All women want to be beautiful, young and well-groomed. There are hundreds of stores with the necessary cosmetic products to help them. A modern woman is ready to spend at least 15% of her income on the purchase of cosmetics and perfumes. Many are ready to save even on food, but provide themselves with the necessary beauty products. Therefore, business on these goods is consistently popular and has constant demand. To launch a win-win business with minimal risks and clear calculations of efficiency, you need to write a business plan for a cosmetics and perfumery store, an example of which we present in this article.

Project Summary

Cosmetics and perfumes are sold everywhere, even in the smallest cities of the country. However, only girls and women with high incomes spend large sums, so it is better to open such a store with a population of at least 500-800 thousand inhabitants, where there is a sufficient number target audience. It is planned to open a cosmetics and perfumery store in big city Russia. Despite more competition in almost all areas, demand is high, so we will create a store that will combine a good assortment, excellent quality of goods, a high level of service and a favorable location point of sale.

The store's opening hours are daily, from 10:00 to 21:00, without days off or breaks. Once a month – the last Monday of the month – is a technical day for inventory.

Our store will offer offers on the most common cosmetics among the main target audience, as well as more than 30% of the assortment of natural cosmetics.

Main target audience of the store:

• Women from 25 to 45 years old (40%).
• Girls from 16 to 24 years old (30%).
• Women from 46 to 60 years old (20%).
• Men from 30 to 50 years old. (10%).

We should not forget that men often go to such stores to make purchases for their beloved women with or without reason, and also buy hygiene products and perfumes for themselves. Basically, they purchase perfumes, but every fifth male buyer can also purchase some cosmetics (creams, hygiene products, sets).

Our store selling cosmetics and perfumes will target customers with middle and high incomes.

Competitors:

• Online stores of cosmetics and perfumes.
• Similar stores.
• Hypermarkets with departments of cosmetics and other goods.

Each of the competitors can and should be fought. It is important to know the competitor in person, analyze the range and prices, advantages and disadvantages. Then creating your own successful company policy and marketing strategy is easy.

Main business risks:

To take into account all financial and marketing risks, you will need to draw up a business plan for a cosmetics and perfumery store with calculations, which will take into account all the main costs, investments in rent, interior, advertising, the cost of retail equipment and the amount for the first purchase. This is necessary in order to calculate the profitability and payback period of the store opening project.

Registration and registration

To open a store, you will need to register with the tax authorities. Because we have one single founder, work with legal entities We do not plan, registration of an individual entrepreneur will be enough.

We will choose a simplified taxation system based on the “income minus expenses” system.

OKVED: 47.11 and 47.91.1, in case of online sales.

We don’t need to spend a lot of time preparing reports or hire a separate accountant for this. The entrepreneur will conduct all documentation independently.

The cost of registering an individual entrepreneur is 800 rubles.

It is also necessary to obtain permission from the Fire Inspectorate.

For everything you will need no more than 2-3 thousand rubles.

Search for premises and commercial equipment

When opening a cosmetics store important point is precisely the location of the outlet, because in 90% of cases, women make such purchases impulsively. Therefore, we rent premises in a large area of ​​the city, always in a heavily traveled place, close to bus stops public transport and in the vicinity of other stores with a similar target audience.

For our store, which is average in terms of parameters, 30 sq. m. will be enough. m. Main space – shopping room; 10 sq. m - bathroom and mini-warehouse for goods. The cost of such premises will be about 30 thousand rubles.

Indoors you will need to do redecorating for the amount of 150 thousand rubles. You will need to pay monthly communal payments 5 thousand rubles.

To place goods you will need equipment. These are racks, shelves, display cases, furniture and equipment for staff. Retail store equipment To minimize costs, we will purchase used ones in good condition.

Equipment estimate:

Name	price, rub.	Quantity	Amount, rub.
Tall glass shelving	5000	3	15 000
Low display case for cosmetics	4 000	2	20 000
Showcase island for perfumes	5 000	2	10 000
Reception desk for cash desk	5 000	1	5 000
Chair, laptop for cashier	20 000	1	20 000
Lighting ( spot lighting, showcase lighting)	20 000		20 000
Cash machine	5 000		5 000
Alarm system	5 000		5 000
Total			100 000

Assortment and first purchase

For success and revenue growth, you will need the right assortment. It can only be determined after analyzing competitors, studying information on the Internet, and communicating on women’s forums in the city. The goal is to determine what women use, what they miss, and what brands they prefer.

It is very important to make a successful first purchase, because... there is a high risk that half of the units will remain on the shelves for a long time. To do this, we analyze demand, compile top positions that will be sold with the maximum guarantee, and purchase a little of everything. If there is an increased demand for certain items, it is better to quickly re-order goods than to purchase brands that no one needs.

• Makeup products (lipstick, mascara, eye shadow, etc.).
• Skin care for face and body.
• Cosmetics for women 30+.
• Hair care.
• Body care in summer/winter.
• Cosmetics for men.
• Perfumes for women/men.

Approximate first purchase of goods:

Name	Amount, rub.
Foundations 1	9 000
Foundations 2	15 000
Powder 1	9 000
Powder 2	6 000
Blush	8 000
Eyeshadow base	3 000
Shadows	6 000
Pomade	6 000
Mascara 1	12 000
Mascara 2	8 000
Eyeliners	9 000
Eyebrow pencils	4 500
Lip pencils	6 000
Tonics	9 000
Moisturizing cream	9 000
Nourishing cream, BB cream	10 000
Body cream	8 000
Anti-aging cream 1	16 000
Anti-aging cream 2	15 000
Anti-aging cream 3	20 000
Hand cream 1	3 000
Hand cream 2	5 000
Anti-cellulite cream	16 000
Face masks	15 000
Perfume for women 1	15 000
Perfume for women 2	50 000
Perfume for women 3	40 000
Perfume for men 1	15 000
Perfume for men 2	49 000
Total	396 500

This is a small fraction of what should be in a cosmetics and perfumery store. Product categories have been combined because face or hand cream alone should be at least 5-6 brands, as well as lipsticks, mascara and various creams. As for perfumes, for women there should be at least 20-25 options to choose from, for men - at least 15 scents.

The second purchase should be more deliberate, based on an analysis of demand, level of need and individual orders clients.

Staff

A small staff will be required for the active operation of the store. The entrepreneur himself can sell goods together with one hired sales consultant. In the future, another consultant will be needed, and the entrepreneur will serve as a store administrator.

The cost per employee when starting a business will be about 20 thousand rubles. It is imperative to prescribe motivation for the seller, which will be based on sales.

