer to the state 10% of the difference between the revenue received and the winnings paid. This money will be used to finance socially significant facilities and events. To ensure that funds are received, the organizer often requires the operator to provide an irrevocable bank guarantee valid for at least five years.

How to hold a draw? To avoid dealing with government agencies, it is better to hold sweepstakes or promotions. The main thing is that this marketing ploy is not regarded as a lottery. Otherwise, the company will be fined 200–300 thousand rubles. for holding a promotional event without permission from the Government of the Russian Federation.

Signs of a lottery (according to the Federal Law of November 11, 2003 No. 138-FZ “On Lotteries”): purchasing a ticket for money; drawing a prize using special equipment (lottery machines); formation of a prize fund from proceeds received from ticket sales; random way to determine the winners. Therefore, when conducting a promotion, your marketers must exclude these criteria, since the presence of at least one of them will lead to it being recognized as a lottery.

The American company HubSpot found out which first sentences do not inspire the reader, but, on the contrary, force them to delete the letter.

In our article we have collected 5 such phrases and ways to correct mistakes.

You can do this as follows:

• collect requests from customers for free, for example, using your company’s website or SMS messages;
• if you need to draw a ticket to determine the winner, use a regular vase for this;
• form the prize fund from your own funds, and not from money from ticket sales ;
• establish an algorithm for determining the winners.

At the same time, it is possible that even after fulfilling all the requirements, you will still have to defend your position in court. The following methods will help you increase your chances of winning.

Rules for the prize draw: how not to come to the attention of inspectors

Method 1.To avoid the factor of chance, give prizes to everyone who applied to participate in the promotion. In this case, your client does not risk anything: receiving a prize does not depend on the will of fate, but only on his actions aimed at receiving the winnings (for example, by filling out an application on the website). The truth remains open question about what prize the participant will receive: the main, incentive or one of several (receipt of the main prize can be regarded as happening by chance). It is also worth noting that you cannot limit the number of prizes. Phrases like "the number of prizes is limited" or “the prize will be awarded to the first five applicants” will also be considered a violation. To avoid such incidents, it is better to write in the conditions as follows: “prizes are distributed according to the approved methodology”, “prizes are awarded based on objectively obtained data”, that is, immediately eliminate the factor of chance. Here, for example, is how the Yves Rocher Vostok company tried to bypass the rule of chance when determining the winners of the holiday promotion “City of Flowers for You”: “1st, 2000th, 4000th, 6000th, 8000th and 10,000th - participants of the promotion who have placed an order for products are entitled to receive a prize from the organizer of the promotion. Participants of the promotion who are entitled to receive a prize become winners of the promotion.”

Method 2.Form a jury to select the winners. You can give prizes to those who cope best with a creative task (for example, who speaks most effectively about their love for a product, writes the most romantic letter, comes up with the most original use packaging, etc.). Then the final result will depend not on chance, but on creativity participant, which must be assessed by a competent jury.

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Prize or gift ?

To avoid being subject to restrictions, replace the word “prize” with the word “gift”, indicating the conditions for receiving it. For example, one of the companies offers gifts to the first five customers who make the largest purchases, or the first five customers who pay for goods on the 5th of the month at all fifth cash registers in the network. In this case, all gifts are paid from the profits of previous periods.