The seller's work schedule will be 2/2 in accordance with the store's operating hours.

The entrepreneur will carry out accounting, purchasing and delivery of goods independently, as well as the advertising campaign.

Marketing and advertising

In a competitive environment, even at the stage of creating a business, an analysis of competitors and the target audience will be required. Therefore, marketing and analytics should not be shelved. In addition, do not forget about monitoring competitors at least once a week for similar products and brands.

To open a store you will need to spend money on the following tools:

Every month you will need to spend about 40 thousand rubles on promoting groups on social networks, flyers, and promotions. Discounts and promotions must be coordinated with suppliers, and promotions must be periodically held together with manufacturers.

You can use the following suggestions:

• When purchasing 2 sets of eau de toilette, the third one is 50% off.
• Loyalty card (cumulative system of discounts, depending on the volume of purchases).
• The birthday boy/girl gets a 20% discount on any eau de toilette.

Expenses and income

Here we will take a look at the picture of costs and income, calculate the potential profitability for the 3-4th month of the store’s operation, and determine sales plans on the basis of which the requirements for the sales consultant will be formed. We will also calculate the profitability and payback period of the initial investment.

Start-up costs

Income

In the first few months there will be sporadic sales from potential buyers passing by. Starting from about the third month, people will come to the store more often not only for impulse purchases, but also a base of regular customers and those who came as a result of a review will be formed.

Estimated sales plan from the 3rd month of store operation:

Name	Purchase price, rub.	Quantity	Amount, rub.
Foundations 1	300	20	6 000
Foundations 2	500	10	5 000
Powder 1	300	20	6 000
Powder 2	600	10	3 000
Blush	400	10	4 000
Eyeshadow base	300	10	3 000
Shadows	300	15	4 500
Pomade	300	20	6 000
Mascara 1	400	30	6 000
Mascara 2	800	10	8 000
Eyeliners	300	30	4 500
Eyebrow pencils	300	15	4 500
Lip pencils	300	20	6 000
Tonics	300	10	3 000
Moisturizing cream	300	10	3 000
Nutritious cream	500	10	5 000
BB cream	500	10	5 000
Body cream	400	10	4 000
Anti-aging cream 1	800	10	8 000
Anti-aging cream 2	1 500	7	10 500
Anti-aging cream 3	2 000	5	10 000
Hand cream 1	150	20	1 500
Hand cream 2	500	10	5 000
Anti-cellulite cream	800	5	4 000
Face masks	150	50	7 500
Perfume for women 1	1 500	10	15 000
Perfume for women 2	5 000	10	25 000
Perfume for women 3	8 000	5	40 000
Perfume for men 1	1 500	10	15 000
Perfume for men 2	7 000	7	49 000
Total			277 000

Minus the share of suppliers, our income will be about 200 thousand rubles per month.

After deducting monthly payments and taxes, there will be about 90 thousand rubles per month left.

The return on investment will be about 50%.

The payback period for the investment will be about 8 months. Taking into account the fact that the business will not reach the indicated profitability immediately, you should expect a return on investment in 1 year.

Eventually

Retail trade in cosmetics and perfumes in a large city is very profitable business. Despite the high level of competition, there is every chance to make great money and actively develop your business, because this area has a high level of demand.. The project for the year is to open 2 more such stores throughout the city. In addition, to increase sales in the future, an online store will be created with delivery of products throughout the region. Profit will increase several times.

Business in Russia. Guides to starting a business in the regions.
We are trusted by 700,000 entrepreneurs in the country

* The calculations use average data for Russia

1,687,000 RUR

Starting investments

7 months

Payback period

125 sq.m.

65,6%

Profitability

To implement the project, 1,687,700 rubles will be required. starting investments. The return on sales will be 65.6%, and the payback period is 7 months.

1. Project summary

Objective of the project– opening of a beauty salon in Rostov-on-Don, capable of providing residents of the city with high-quality skin, face, and body care services, as well as hairdressing services.

The financial model was calculated for a beauty salon located in the Sovetsky district of Rostov-on-Don. Potential clients of the salon are city dwellers with average incomes, mainly women from 25 to 40 years old and older, as well as men and children.

The main services of the beauty salon are:

4. Body skin care

5. Solarium

6. Sale of cosmetics

To implement the project, 1,687,700 rubles will be required. starting investments. Part of the investment budget is planned to be raised through loan funds, which will amount to 200 thousand rubles.

*data for 3 years of work

Duration of the investment stage, including receipt permitting documents, repair and redevelopment, purchase of equipment and Supplies, calculated for the period from March to May 2016. The start of sales is scheduled for June 2016. Reaching the planned sales volume at 30% load – 4 months.

2. Description of the industry and company

The goal of this project is to open a beauty salon that meets the principles of highly professional service in Rostov-on-Don. Clients are offered a wide range of services in the following areas: hairdressing services (haircut, styling, coloring, chemistry), manicure and pedicure, nail extensions, cosmetology, massage. According to the marketing agency Global Reach Consulting, the beauty salon market is estimated to be rapidly growing. The greatest concentration of beauty salons exists in millionaire cities - Moscow, St. Petersburg, Novosibirsk, Krasnoyarsk. Rostov-on-Don, according to 2GIS experts, holds 5th place in the number of beauty salons. There are 77 salons for every 1,000 women. The growth in the number of beauty salons can be explained by an increase in demand for their services. According to Reports and Reports, the number of women attending beauty salons and beauty salons, over 15 years from 2000 to 2014 increased from 4% to 40%. Visiting salons is no longer associated by the population with expensive services for the elite; services have become available to a huge number of people from the middle class. The acceleration of the pace of life, as well as the need for quality services, has forced many women, instead of tidying themselves up at home, to turn to beauty salons, which is much simpler and more convenient.

The beauty salon is a premises on the ground floor of a multi-storey residential building on the first line of houses with a separate entrance and sign. The salon area is 125 sq. meters. The salon has a hairdressing room, a manicure and pedicure room, a beauty parlor, a massage room, a nail extension and make-up area, as well as a solarium, an administration and staff rest area. The salon is open to clients from 9.00 to 21.00, seven days a week. The work schedule of employees (service personnel) is 2/2 shifts.

The management structure consists of an administrative department, which is represented by 2 salon administrators: a senior administrator and an assistant administrator. The service staff is represented by six general-purpose hairdressers, a cosmetologist and a massage therapist.

The cost of repairs, redevelopment and interior equipment is 982.7 thousand rubles. Taking into account start-up costs for company registration, personnel selection procedures, marketing activities, as well as working capital investment period (500 thousand rubles), the cost of the project will be 1,687,7000 rubles.

To implement the project, it is planned to attract 1,487,700 rubles. loan funds, which will amount to 88% of the project cost. The remaining 11% will be taken from the founder's own savings. The loan is attracted for 2 years (24 months) at an annual interest rate of 22%. This loan provides a deferment on payments for 3 months, after which the loan funds are repaid monthly for 21 months. The amount of the fine in case of late payments will be 2.5% interest.

Ready ideas for your business

Individual entrepreneur (individual person) was chosen as the form of ownership. The taxation system is simplified, in which the object of taxation is income reduced by the amount of expenses at a rate of 15%.

3. Description of services

The beauty salon provides services in 6 main areas. Among them:

1.Hairdressing services (men's, women's, children's haircuts)

2. Manicure and pedicure (care, extensions, design, correction)

3. Cosmetology services (skin care and facial cleansing, eyebrow care, eyelash care, hair removal, makeup remover, peeling)

4. Body skin care

5. Solarium

As competitive advantages salon can be called a wide range of services provided, a relatively low price, affordable to the majority of the population, quality of service. The price segment of the project is average. At the same time, the quality of services is above average, which is the main means of attracting customers and increasing their loyalty. The salon's price list contains about 120 items. All salon services are presented in Table. 1.

Table 1. List of beauty salon services

The provision of beauty salon services will require obtaining permits from Rospotrebnadzor, as well as permission from the State Fire Supervision of the Russian Federation.

In addition to the services in the salon, retail cosmetics (20 product items). The main advantage over purchasing in a regular store is the opportunity to receive on-site advice from a specialist on the features of the product. The list of products sold is given in Table. 2.

Table 2. Products sold

4. Sales and marketing

The salon's activities are aimed at the vast majority of the population of Rostov-on-Don, namely the population with an average level of income. The beauty salon will function to satisfy people's needs for high-quality haircuts, styling, curling and coloring, manicures and pedicures, beauty treatments, and massages. The main requirements for beauty salons are an increased level of professionalism, speed and quality of service, convenient location, convenient work hours. All these requirements are planned to be the fundamental principles of the salon’s operation.

The salon's target audience is young people aged 18 to 35 years, who make up 70% of the clientele. About 20% are people aged 35 to 45 years, another 10% of clients are teenagers and older people. The main consumers of services are the female part of the population (up to 70%). In the Sovetsky district of the city there are 178 thousand residents, of which the share of the working population is about 60%. Considering pricing policy establishments, location and solvency of the population, potential clients of the salon are about 50-80 thousand people.

There are 260 beauty salons in the Sovetsky district, including economy-class hairdressers. The main competitors include salons located in an area of ​​400 m from the salon. These are 16 competitors, 8 of which can be classified as indirect competitors and another 8 as direct competitors. The first eight are: 4 economy and middle class hairdressing salons, 1 nail studio, 3 salons offering services in two main areas (hairdressing and cosmetology or hairdressing and manicure). The second eight are beauty salons that offer 3 or more areas of services (hairdressing services, manicure and pedicure, cosmetology, massage, solarium, etc.). An analysis of their strengths and weaknesses in comparison with the interior design is given in Table. 3.

Table 3. Competition factors

Ready ideas for your business

As can be seen from the table, the salon planned for opening has a number of advantages compared to direct competitors, offering a much wider range of services, operating in the middle price segment, with the quality of services being above average. It is also worth noting the convenient work schedule for the population and favorable location.

The provision of services is carried out using a preliminary telephone appointment or on a first-come, first-served basis without an appointment. Selected as the main channel for attracting customers social media(Facebook, VKontakte, Instagram). This choice is due to the lack fixed costs(maintaining groups) and a large concentration of the target audience (targeted advertising). It is planned to allocate up to 6 thousand rubles to maintain the work of groups and accounts and fill them with content. per month.

At the same time great importance attached to other methods of creating the image of the salon, including: development of a corporate logo, creation and SEO promotion of a website (15 thousand rubles), printed handouts - advertising leaflets (10 thousand rubles), creation of an external sign (30 thousand rubles. ), advertising in a glossy magazine (15 thousand rubles), etc.

5. Production plan

The beauty salon is located in the Sovetsky district of Rostov-on-Don with a population of 178 people. (3rd largest out of 8). The immediate surroundings of the salon are predominantly multi-storey residential buildings, the so-called sleeping quarters. The location of the salon was chosen on a busy street on the first line of houses. Near the salon there is a public transport stop (90 m), buildings with office space and banks (150 and 180 m), shopping areas, cafes and supermarkets (from 75 m).

The salon rents an area of ​​125 sq. meters. The premises include: a reception area with a wardrobe and reception desk (11 sq. m.), a hairdressing salon (26 sq. m.), a room for washing, coloring, curling hair (12 sq. m.), an area for makeup and eyelash extensions (8 sq. m.), manicure and pedicure room (12 sq. m.), cosmetic room (12 sq. m.), massage room (16 sq. m.), solarium (15 sq. m.), utility room storage room for disinfectants (3 sq. m.), rest room (10 sq. m.). Rental cost – 75 thousand rubles. per month The duration of the agreement with the lessor is 3 years.

Costs for launching a salon, including expenses for repairs and redevelopment of the premises (240 thousand rubles), recruitment of personnel (10 thousand rubles), purchase of equipment (782.7 thousand rubles), installation of equipment (60 thousand rubles) , opening marketing campaigns - 70 (thousand rubles) and other intangible assets will amount to 1,187,700 rubles. The costs of equipping a beauty salon are shown in Table. 4.

Table 4. Equipment costs

Ready ideas for your business

Responsibilities for ensuring the functioning of the beauty salon are assigned to the administrative staff, senior administrator and assistant. The staff includes six general-purpose hairdressers working in shifts, a cosmetologist and a massage therapist (see Table 5. The salon is open from 9.00 to 21.00, seven days a week. Accounting has been outsourced.

It is planned to recruit only persons whose professional level is confirmed by a diploma of appropriate training. The completed educational course must be certified by a diploma, and educational institution, which issued it, must have a license for open source software or malware. The main requirements for employees are professional competence, a responsible attitude to business, communication skills, and the ability to work with people.

Table 5. Staffing table and wage fund

Fixed operating costs are based on the purchase of consumables. Regular expenses include rent(75 thousand rubles), payroll, marketing expenses (on average 30 thousand rubles), utility bills, electricity and garbage disposal (total about 11 thousand rubles) The level of sales will be influenced by the seasonality factor with the traditional a decrease in demand in the summer, as well as an increase in salon recognition. The sales plan, taking into account seasonality and a gradual increase in cabin occupancy to 80-85% over three years of operation, is presented in Appendix 1.

6. Organizational plan

The project implementation period from the moment of registration procedures and obtaining permits to the start of sales is 3 months. The opening of the beauty salon is scheduled for early June 2016.

The project manager is the business owner. He carries out strategic planning, searches for new ways of promotion, analytical work according to key performance indicators. The senior administrator of the salon reports directly to him, carrying out daily management functions. Subordinate to the manager are the service personnel: hairdressers, cosmetologist, massage therapist. Accounting is carried out by a third-party specialized organization.

7. Financial plan

The costs of the preparatory period (RUB 1,187.7 thousand) include:

Registration, expenses for obtaining permits, paperwork - 25 thousand rubles.

Repair and redevelopment of the premises - 240 thousand rubles;

Purchase of equipment – ​​782.7 thousand rubles;

Installation of equipment – ​​60 thousand rubles;

Personnel selection – 10 thousand rubles;

Basic period expenses include:

Rent – ​​75 thousand rubles;

Payroll – 248.3 thousand rubles.

Accounting – 10 thousand rubles.

Purchase of consumables –

Utilities – 7 thousand rubles;

Payment for electricity – 2.5 thousand rubles;

Administrative expenses – 2.5 thousand rubles;

Garbage and hair removal – 1.5 thousand rubles;

Financial indicators by revenue, cash flow, net profit are given in Appendix 1. Calculations are made based on the planned salon load of 30% in the first four months and achieving an 85% load within 3 years of operation due to the increase in salon recognition.

8. Project effectiveness assessment

Implementation of the project will require high level start-up costs, which is directly related to the wide range of services provided, and consequently the purchase of expensive equipment and consumables. However, with increasing payback and reaching planned sales volumes, the risks become minimal.

The payback period of the project will be 7 months, the discounted payback period will be 7 months. It should be noted that the project will begin to generate profit from the first month after the start of sales. Project effectiveness indicators calculated for a three-year period are shown in Table. 6.

Table 6. Project performance indicators

9. Risks and guarantees

In the course of its activities, the salon may encounter certain risks that must be taken into account in its work. An assessment of the severity of the consequences and possible measures to prevent them are given in Table. 7.

As my practice of developing business plans for such projects and their subsequent implementation by “customers” shows, as in many service businesses, the main problem is sales planning, which depends on several main factors.

These are: location, availability of qualified specialists, and pricing. The design of the salon, the presence of ultra-modern equipment, the interior, of course, plays a role, but the Client, in most cases, goes “to the Master”, and not to the “sign”. And if the Master is geographically located “conveniently” for the client, if the service and his skill meet the Client’s request, then these factors, in most cases, transform casual visitors to the salon into regular ones.

As a rule, if a Master goes to work for another organization or opens his own salon (at the same time taking great risks), then from 50 to 80% of his regular clients “leave” him. This fact, although it lies on the surface, must be taken into account when forming a team of specialists.

You also need to keep in mind that if the premises are owned, this makes the business more competitive than one in which the premises are leased. We must not forget such truisms that without serious marketing research There is no point in starting this kind of project.

My experience shows that studying the market and competitors significantly increases the likelihood of success of this business, both in the present and in the future. Makes it more durable and resilient!

Get current calculations for your business plan

From year to year, the income of the population increases, and accordingly they have the opportunity to spend a certain amount of money on maintaining their health and attractiveness. A person who has achieved material well-being simply needs to look decent.

Against the backdrop of the ever-growing number of people who want to have well-groomed hair, face, hands, nails, maintain excellent physical condition and pay for it, the creation of the World of Beauty cosmetology center looks attractive.

This business plan provides for the creation of a cosmetology center. In the conditions of increasing competition in the market of cosmetology services, successful work of the center is possible only with the correct choice of such a market niche, where it is possible to build a long-term strategy that takes into account many factors: optimal pricing policy, care and support for regular customers, constant introduction of the latest developments and types of services, correct definition of technical policy. The presence of a combination of these factors will ensure high quality of services provided, create comfort for the consumer and thereby reduce risk in their activities.

CHARACTERISTICS OF THE COSMETOLOGY CENTER AND THE SERVICES PROVIDED BY IT

The cosmetology center “World of Beauty” is a place where everyone can experience life in all its amazing shades and little details, and find harmony in the world and themselves.

The cosmetology center is located in the center of Chelyabinsk, in the Central House of Life, on the 6th floor.

The opening hours of the cosmetology center “World of Beauty” are from 9 a.m. to 8 p.m., seven days a week.

This cosmetology center is equipped with modern medical equipment and devices, and the latest cosmetics are used.

Equipment list

Cosmetologist's chair - 3 pcs.,

Table for manicurist and cosmetologist - 2 pcs.,

Vaporizer - 1 pc.,

Magnifying lamp - 1 pc.,

Gun for piercing and puncture of necks - 1 pc.,

Ultrasonic facial cleansing device,

Microcurrent therapy device,

Device for myostimulation,

Thermal blanket,

Foot sink - 1 piece,

Couch-2 pcs.,

Chairs - 5 pcs.,

Upholstered furniture for salon,

Shelving.

The cosmetology center uses cosmetics and preparations from both foreign and the best domestic companies.

Every visitor will feel the atmosphere of friendliness, comfort and warmth. The interior of the reception area is conducive to relaxation: comfortable furniture, soft light, pleasant music, staff trained in special etiquette.

The center offers a wide range of services that other centers usually offer only once.

Services provided by the center

Massage of head, face, body;

Anticellulite massage;

Microcurrent therapy;

Wrap;

Electromyostimulation;

Ultrasonic facial cleansing;

Thermal blanket;

Manicure;

Pedicure;

Consultations on proper care for the face and recommendations for the use of cosmetics

In addition, the center will sell cosmetics.

A healthy and well-groomed appearance is mandatory for a successful person in our time, so the demand for services provided in a cosmetology center is constant and depends little on the season. The issue of the center occupying part of the segment in the market of paid services in Chelyabinsk depends on the competitiveness of the services provided, which is ensured by high quality of services, comfort of service, constant updating of the tools and materials used, and the convenience of the center’s location.

In addition, the center is located in the Central House of Public Services, where more than 3 thousand people work with an income of over 8 thousand rubles. Potential consumers of cosmetology services of the World of Beauty center are

people with a monthly income of at least 7-8 thousand rubles per month.

The modern beauty industry is about rapid progress, the constant introduction of unique developments and the most incredible know-how. Latest achievements in the world of cosmetology allow not only women to find their “code of youth”, but also open up magnificent and broad opportunities for successful business in certain market segments, and the main arguments for this are unique nanotechnologies and hardware cosmetology.

The cosmetics market today is a broad sector of the economy, including production, sales of products and provision of services. Each section of the market is very in demand, very difficult and very profitable.

If you are not a tycoon and cannot buy yourself a factory and laboratories, hire “great minds” to develop cosmetology products, and if creating networks for selling cosmetic products is very difficult and requires quite a lot of investment, then the market segment: providing cosmetology services is difficult, expensive, but possible and very profitable!

And the best solution for a person who is not a qualified specialist in the field of aesthetic cosmetology, but who has a business spirit and a great desire to create a stable business with the fastest possible payback, whose services are always in demand, is a beauty salon. We can say: an aesthetically attractive business with a “female face”. But, of course, not everything is so simple.

Nowadays, there are beauty salons of any class: economy, elite, VIP, well, there are just a lot. According to statistics, about 55% of newly opened salons close literally within a year or two. There are quite a few reasons for this. The very first and objective reason is the same type! Also among the main factors of an unsuccessful project is the reluctance to understand/study at least the main subtleties of the beauty industry and, of course, illiterate management and marketing.

In addition, as a rule, the majority of owners of this business are predominantly women, for whom the beauty salon was bought/opened as not a business, but rather a place for leisure.

If you take a serious, competent and thoughtful approach to opening a business in the field of aesthetic cosmetology, then, first of all, you should think about what to offer a potential client, what competitors do not have and what may interest the future client in terms of innovation, efficiency and affordability.

Today, among the services of the beauty industry, machine cosmetology is in particular favor. And it is precisely the opening of a hardware cosmetology beauty salon, where clients will be offered a wide range of services for effective rejuvenation, safe and impressive lifting results, figure correction, etc. using innovative equipment, will allow you to predict business prosperity and significant advantages over competitors. That is, for a successful business, you need to open a beauty salon of a completely new level.

Today, enough hardware cosmetology salons are already represented on the domestic cosmetology market, and marketing research shows that this is indeed one of the most promising areas in this segment of the cosmetic market. But if you want to open this business quickly and economically, then you can forget about its prosperity and long existence!

Opening a hardware cosmetology salon: opportunities, risks and where to start?

Hardware cosmetology is a unique innovation in the beauty industry, which literally immediately won a major position in cosmetology and medicine.

Skin rejuvenation and lifting, weight loss and figure correction, effective solution the most complex cosmetological tasks using hardware methods have gained enormous popularity and demand among people who want to always remain young and beautiful, but do not want to go under the knife of a plastic surgeon.

And as statistics show, 85% of such people, including 70% women (the most promising client, focusing on whom beauty salons are opened) and 15% men, make a choice in favor of hardware cosmetology services.

Therefore, the opportunities for the success of this business are very large and promising.

Of course, there are risks of opening a beauty salon with such a specialization, but they are no higher than in any other serious business, one might say, even lower. If you approach this issue with all responsibility and maximum thoughtfulness, then all risks will be minimized.

The first basic and very important aspects of opening this business:

• – The need to become thoroughly familiar with all the features of the business itself and
  with the prospects and possibilities of hardware cosmetology;
• – Marketing research of salon business in the area where it is planned
  opening of a salon: is the service in demand among the population?
  aesthetic cosmetology, study of the closest competitors, their features,
  offers and benefits.

Let's consider a step-by-step algorithm of necessary actions for opening a successful hardware cosmetology beauty salon:

• Step #1: Selecting a location to open a salon. A well-chosen place is the main thing
  business success factor;
• Step #2: Professional development of a business plan and corporate identity of the future
  salon (1 sub-item);
• Step #3: Salon interior design project;
• Step #4: Preparation, registration and legal support of the necessary
  package of documents for opening a salon. This aspect, in our case, will be
  have additional difficulties, since documents will be required for
  equipment and license to conduct hardware procedures.
  (list of all necessary documents. Sub-point 1: deal with registration
  documents yourself or entrust it to professionals);
• Step #5: Selection of equipment (buy at the exhibition or rent with subsequent purchase. Briefly about
  leading manufacturers and their products);
• Step;6: Development of a price list for the services provided. (Selection of types of hardware procedures and additional cosmetic
  services. Briefly about the pricing policy);
• Step #7: Personnel selection and training (1 subparagraph);
• Step #8: Advertising. Conducting an advertising campaign (1 subparagraph);
• Step #9: Conclusion.

Step No. 1: The main factor in the success of a hardware cosmetology beauty salon is a well-chosen location.

First of all, it should be clearly understood that a beauty salon decent level– this is a rather serious business that requires thoughtfulness and literacy in every nuance. Moreover, today this is one of the most dynamically developing sectors of the beauty market, and the chances of creating a successful, thriving aesthetic cosmetology salon are really high.

The first step is that you need to decide exactly what class of salon you plan to open: elite or medium. Only after this can you seriously approach choosing a location for your future salon. Depending on the expected clientele, the area and premises are selected.

If there is a desire and opportunity to create an elite class salon, then both the location and premises must fully correspond to the status of the salon and future clients.

Therefore, the choice should fall on the city center or an area where the inhabitants are successful business people for whom the costs of beauty services are not interesting, they will only be interested in the public visiting the salon and the result: how effective is their rejuvenation and beauty after visiting your salon.

Of course, you should be prepared for the fact that in any “rich area” you will have very serious and worthy competitors. But there is a trump card - not just cosmetic services, but completely the new kind aesthetic cosmetology – hardware room.

It will be necessary not only to detect the opponent, but also to identify all his strengths and weak sides, and, having made the right conclusions, open a salon of a higher, completely new level. This is qualitative marketing research. And it’s better to spend money on a qualified marketer than to end up with the same type of salon and, without paying off, sell it as a used business.

If the premises are located in a residential area, then you need to take into account that the clientele will be completely different: they could be simple housewives, women mature age, and a business woman. In any case, you should expect that your client, first of all, will be interested in the availability of hardware cosmetology services.

Elite class salon.

As numerous studies show, if you open a luxury salon, this does not mean at all that it will bring great profit. Of course, the prices of such a salon will in any case allow the project to pay off, but this is not at all a fact that there will be a lot of clientele.

The rich clientele that the salon will be oriented towards is a rather unique audience, it will take time and is very strong advertising company to “lure” successful ladies and glamorous ladies to your salon. And here no promotions or bonus programs will work. Clients of elite salons are little interested in how economically profitable it is to visit your salon.

You will need something stronger, at least that you have unique “secretly developed” devices that allow you to look 20 years younger after a couple of sessions and look better than your neighbor in Rublyovka, or that your clients are people whose name is always on hearing, for example Volochkov, etc.

Middle class salon.

If you open a middle-class beauty salon, but with completely new aesthetic cosmetology services, then, as most marketers today claim, this is a real “gold mine”. And in this case, it is not necessary to select a premises directly in the city center, but the outskirts will not be suitable either.

It is worth taking a closer look at residential areas where people of average income and above live. And here the best decision is to also conduct marketing research: how do people live in this area, what cars do they drive, what boutiques do they dress in, etc. Those. find out whether they can afford regular visits to a hardware cosmetology beauty salon, where the prices will be real, but still not the same as in a simple beauty salon.

In any case, before renting/buying premises for a future salon, you need to get clear answers to the questions: does the client in a certain area need something fundamentally new? Are people in this area even interested in a new beauty service?

Conclusion:

• – A location for an elite class salon must be selected exclusively in a very prestigious area, it will be very expensive, guarantee
  The salon's success rate is about 55%. But if you can make it prosperous, then you will be rich.
• – The right location for a middle-class beauty salon is expensive, but more than realistic, the guarantee of success is about 75%.

Not everyone and not always resort to a thorough study of the market, i.e. to conducting marketing research, starting with selecting a location for a future business. This is probably why there are not so many successful businessmen in our country and so many failed ones.

Step No. 2: Professional development of a business plan for a hardware cosmetology beauty salon.

There are ideas, there is a desire and opportunity to open a beauty salon of a new level. Its class and even its location have been selected. What's next? Now you need to determine all the priorities and get complete picture about what your project will be and what results it will lead to. Those. you need a map of your project - a business plan.

What is a business plan and who needs one?

A business plan is a description of the feasibility of creating a hardware cosmetology salon. As a rule, such a plan has two groups of users - external (potential partners, investors, creditors) and internal (initiators of business ideas and founders).

You can draw up a business plan for a beauty salon yourself, guided by the recommendations of experienced specialists, or you can entrust such an important stage of your starting business to professionals who will draw up an individual concept for creating an enterprise where all the nuances and risks will be taken into account.

What should a business plan for a hardware cosmetology beauty salon include?

• – Assessment of the market situation and assessment of closest competitors. This the most important stage business planning, since this is what potential risks depend on.
• - Room. Availability legal address– a mandatory requirement for opening any business. If you buy an apartment, you will need to remove it from the housing stock. The main thing to consider is that 75% of the success of a salon business depends on a well-chosen location.
• – Development of exterior, interior design and corporate style of the salon (name, logo, corporate colors, staff uniforms, letterheads,
  website page, etc.)
• – Registration of documentation – legalization of business. You need to register the salon with the tax authority. IMPORTANT! When choosing an LLC or individual entrepreneur, keep in mind that in the case
  bankruptcy of the Company, you will only lose registered property, and an individual entrepreneur risks personal property. Usually,
  registering a company will cost no more than 12–15 thousand rubles. You will also need to register with the tax office and cash machine, otherwise provided
  considerable fines.
• – Hardware cosmetology is medical cosmetic services that are subject to mandatory licensing. Roszdravnadzor issues such a license for
  based on the required package of documents, the main of which are the conclusion of the SES and the availability of diplomas, certificates and other documents confirming
  qualification of the type of activity.
• – Interior furnishings. Equipment and inventory. This section of the plan is developed taking into account many requirements and in accordance with the services that
  are expected in the salon.
• - Staff. A beauty salon must have administrative staff and maintenance staff. Recruiting staff is the most important and responsible step, since it is the professionalism of your salon’s staff that will determine whether the salon will become successful or close in a year or two.
• – Develop and establish a list of proposed services and operating hours that will be convenient for the target group.
• - Financial plan.

a) calculation of all costs for opening a salon (fees for premises, repairs,
design work, equipment, documentation, etc.)
b) calculation of prices for services provided
c) staff salaries
d) operating expenses and consumables
e) taxes
e) advertising

All financial calculation data are preliminary.

• - Advertising company. Marketing plan salon promotion. IMPORTANT! Advertising
  the company should be held one month before the opening of the salon.
• – Calculation of the planned indicators of the beauty salon for 2-5 months.
• – Preliminary results of the payback and profitability of a hardware cosmetology beauty salon.

As you can see, developing a next-level beauty elephant business plan is not such a simple matter. That's why The best decision- this is to contact a specialized company, where highly qualified specialists will competently develop an individual business plan, in which everything will be described and calculated, including possible risks.

Step No. 3: Design project for a beauty salon.

A beauty salon needs to be “dressed” beautifully. The interior is business card salon

Layout and interior design of a hardware cosmetology beauty salon is the most important step, which primarily determines whether clients, after the first visit, want to return to your salon again.

A beauty salon is a place where people are offered beauty: services that allow a person to feel harmony with their own body. Therefore, the interior should provide aesthetic pleasure to clients with different taste preferences.

The interior must correspond to the high level of the cabin. It is the appearance that will set the mood, emphasizing the level and individuality of the establishment.

Proper zoning of the premises, use of the entire space, a mandatory area for the reception, for guests to relax, a room for staff to relax, treatment rooms and the mandatory requirement of the SES - the presence of at least two utility rooms, two bathrooms, and, of course, an elegant office for the salon director - this is the main thing must be taken into account when planning.

Creating a salon design project is the exclusive prerogative of professionals who thoughtfully and competently, taking into account all the wishes of the customer, in accordance with all necessary requirements, taking into account the architectural forms of the room and the corporate style of the salon, they will develop an interior design that will be the realization of the owner’s dreams and the harmony of aesthetics and modern sophistication.

It is very important to correctly distribute all the space, everything square meters salons should work according to full program. The salon should be ergonomic, functional, bright with well-designed large windows. The color scheme should be soft. Remember that very bright, bold colors can be irritating to customers.

Hardware cosmetic procedures are more likely to be medical, and many people are wary of any medical equipment, so the interior of the salon should have a relaxing and calming effect. Every client who visits your salon should feel comfort and exceptional harmony, as well as the fact that he is in a place that fully corresponds to his status.

That is, the interior of a new level beauty salon should be modern, sophisticated, harmonious in every element and with a touch of luxury. An excellent option would be to create a special highlight of the interior - it could be a special room for relaxation and meeting clients, with beautiful furniture, large mirrors in silver openwork frames, with a beautiful decorative fountain, or, on the contrary, a hall decorated in the style of ultra-fashionable minimalism, hi-tech...

In any case, a twist is needed, and it all depends on the imagination and creativity of your tandem with the designer-developer.

The most important! When decorating the interior of the salon, you should not skimp on finishing materials and interior elements, because otherwise, even if the design is unique, incredibly beautiful and stylish, the interior of the salon will look cheap, which will immediately affect the clientele. Even people with average incomes, when going to a beauty salon, want to enjoy everything, including the aesthetics of their surroundings.

When developing a design project for a beauty salon, special attention is paid to engineering systems. Of course, they should be hidden, but have access for regular maintenance and inspections. You also need to take into account that there will be a lot of hardware equipment and many sockets will be required.

SanPiN standards regulate not only the area of ​​premises, but also the requirements for the microclimate, wall surfaces, etc. Therefore, when developing an interior design, you should comply with all the requirements of established standards, which in the future will allow you to avoid claims from regulatory authorities (i.e., significant expenses).

Everything related to the beauty industry should cause aesthetic pleasure - the field of activity obliges. The interior of the salon should have a unified concept, main idea, zest and harmony. The interior should not be typical, it should be memorable - all this will be the key successful work beauty salon hardware cosmetology.

P.S. When developing the layout and interior design of the cabin, the placement of security systems should be taken into account.

4 Step. Preparation, registration and legal support of the necessary
package of documents for opening a salon.

Legal preparation of all the required documents for opening a hardware cosmetology beauty salon is the most difficult, time-consuming, effort- and nerve-consuming stage of the entire process. But you have to go through it!

Today, many law firms offer the following service: Preparation, execution and legal support of documents for starting a business. Such services are provided for a fee and are a life-saving solution for people who value their time and their nerves.

If you prepare (collect) and process all the documents/permits yourself, while saving a little, you will lose a lot of time and effort for repeated visits to many authorities. It should be borne in mind that almost every necessary permit requires the submission of a whole package of documents to a certain authority.

What documents are needed to open a new hardware cosmetology beauty salon?

• – Documents confirming the registration of the company with the tax authority (form of ownership and
  charter).
• – Lease agreement (registration with Gorskomimushchestvo is required).
• – Permission to conduct activities from the district government. This document
  issued free of charge.
• – Conclusion of the CJEU inspection.
• – Conclusion of the fire inspection.
• – Permit to trade (provision of services). This permit is issued
  by the district administration and must be certified by the CJEU.
• – Document on the range of services.
• – License and permission to provide medical services – hardware
  procedures. The document is issued by Rozdravnadzor.
• – Contract for waste removal.
• – Service agreement with laundry service.
• – Agreement with REU or Housing Office for Maintenance(water supply,
  electrician).
• – Agreement with a company (optional) servicing the cash register
  apparatus.
• – Permission to place a sign (this is a whole package of documents).
• – A certificate of conformity is issued on a voluntary basis (this document
  it is advisable to formalize).

This list may not be complete, as each regulatory authority may request additional documents.

Step No. 7: Recruitment and training of personnel.

Personnel decides everything!

Its success and prosperity will depend on how qualified personnel you select for your hardware cosmetology beauty salon.
Remember that money in the beauty industry can only be earned together with high-level professionals. You don't need a simple full-time cosmetologist, you need a good specialist.

To minimize risks and speed up the entire process of building a salon business with hardware cosmetology services, the best and most correct solution would be to contact a professional consulting agency, where they will help you select high-category specialists: medical cosmetologists who have undergone special training in hardware cosmetology, as well as a manager, accountants, security guards and other personnel.

The growth of a salon business begins with the successful selection of a team of personnel! According to experts, the prospects for business development - hardware cosmetology salons/centers are quite great, but in this market, success awaits only those salons that provide services to clients at the European level of quality, fulfill all the wishes of their clients, create a comfortable psychological atmosphere, and all this depends exclusively from the team - the salon team.

When searching for employees, the manager must:

• – clearly and clearly understand what kind of specialist he needs;
• – conduct personal interviews with each candidate;
• – evaluate a candidate professional quality, his experience and personal qualities;
• – you definitely need to familiarize yourself with his documents: diplomas, licenses,
  work book, with recommendations from previous places of work;
• – hire selected candidates subject to a probationary period,
  which will allow you to be convinced of his professionalism, to get to know him better
  personal qualities. And if a person does not meet the required
  criteria, you can do it without unnecessary problems fire. If an employee you
  suits, then you officially hire him and conclude an employment contract
  contract

There may also be a need to train your selected personnel to improve the skills of employees. Training can take place both at the expense of the enterprise and at the expense of the employee.

It is planned to open a beauty salon specifically for hardware cosmetology, which is classified as medical services, so the salon specialists must have medical education and a diploma of completion of a course in hardware cosmetology.

Salon staff training is not only an improvement in the qualifications of medical personnel, but also training for the salon director modern technologies business and team management, courses for administrators and other service personnel.

Having assembled and trained his “team,” the manager must install in the salon professional ethics, which is a significant factor for cohesive and efficient work employees.

The search and training of employees for the salon should be carried out 2-3 months before working date opening a hardware cosmetology beauty salon.

Step #8: Advertising. Conducting an advertising campaign.

• – work with funds mass media(magazines, radio, television);
• – printed advertising products: business cards, booklets, posters, flyers, etc.;
• – advertising in networks, creation and promotion of the salon website. And this is necessary, since most modern people get all their information today from networks;
• – steps to create and stimulate demand for salon services;
• – presentation of the salon.

An important role in advertising a salon is played by its name; it should be gentle, original and consonant with something pleasant and exclusive. It is especially worth paying attention to the outdoor advertising of the salon. The sign must be harmonious with the exterior of the building where the salon opens; it must attract the eyes of people even from a distance, which means it must be bright, aesthetically attractive and beautifully illuminated in dark time days.

The exterior sign of the salon should not be installed the day before the opening (as often happens), but a month before it should already show off and interest passers-by.

And, of course, for an advertising campaign to be effective, it needs some kind of tempting feature. And it should be present on all advertising printed materials to attract potential customers. For achievement best result it is necessary to use a combination of a wide variety of methods of advertising the salon, this is what will increase the impact on consumers.

The results of the advertising campaign for the hardware cosmetology beauty salon will determine whether you will launch your business successfully and on the first turn, or whether you will need a second attempt. Do you need it? Consequently, an advertising campaign is the point in a business plan for opening a salon on which it is strictly not recommended to save.

And, of course, the best solution to ensure that the advertising campaign goes perfectly and gives excellent results, is to hire professionals in their field - advertising marketing aces. About the fact that a beauty salon is opening at a completely new level, where everyone can rejuvenate, become more beautiful, lose weight, get rid of cellulite... , almost the whole city should know, therefore, simple, even very beautiful advertisements in the mail will not work here and will not allow you to get the desired result.

Only a professionally designed, with a touch of creativity, quite loud and enticing advertising campaign will allow you to get a large “influx” of clients on the opening day, and whether clients want to return to your salon again and again, it all depends on the professionalism of the salon team.

Step #9: Conclusion.

The modern beauty industry allows you to earn beautiful money today!
In this article (a mini-guide to opening a hardware cosmetology beauty salon), we tried to cover everything important aspects opening a salon business, where the main services are hardware cosmetology. This guide reveals step by step the entire process of creating a salon from scratch.

A new-level beauty salon with unique hardware cosmetology services is not only a form of modern and beautiful business, but also one of the most profitable and fastest-paying investment options in the beauty industry market, with the most minimal risks.

But this is a very serious and responsible and expensive matter, therefore, in order not to increase the risks, if you are not a professional in this field, then the creation of a salon should be carried out only in collaboration with specialists. Of course, if your financial capabilities allow, then having decided exactly what you want and how exactly you see your future salon, you can order a “turnkey beauty salon” from professionals in their field.

There is no shortage of such companies today. But still, your personal participation in every step of creating your “brainchild”, excitement, experiences, joy for each stage passed - this is called “putting your soul” into your future business. And such an enterprise will always be successful, pleasing to you, and, of course, profitable.

Of course, you can’t do without specialist assistants, since every stage, every nuance of opening a salon or any other business requires certain knowledge and experience at each stage.

Remember that the successful opening of a hardware cosmetology beauty salon is not the success of the entire business. Business requires strong dedication, thoughtfulness and professionalism. You have desire, opportunities and specific goals. And you will succeed in this difficult and beautiful task!

Success and prosperity to your beautiful business!

We offer a video: Beauty salon - interiors and plans

Environmental impact, constant stress, poor quality food have a negative impact on appearance. The weak half of humanity wants to be confident in themselves, in their appearance and does not spare money on beauty.

The main desires with which people usually visit a cosmetologist are: to eliminate problems in appearance and support the skin with first-class procedures and good cosmetics. In addition, today in the forefront of cosmetology are skin rejuvenation procedures and figure correction. That’s why it’s so important to make the most of every meter of space for more wide range providing services to the client, i.e. without leaving the chair.

In order for cosmetology establishments to work more efficiently, several rules need to be applied.

• If you want to sell cosmetology services, you must be confident in yourself and in your work, instilling confidence in the client with your calmness in the results.
• Keep up with the development of progress, apply new techniques and developments, because people love innovations.
• Use special programs for holidays, organize meetings, etc.

How to start a cosmetology business

Cosmetic services have always been in demand, and the question of how to open an establishment of this profile is relevant for entrepreneurs. A cosmetology business plan involves different investments depending on the scale, but the profit promises to be quite high. Running this business is promising and not risky for investment, despite the duration of self-sufficiency.

A cosmetology business, like any other, will require labor and material costs. To open a profitable office or salon in the future, you will have to work hard. This will require the help of specialists and certain knowledge.

Three pillars of cosmetology business economics

There are three pillars of the economics of the cosmetology business: maximum use of space, applied technologies and qualified specialist labor. In order for each work site to generate real income, it must be properly furnished.

The economic basis of this business is based on the basic services provided. But we must not forget about the possibility of attracting customers with various fashionable “tricks”: discounts, certificates, etc. Also, when opening a cosmetology office or salon, you must have the entire package of permits: registration of the enterprise with state and tax authorities, a special permit (license) for this type of activity, permission from sanitary and epidemiological services and the fire department.

Cosmetology is a licensed activity, so the requirements of the sanitary and epidemiological service are quite high. The sanitary conclusion of the SES provides for an annual medical examination of personnel (availability of a health certificate) and compliance with all sanitary standards established by law.

What do cosmetologist services include?

Until recently, cosmetic services were provided by anyone: hairdressers, GYM's. Now specialized cosmetic institutions offer big choice services ranging from peeling, masks, electrical treatments, massage and ending with a variety of wraps. They can additionally perform hairdressing services - hair care, manicure, pedicure.

How is the pricing policy set?

The pricing policy must be set taking into account actual costs, payments to craftsmen, etc. At the beginning of your activity, prices should be reduced slightly, and when work is established and your client base has been developed, you can use price regulation and discounts.

Seasonality in the cosmetology business

High attendance is observed immediately after winter (first peak) and after summer (second peak). What to do in the off-season? You need to find “something like that”, for example, purchase a machine for laser hair removal or special equipment for pedicure, in the end, get creative and attract customers.

How to open a cosmetologist's office?

First, you need to understand for yourself what you would like your business to be like and decide how to open a cosmetologist’s office. This is a small business and does not require large investments given the constant demand for cosmetic services. However, a serious competitor to the beauty salon are beauty salons equipped with the latest technology using modern technologies.

The lion's share of the profit falls on them, so it will be difficult to survive in such conditions. When asked how much it costs to open beauty salon, you can answer this way: approximately from 10 to 15 thousand US dollars. In addition, for high-quality execution cosmetic services require a qualified specialist, which is extremely important in this business.

How to open your own cosmetology salon? You need to start your activity by selecting the necessary premises, preferably in a crowded residential area, since a small beauty salon in the center is unlikely to gather a regular client base.

Best option suitable room on the first floor multi-storey building, an office in a market area or a shopping and entertainment center, in a sauna, medical center etc. Favorable proximity to beauty salons will immediately attract the attention of customers. The premises must have rooms for sterilization, a bathroom, and a waiting room, and the area of ​​the office must be at least 15 square meters. m., and for one cosmetologist - at least 8 sq. m.

A cosmetologist's office as an artist's studio

The cosmetology office must contain all the equipment necessary for work: a pressotherapy device, a special laser. Also, a device for ultrasound therapy, a device for cavitation (a method of influencing fat cells) will not be superfluous. The office must be equipped with the necessary pieces of furniture - a cosmetic chair, tables, a wardrobe, etc.